Broker Video Marketing Presentation

nostrilshumorousInternet and Web Development

Nov 18, 2013 (3 years and 6 months ago)

84 views

How Video Can Help You


Attract

and
retain

more agents


Help agents
gain
more buyers and seller


Increase your
profitability


Helps with
time management

Benefits to Using Video


Establishes rapport with your views


Builds your brand image as an “expert”


Increases traffic to your site


Helps to keep people on your site longer &
engaged


Usually it’s easier & quicker to create great
content via video
vs

written blogs/articles


Did You Know…

On YouTube alone:


Over
2 billion video views per day


Avg

Person spends 15 min/day


24 hours of video uploaded every minute


It’s the 2
nd

most used search engine (Google
remains #1)


Helping You Recruit More Agents


Set up a series of video emails for agents


3 Biggest Mistakes Listing Agents Make


Follow these 5 simple tips to improve your close ratio


Create a series of educational videos for agents


How to maximize the resale value of your home


5 Ways to Create Wealth


Dominate search engine rankings to get more
leads




Proof is in the
pudding!

On page one of
Google! Within
a few hours of
posting video!

Video Tools
-

Equipment


HD Camera


Sony
Bloggie


Wide Angle Lens


Tripod


Video Editing Software (Optional)

Video

Resources & Websites


Jing


(
TechSmith.com
) screen capture software


Animoto.com



video
creation
software


OneLoad.com



video
syndication
site


YouTube.com



largest
video share
site


Vimeo.com



free online video courses


TalkFusion



video email site


WindowsMovie

Maker or
iMovie



editing software


Jing


Screen capture software

Animoto.com
-

4 Step Video Software

YouTube.com


The Largest Video Hosting Site

OneLoad.com


Video Syndication

Video Email


Plays instantly from
email


Introduction Emails


Market Updates


Thank you Emails


Staying Touch Emails



GET it HERE:


Bit.ly/
kwvideomarketing


Video Marketing Plan

1.
Create Video

2.
Edit Video

3.
Upload Video

4.
Search Engine Optimize (SEO) Video

5.
Promote Video

Create Your First Video


Don’t forget to pay attention to the details


Try to minimize background noise


Carry a tripod with you for movies that will be
recorded in one place


Once finished taping your video, upload to your
computer


Edit your video with
WindowsMovie

Maker or
iMovie (optional)


Other Things To Keep In Mind


Just Do It (Less than 1% of Realtors are using
video in their marketing)


Set a schedule (using a theme i.e. Monday
Market Update, etc. can be helpful)


Pay attention to details (lighting, open curtains,
clear clutter, etc)


Sign up for various video posting sites and create
a spreadsheet with username & password

Search Engine Optimization Tips for Video


Keywords in Title


Don’t forget to write for humans
first then optimize for SEO


You may also want to
include your phone #


Keywords in the description


always start with the URL
(
http://www
.)


Keywords in Tags


Keywords in audio of video (did you know YouTube
transcribes your words?)


File name should include your keyword


Other Optimization Tips


Make your thumbnail interesting


Display your web address through out the
video


Don’t forget to include a call to action


Personalize your video “channel”


Keep most videos under 2 minutes


Promoting Your Video


Email marketing


Email broadcast


Autoresponders


Post to Social Media Sites


Upload to Video Directories

Scenario


Agent Wants to Win Listing


By using
Animoto
, the agent can quickly create
a professional video to promote the property


Benefits:


Quick & Easy to Create


Low Cost


Separates agent from competition




Scenario


Increase # of Agents


By creating a series of video emails, broker
can consistently contact potential recruits
using the power of email automation.


Other Video Ideas


“Search for Homes” Video


Seller Home Value
Reports


Testimonials Video at
Closing


Home Tours of Listings


Pre
-
Listing or FSBO
Videos


Seller Reduction Video


Comparative Analysis
Video



First
-
Time Homebuyer
Series


Local Events


Market Updates


Neighborhood Tours


Tutorials & “How
-
To”
Videos


Contracts (walking them
through the process)


Contests


FAQ’s


Lastly


Don’t forget….


Please review the Virginia Real Estate
Regulations on Advertising & Social
Media
Policies