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Dr. Chen
, Management Information Systems
-

HTML

Chapter 1:

Introduction to HTML, XHTML, and
CSS

Jason C. H. Chen, Ph.D.

Professor of MIS

School of Business Administration

Gonzaga University

Spokane, WA
99258

chen@jepson.gonzaga.edu

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, Management Information Systems
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HTML

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Chapter Objectives


Describe the Internet and its associated key terms


Describe the World Wide Web and its associated key
terms


Describe the types and purposes of Web sites


Discuss Web browsers and identify their purpose


Define Hypertext Markup Language (HTML) and its
associated standards used for Web development


Discuss the use of Cascading Style Sheets (CSS) in
Web
development


Define the Document Object Model (DOM) and
describe its relationship to HTML



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HTML

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Chapter Objectives (cont.)


Define

Extensible
Hypertext

Markup

Language
(XHTML) and describe its relationship to HTML


Identify tools used to create HTML documents


Describe the five phases of the Web development
life cycle


Describe the different methods of Web site design
and the purpose of each Web site structure


Discuss the importance of testing throughout the
Web development life cycle


Explain the importance of being an observant Web
user

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Type the following URLs

http://barney.gonzaga.edu/~
chenta/
html01/myhunge
rfight.html


http://barney.gonzaga.edu/~
chenta/
html01/myhunge
rfight.html



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, Management Information Systems
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HTML

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What you will learn from HTML#1


Web#1


You will learn the “
process
” of creating your first personal
web page


Web#2


You will improve your personal web page using your

logical reasoning
” and “
intelligence



h
tml01 .. html04


All resources for html01 thru html04 will be saved
different from what you saved for your personal web page.


Why?

Dr. Chen
, Management Information Systems
-

HTML

H:

[root directory]


|

public_html

[web folder]

index.html

myself.pptx

myresume.docx

images

[images folder]

book.gif, events.gif

gcan.gif, wall.gif

mailbox.gif,
worm.gif


html01

[folder for
HTML#1]

images

[images folder]

hungerfightlogo.jpg

myhungerfight.html


For
html01

What’s new here?

How do you create it?

The following is the Directory Structure for
HTML#1
assignment

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, Management Information Systems
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7

7

What is Technology and

Why Technology?


Technology is not only considered simply
as an
asset

or a
capability

to manage but
also as a
factor

that has an impact on almost
every
management method

and
practice
.

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, Management Information Systems
-

HTML

8

What Is the Internet?


The Internet is a worldwide collection of computer networks
that links billions of computers used by businesses,
government, educational institutions, organizations, and
individuals using modems, phone lines, television cables,
satellite links, fiber
-
optic connections, and other
communications devices and media


A network is a collection of two or more computers that are
connected to share resources and information


The Internet backbone is a collection of high
-
speed data
lines that connect major computer systems located around
the world


An Internet Service Provider (ISP) is a company that has a
permanent connection to the Internet backbone

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What Is the Internet?

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What Is the World Wide Web?


The World Wide Web, also called the
Web
, is the part of
the Internet that supports multimedia and consists of a
collection of linked documents


Hypertext Transfer Protocol
(HTTP) is a set of
rules

for
exchanging text, graphics, sound, video, and other
multimedia files


Web pages are linked documents, or pages of information,
on the Web


A
Web site
is a related collection of Web pages that is
created and maintained by an individual, company,
educational institution, or other organization


A
home page
is the first document users see when they
access a Web site

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What Is the World Wide Web?

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Web Servers


Web pages are stored on a Web server, or
host
,
which is a computer that
stores

and
sends

(serves)
requested Web pages and other files


Publishing is copying Web pages and other files
such as graphics and audios to a Web server

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HTML

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Web Site Types and Purposes


An

Internet
site, also known as a Web site, is a
site generally available to the public


An
intranet

is a private network that uses Internet
technologies to share company information among
employees


An
extranet
is a private network that uses Internet
technologies to share business information with
others


Electronic commerce
(e
-
commerce) is the buying
and selling of goods and services on the Internet

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Internet, Intranet and Extranet:

Web Site Types and Purposes






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Web Site Types and Purposes

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Web Browsers


A Web browser, also called a browser, is a
program

that
interprets

and
displays

Web pages and enables you to view
and interact with a Web page


Microsoft Firefox, Mozilla Firefox, and Apple Safari


What is the first web browser?


