10 Quick Tips to Give a Boost to Your Website & Online Marketing Efforts

nostrilshumorousInternet and Web Development

Nov 18, 2013 (3 years and 6 months ago)

54 views

10 Quick Tips to

Give a Boost to Your Website
& Online Marketing Efforts


If you are following on
Twitter …

Tag your tweets with:
#SMBTOOLS

Agenda


What you can expect today



Speaker introductions



10 tips to give a boost to your
website and online marketing


Is This How People React
to Your Website?

What You Can Expect Today …


Improvements you can start on right away


Practical advice for every budget


Make it easier for customers to find you online
and buy from you



Broken down by:



Site tips



Customer acquisition tips


About Your Speakers…

Moderator

Anita Campbell, Founder

Small Business Trends

http://smallbiztrends.com

Twitter: @Smallbiztrends

Guest Expert

Jennifer Geh, Marketing Manager

The Karcher Group

http://tkg.com

Twitter: @OhioSEO

Poll

Question: Which of the following techniques
has been most successful for you online?


Search engine optimization services (SEO)


Search engine ads (e.g., Google AdWords)


Company blog


Online yellow pages, such as SuperPages.com


Social media sites such as Facebook and Twitter


Email marketing


Online press releases


Guest posting on 3
rd

party blogs; or article marketing


Mobile marketing


None


just getting started

Poll Results

10 tips to give a boost to
your website and online
marketing …


Tells visitors why you’re better than the
competition


Shows visitors that you’re reputable, customer
-
oriented, reliable, etc.


Provides opportunity to differentiate with
personality & passion


Adds credibility to your business

Tip #1


Create/Improve “About Us” Section

Things to include
:


Company history


Why you’re better than the competition


Company awards/accolades


Certifications


Associations


Employee bios (if applicable)


Images (office, employees, signage, etc)


Message from the president/owner


Values/mission statement

Tip #1


Create/Improve “About Us” Section

Tip #1


Create/Improve “About Us” Section

Tip #1


Create/Improve “About Us” Section

Tip #2


Update Content

Why is Fresh Content Important?



Helps build authority for your site


Increases frequency of search engine spidering


Increases return visitors


Engages users on your site


Makes your site more linkable

Tip #2


Update Content

How to Add Updated Content



Add press releases and news articles


Embed Twitter or blog feed(s)


Add current informative articles


Implement “tips of the day”

Tip #2


Update Content

Tip #3


Add Testimonials & Case
Studies to Your Website

Their Importance…



Establishes high
-
quality reputation


Instills confidence in your product/service


Lends credibility to your business


Establishes history of satisfied customers


Shows experience and track record


Tip #3


Add Testimonials & Case
Studies to Your Website

Tip #4


Incorporate Conversions


Make a purchase


Contact you online


Fill out a quote request


Submit a free consultation form


Download a PDF or white paper


Sign
-
up for your newsletter


Pick up the phone & call


Get directions & visit your store

Do you want your website visitors to:

Tip #4


Incorporate Conversions

Tip #4


Incorporate Conversions

Tip #4


Incorporate Conversions

Do’s & Don’ts for conversion call
-
outs:




Do put it “above the fold”


Do match the rest of the website


Don’t overpower the page’s message/theme


Don’t put too many conversions on the page


Don’t ask too much information if using a form

Tip #5


Make Contact Information
Easy to Find

Why Obvious Contact Information:



Makes it easy for visitors to contact you


Helps establish company is reputable


Instills confidence in company


Makes it easier for visitors to find your
physical location


Increases local optimization opportunities

Tip #5


Make Contact Information
Easy to Find

Tip #6


Implement a Search Engine
Optimization Strategy

SEO Can…


Increase online presence in search engines


Increase traffic to your website


Increase the number of qualified
conversions from your website


Increase your local presence


Increase your online visibility

Tip #6


Implement a Search Engine
Optimization Strategy

Getting Started with SEO



Request a website analysis from SEM company


Bring an experienced Search Engine Marketer
in
-
house


Research & hire a reputable SEM firm to handle
your website’s SEM


Learn the SEO basics (webinars, seminars, etc)

Tip #7


Capitalize on Email Marketing

Tips to Increase Your Email List



Include a checkbox to subscribe within your
website contact form(s)


Add downloadable content to your website that
requests contact info before downloading


Include “sign up” conversions throughout the
website, particularly in your news section


Build a list of your current customers/clients

Tip #7


Capitalize on Email Marketing

Tip #8


Use Custom Landing Pages

Applies to all types of

marketing campaigns:

email marketing, pay per click, direct
mail, banner advertising, etc
.


always use a

unique landing page

Tip #8


Use Custom Landing Pages

Importance of a Unique Landing Page


1.
It takes users right to the content they’re interested in

2.
It allows you to tailor your message, tone, etc. based on
the copy that drove the click

3.
It can provide an opportunity to “sell” your
services/products/company


**the homepage could be a good landing page; however,
most often its best to drive targeted traffic

to a specific page just for them**

Tip #8


Use Custom Landing Pages

Landing Page Creation Tips



Provide conversion option(s) above the fold


Match the creative from the copy that drove the click


Minimize distractions


Utilize bullet points & short paragraphs


Re
-
enforce credibility


Keep the message constant, but not redundant


Include promotions or offers


TEST to see what works & what doesn’t

Tip #8


Use Custom Landing Pages

Tip #9


Jump Into Social Media



Tip #9


Jump Into Social Media

Where to Get Started…


Blog: secure a domain or create a section on
your website & start writing


Twitter: secure your company name and start
connecting with your market


Facebook: create a group or fan page


LinkedIn: create a company profile page or join
an industry
-
specific group


YouTube: secure your company name; post
videos if you have them

Tip #10


Distribute Content

Increase your online presence by
distributing content on the web:



Press Releases


White Papers


Articles


Case Studies


Products


Videos


Images

Questions?

Thank you!

Anita Campbell

http://smallbiztrends.com


Twitter: @smallbiztrends

~

Jennifer Geh

http://tkg.com

Twitter: @OhioSEO