Answer: Mosaic


A
Uniform Resource Locator
(URL) is the address of a
document or other file accessible on the Internet


http://www.scsite.com/html6e/index.htm


A
hyperlink
, also called a link, is an element used to
connect one Web page to another Web page that’s located
on the same server or used to link Web pages located on a
different Web server located anywhere in the world

Dr. Chen
, Management Information Systems
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HTML

17

Web Browsers

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What Is Difference Between a Client
and a Server?

Client
& Server Computers

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Linking Internal Databases to the Web

DATABASE TRENDS

N

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HTML

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Web
-
Based Client/Server Database Architecture

Network

Web server

Database Server

Web Browser

5. Retrieved


data

4. Data


query

7. Data
-
based


Web page

8. Data
-
based


Web page

1. Request for


data
-
based Web page

6. Retrieved data

3. Data query

2. Request for


data
-
based Web page


Legend

Communications

Between Web browser

And Web server


Communications

Between Web server

And database server

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What Is Hypertext Markup Language?


Web pages are created using Hypertext Markup Language
(HTML), which is an authoring language used to create
documents for the World Wide Web


HTML uses a set of special instructions called
tags

or
markup to define the structure and layout of a Web
document and specify how the page is displayed in a
browser


HTML is
platform independent
, meaning you can create,
or code, an HTML file on one type of computer and then
use a browser on another type of computer to view that file
as a Web page

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What Is Hypertext Markup Language?

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HTML Elements

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HTML Coding Practices

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25

A Simple Table

and
HTML Structure
of a Table

The layout of a graphical table

two rows

two columns

beginning of the
table structure

first row of
two

in the table

end of the table
structure

<table>


<tr>







</tr>


<tr>







</tr>

</table>

Second row of two
in the table

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, Management Information Systems
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HTML

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A Simple Table

and
HTML Structure
of a Table

The layout of a graphical table

two rows

two columns

beginning of the
table structure

first row of
two

in the table

end of the table
structure

table cells

You do not need to
indent the <td> tags or
place them on separate
lines, but you may find
it easier to interpret
your code if you do so.


After the table structure
is in place, you’re ready
to add the text for each
cell.

<table>


<tr>





</tr>


<tr>





</tr>

</table>

Second row of two
in the table

<td>First Cell</td>

<td>Second Cell</td>

<td>Third Cell</td>

<td>Fourth Cell</td>

We will study more about how to create tables in
chapter 4.

Dr. Chen
, Management Information Systems
-

HTML

27

HTML Versions


HTML has gone through several versions, each of
which expands the capabilities of HTML


The most recent version of HTML is HTML 4.01,
although most browsers still support HTML
versions 3.2 and 2.0

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Document Object Model (DOM)


Document Object Model (DOM) describes a
combination of HTML tags, CSS, and a scripting
language such as JavaScript


DOM allows
JavaScript

and other languages to
manipulate the structure of the underlying
document to create interactive, animated Web
pages


Have you learned (or implemented) any?

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, Management Information Systems
-

HTML

29

Cascading Style Sheets


Cascading Style Sheets (CSS) allows you to
specify the
style

for an element within a single
Web page or throughout an entire Web site


We
start using CSS in
Chapter
2

and will learn
more in chapter 7.


See next slide for CSS example

Dr. Chen
, Management Information Systems
-

HTML

Figure 2.

updated
index.html (for Web2)

<!
--

*******************************************************************************


Author: Jason Chen; File name: index.html


Date: 5/25/2012


BMIS235
-
01


ROW: 1


Note that there is an image folder (images) created in this version


This portion shows COMMENTS

**********************************************************************************

--
>

<!DOCTYPE html PUBLIC "
-
//W3C//DTD XHTML 1.0 Transitional//EN"


"http://www.w3.org/TR/xhtml1/DTD/xhtml1
-
transitional.dtd">

<html
xmlns
="http://www.w3.org/1999/xhtml"
xml:lang
="en"
lang
="en">

<head>

<meta http
-
equiv
="Content
-
Type" content="text/html; charset=utf
-
8" />

<title>
Home Page for Jason Chen
</title
>

<style type="text/
css
">

<!
--

css

codes to be added here

--
>

</style>

</head>

<!
--

the "BACKGROUND" overwrites 'background
-
color'
--
>

<
body
style="
background
-
color:lightgreen
" text="black"
link
="red"
vlink
="blue"
alink
="aqua"
background="
images
/
wall.gif
">

<
a name="top">

</a>

<script type="text/
javascript
">
document.write
(Date())
</script
>

<
center
> <h1>Welcome to JASON CHEN's Home Page! </h1>
</center
>

<
br

/> <
br

/>


link

(Unvisited color)

vlink

(previously linked color)

alink

(activated link color)

Partial codes
for Web#2

CSS code

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, Management Information Systems
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HTML

31

Extensible Hypertext Markup Language
(XHTML)


Extensible Markup Language (XML) is a markup
language that uses tags to describe the
structure

and
content

of a document,
not

the
format


Extensible Hypertext Markup Language
(XHTML) is a reformulation of HTML formatting
so it conforms to XML structure and content rules

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Extensible Hypertext Markup Language (XHTML)

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Tools for Creating HTML Documents


A text editor (e.g.,
Notepad or
Notepad
++)
is a program that
allows a user to enter, change, save, and print text, such as
HTML


An HTML text editor is a program that provides basic text editing
functions, as well as more advanced features such as color
-
coding
for various HTML tags, menus to insert HTML tags, and spell
checkers


An HTML object editor, such as Eiffel Software object editor,
provides the additional functionality of an outline editor that allows
you to expand and collapse HTML objects and properties, edit
parameters, and view graphics attached to the expanded objects


A WYSIWYG editor is a program that provides a graphical user
interface that allows a developer to preview the Web page during its
development

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HTML

34

Tools for Creating HTML Documents

Fig. 1
-
10
hungerfight

html file

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, Management Information Systems
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HTML

<!
--

File name: greenhome.html


Author: Jason Chen


Date: 5/25/2012


BMIS235
-
01, Row No.: 2

--
>

<!
DOCTYPE html


PUBLIC "
-
//W3C//DTD XHTML 1.0 Transitional//EN"


"http://www.w3.org/TR/xhtml1/DTD/xhtml1
-
transitional.dtd">


<html
xmlns
="http://www.w3.org/1999/xhtml"
xml:lang
="en"
lang
="en">

<head>

<meta http
-
equiv
="Content
-
Type" content="text/html; charset=utf
-
8" />

<title>
Hunger Fight
</title>

</head
>

<body
>

<h1 style="color: #3D60B1">Fight Against World Hunger</h1
>

<div>

<
img

src
="hungerfightlogo.jpg" width="763" height="210"
alt
="Hunger Fight logo" />

</div
>

<p>
Our school and schools around the world have recently joined forces to fight against world hunger. The office for the Fight A
gai
nst
World Hunger team is located next to the bookstore. You can drop off food and money donations there. We also have donation dr
op
-
off
locations at participating grocery stores. See the list of stores as well as additional information on the bulletin board out
sid
e our team
office
.</p
>

<
hr

/>


<h2 style="color: #3D60B1">What you can do to help:</h2>


<
ul

style="font
-
style: italic">


<li>Join the school's Fight Against World Hunger team with a $10 donation</li>


<li>Buy requested food at participating grocery stores and leave at drop
-
off locations</li>


<li>Volunteer to collect money and donations around the community</li>

</
ul
>

</body>

</html>

Fig. 1
-
10 (b) Create
myhungerfight
.html using
Notepad (basic version)

Required for
all html HWs

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Dr. Chen
, Management Information Systems
-

HTML

<!DOCTYPE html


PUBLIC "
-
//W3C//DTD XHTML 1.0 Transitional//EN"


"http://www.w3.org/TR/xhtml1/DTD/xhtml1
-
transitional.dtd">


<html
xmlns
="http://www.w3.org/1999/xhtml"
xml:lang
="en"
lang
="en">

<head>

<meta http
-
equiv
="Content
-
Type" content="text/html; charset=utf
-
8" />

<title>
Hunger Fight
</title>

</
head
>

<body
>

<h1 style="color: #3D60B1">Fight Against World Hunger</h1
>

<div>

<
img

src
=“
images/
hungerfightlogo.jpg
" width="763" height="210" alt="Hunger Fight logo" />

</div
>

<p>
Our school and schools around the world have recently joined forces to fight against world hunger. The office for
the Fight Against World Hunger team is located next to the bookstore. You can drop off food and money donations
there. We also have donation drop
-
off locations at participating grocery stores. See the list of stores as well as
additional
information on the bulletin board outside our team office
.</p
>

<
hr

/>

<h2 style="color: #3D60B1">What you can do to help:</h2
>

<
ul

style="font
-
style: italic">


<li>Join the school's Fight Against World Hunger team with a $10 donation</li>


<li>Buy requested food at participating grocery stores and leave at drop
-
off locations</li>


<li>Volunteer to collect money and donations around the community</li>

</
ul
>

<!
--

the following is required for all assignments
--
>

<
br
/> <
br

/> <
i
> This document was last updated on:

<script type="text/
javascript
">
document.write
(
document.lastModified
);

</script>

</
i
>

</
body
>

</
html>

Fig. 1
-
10 (b) Create
myhungerfight.htm
l using
Notepad (final version)

What is difference with this code
[line] and previous one?

Required for
all html HWs

Dr. Chen
, Management Information Systems
-

HTML

Fig. 1
-
10 (a) hungerfight.html using Notepad++

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HTML

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38

Creating an HTML Document


It is a good idea to plan out a Web page before
you start coding


Draw a planning sketch or create a sample
document using a word processor


Preparatory work can weed out errors or point to
potential problems

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, Management Information Systems
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HTML

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Systems Development Lifecycle (SDLC)

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Web Development Life Cycle

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41

An Example:

Creating an HTML Document

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Web Development Organizational Standards

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Web Site Design and Development


(1 of 5)


A
linear
Web site structure connects Web pages in
a straight line

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Web Site Design and Development
-

(2
of 5)


A
hierarchical

Web site
structure
connects
Web pages
in a tree
-
like
structure

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HTML

45


A
webbed
Web site
structure has
no set
organization

Web Site Design and Development


(3
of 5)

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46

Web Site Design and Development
-

(4
of 5)


A
broad

Web
site is one in
which the
home page is
the main index
page, and all
other Web
pages are
linked
individually to
the home page

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, Management Information Systems
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HTML

Web Site Design and Development
-

(5
of 5)


A
deep

Web
site is one that
has many
levels of pages,
requiring the
user to click
many times to
reach a
particular Web
page

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48

Web Site Testing


Usability

is the measure of how well a product, such as
a Web site, allows a user to accomplish his or her goals


Usability testing
is a method by which users of a Web
site or other product are asked to perform certain tasks
in an effort to measure the product’s ease
-
of
-
use and the
user’s perception of the experience


Compatibility testing
is done to verify that the Web site
works with a variety of browsers and browser versions


Stress testing
determines what happens on your Web
site when greater numbers of users access the site

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, Management Information Systems
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HTML

49

Web Site Testing (Usability)

See lab1
-
1.docx (available on
\
datafiles
\
ch01
\
)

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, Management Information Systems
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HTML

50

Chapter Summary


Describe the Internet and its associated key terms


Describe the World Wide Web and its associated key
terms


Describe the types and purposes of Web sites


Discuss Web browsers and identify their purpose


Define Hypertext Markup Language (HTML) and its
associated standards used for Web development


Discuss the use of Cascading Style Sheets (CSS) in
Web development


Define the Document Object Model (DOM) and
describe its relationship to
HTML

50

Dr. Chen
, Management Information Systems
-

HTML

51

Chapter Summary (cont.)


Define

Extensible
Hypertext

Markup

Language
(XHTML) and describe its relationship to
HTML


Identify tools used to create HTML documents


Describe the five phases of the Web development
life cycle


Describe the different methods of Web site design
and the purpose of each Web site structure


Discuss the importance of testing throughout the
Web development life cycle


Explain the importance of being an observant Web
user

51

Dr. Chen
, Management Information Systems
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HTML

52

HWs


HTML assignment


Do “hungerfight.html” as illustrated on page 13

Dr. Chen
, Management Information Systems
-

HTML

HW

Complete
hungerfight

web page (p. 13) and the result is shown below.

r
equired for all HTML HWs

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, Management Information Systems
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HTML

54

HTML#1 HWs

HTML#1 assigned HW

(type the following URL)

http://barney.gonzaga.edu/~chenta/
html01/myhungerfight.html

http://barney.gonzaga.edu/~chenta/
html01/myhungerfight.html




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Dr. Chen
, Management Information Systems
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HTML

<html>

<head>

<!
fungerfight

Web Page


File name:
myhungerfight.html


Author: Jason Chen


Date:
5/28/2012


Text page: HTML,
p. 13 (Figure 1
-
10 (b)


*** Note that there is an “images” folder (images) created in this version

----
>

<title> .... </title>

</head>


<body>

...



<p>Our school and schools around the world have recently joined forces to fight against world
hunger. The office for the Fight Against

….</
p
>


<
hr

/><h2 style="color: #3D60B1">What you can do to help:</h2>


...

...

</body> </html>

Modify and complete all missing
HTML statements.

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, Management Information Systems
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HTML

<html>

<head>

<! Chemistry Classes Web Page


File name:
myhungerfight.html


Author: Jason Chen


Date
:
1/28/2013


Text page: HTML, p.42 Figure 1
-
33


*** Note that there is an “images” folder (images) created in this version

----
>

<title> .... </title>

</head>


<body>

...


<p style="text
-
align: center">Welcome to the Robert Service High School

Chemistry Web page. Read below to learn about our classes and policies.</p>


<h2>Chemistry Classes</h2>


...

...


<h2>Class Policies</h2>

</body> </html>

Modify and complete all missing
HTML statements.

sample

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57

What is the next?


Create a new folder ‘
html01’

under
public_html


Create another new folder ‘
images’

under
html01


All HTML tutorials and homework should be saved under an appropriate
folder such as
html01
for chapter01


All image files for HTML should be saved under this
images

(i.e.,
public_html
/
html01/
images
/), this is not the
images

right under
public_html
)


Copy/download appropriate data files and save it under
html01

folder. Open it
with Notepad and save it as myhungerfight.html.


Copy/download all three image files and save them under
html01/images/

folder.


Modify/change your myhungerfight.html exactly the same as shown on the
handout.


You are strongly recommended to create same directory structure on your PC


From now on, employ all what you learned from HMTL texts and enhance
your personal web page (i.e., index.html)

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, Management Information Systems
-

HTML

<!
--

hungerfight

Web Page

File name: myhungerfight.html

Author: Jason Chen

Date: 5/28/2012

Text page: HTML, p.13

Note
that there is an “images” folder (images) created in this
version

--
>

<!
DOCTYPE html


PUBLIC "
-
//W3C//DTD XHTML 1.0 Transitional//EN"


"http://www.w3.org/TR/xhtml1/DTD/xhtml1
-
transitional.dtd
">


<html
xmlns
="http://www.w3.org/1999/xhtml"
xml:lang
="en"
lang
="en
">

<
head>

<meta http
-
equiv
="Content
-
Type" content="text/html; charset=utf
-
8" />

<title>
Hunger Fight
</title>

</
head
>

<body
>






</
body
>
</
html>

Fig. 1
-
10 (b) Create
myhungerfight.html
using Notepad

We will complete all
these command lines

File name:
myfungerfight.html

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, Management Information Systems
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HTML

<
h1 style="color: #3D60B1">Fight Against World Hunger</h1
>

<div>

<
img

src
=“
images/
hungerfightlogo.jpg
" width="763" height="210"
alt
="Hunger
Fight logo" />

</div
>

<p>
Our school and schools around the world have recently joined forces to fight
against world hunger. The office for the Fight Against World Hunger team is
located next to the bookstore. You can drop off food and money donations there.
We also have donation drop
-
off locations at participating grocery stores. See the list
of stores as well as
additional
information on the bulletin board outside our team
office
.</p
>

<
hr

/>

<h2 style="color: #3D60B1">What you can do to help:</h2
>

<
ul

style="font
-
style: italic">


<li>Join the school's Fight Against World Hunger team with a $10
donation</li>


<li>Buy requested food at participating grocery stores and leave at drop
-
off locations</li>


<li>Volunteer to collect money and donations around the community</li>

</
ul
>



What is different from the text (p.13)?

The text will be displayed if the
image file can’t be found

59

Dr. Chen
, Management Information Systems
-

HTML

<
br
/> <
br

/>

<
i
> This document was last updated on:

<script type="text/
javascript
">
document.write
(
document.lastModified
);

</script>

</
i
>

</body
>

</
html>

Required for
ALL
html HWs

60

Dr. Chen
, Management Information Systems
-

HTML

H:

[root directory]


|

public_html

[web folder]

index.html

myself.pptx

myresume.docx

images

[images folder]

book.gif, events.gif

gcan.gif, wall.gif

mailbox.gif,
worm.gif


html01

[folder for
HTML#1]

images

[images folder]

hungerfightlogo.jpg

myhungerfight.html


For
html01

What’s new here?

How do you create it?

The following is the Directory Structure for
HTML#1
assignment

61

Dr. Chen
, Management Information Systems
-

HTML

H
: [root directory]


|

public_htm

[web folder]


|

i
mages


[images folder]

hungerfightlogo.jpg

html01

[folder for
HTML#1]

index.html

myself.pptx

myresume.docx

Images

[images folder]

book.gif, events.gif

gcan.gif, wall.gif

mailbox.gif,
worm.gif






images


[images folder]

All other
*.gif
image files

All other

*.html
files

html02

[folder for
HTML#2]

images


[images folder]

All other *.jpg
image files

All other

*.html
files

html08

[folder for
HTML#8]

For your personal
Web Page

The following is the Directory Structure for
All HTML
Assignments

myhungerfight.html

Dr. Chen
, Management Information Systems
-

HTML

63

63

Test the HTML

http://barney.gonzaga.edu/~chenta/
html01/myfungerfi
ght.html



http://barney.gonzaga.edu/~your_ID/
html01/myfunger
fight.html

Dr. Chen
, Management Information Systems
-

HTML

HW

Complete
hungerfight

web page (p. 13) and the result is shown below.

r
equired for all HTML
hws

64

Dr. Chen
, Management Information Systems
-

HTML

65

What/How you should turn in

for HTML#1

1.
Download data files, hungerfightlogo.jpg, under

html01

2.
What/How you should turn in: email me with the following information
(Fail to provide me with ALL information, you will
lose

major points
)


a) To: chen@jepson.gonzaga.edu


b) Subject: BMIS235
-
01

HTML#1


c) Message :



Dr. Chen



http://barney.gonzaga.edu/~your_userID/
html01/myhungerfight.html



<Your Full Name> at the end of the message line






so that I can record/grade your homework.

65