Knowledge based Destination

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Nov 20, 2013 (3 years and 6 months ago)

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eBMS: Belbaly, Passiante, Benbya

Knowledge based Destination

Management Systems


Nassim Belbaly,



Giuseppina Passiante,



Hind Benbya.


a

E
-
Business Management School


ISUFI , University of Lecce, Italy

{Nassim.Belbaly, Hind.Benbya}@isufi.unile.it

b Department of Innovation Engineering, University of Lecce and e
-
Business
management School


ISUFI

Giuseppina.passiante@unile.it


eBMS: Belbaly, Passiante, Benbya

ENTER 2004 Research Track

Slide Number
2

1.
Impact of the ICT on the tourism sector

2.
Research objectives

3.
Theoretical Foundations of the DMS model

4. Towards a
Knowledge based Destination
Management System

5. Conclusions

Agenda

eBMS: Belbaly, Passiante, Benbya

ENTER 2004 Research Track

Slide Number
3

Impact of the ICT on the tourism
sector



Information

technology

(IT)

has

tremendous

implications

for

tourism

as

it

changes


the

“best

operation

practices

and

provides

opportunities

for

business

expansion

in



the

geographical,

marketing

and

operational

sense”

(O’connor,

1999
;

Sheldon,

1997
)
.





The

use

of

Internet

has

deeply

influenced

and

re
-
shaped

the

tourism

sector


value

chain
.





Classical

DMS

business

models,

namely

non

revenue

generating

/

information

only



or

revenue

generating/fully

transactional

DMS

(Buhalis,

2000
)

shifted

to

DMS



e
-
business

models
.




eBMS: Belbaly, Passiante, Benbya

ENTER 2004 Research Track

Slide Number
4

Research objectives

1


Show

the

conceptualization

of

new

types

of

Destination

Management

Systems

(DMS)

relying

more

and

more

on

e
-
business

models
.



2

Develop

an

integrated

framework

named

Knowledge

based

Destination

Management

Systems

aiming

at

overcoming

actual

shortcomings

in

DMS

system

design
.

eBMS: Belbaly, Passiante, Benbya

ENTER 2004 Research Track

Slide Number
5

B2C

B2B

G2B /G2C

C2C

e
-
business models

E
-
Shop,Information

brokerage, trust

and other services

(Priceline, British

airways, Last minute)

E
-
procurement (Louis hotel)
,

Virtual communities
,
E
-
mall
,


Third
-
party marketplace (e
-

travel)
,


Value
-
chain service provider,

Value
-
chain integrators,

Collaboration platforms

(Traversio, Tirol)

Governmental

applications for

business and

customers

(Thailand, Nova
Scotia)

E
-
auctions


(ebay)

Definition of e
-
business model:

The e
-
business model allows the expression of the business logic of the company through the efficient use


of its knowledge and networks (supported by an IT platform) which deliver value to customers and make


possible the earning of profit” (Belbaly et al. 2003)


Theoretical foundations

eBMS: Belbaly, Passiante, Benbya

ENTER 2004 Research Track

Slide Number
6

Usage of e
-
business model applications in 2002 (%)


SCM

CRM

ERP

Retail

9,1

15,8

13,8

Tourism

4,1

12,9

6,5

Banking

2,3

39,2

18,5

Insurance

5,6

30,1

11,5

Real Estate

2,6

5,7

5,2

Business services

3,5

16,9

13,1

ICT services

8,8

42,0

41,1

Health service

1,6

4,1

5,1

EU 4

6,5

17,2

20,2


Source: E
-
business Watch ( Survey 2002)

Diffusion rate of the e
-
business
model applications

eBMS: Belbaly, Passiante, Benbya

ENTER 2004 Research Track

Slide Number
7

Diffusion rate of e
-
business model
applications

Companies

EU

D

EL

S

F

I

A

UK

CRM

12,3

14,8

10,2

10,0

5,5

10,9

13,0

16,2

Companies

EU

D

EL

S

F

I

A

UK

SCM

4,1

4,8

0,4

5,6

0,0

4,6

1,2

5,4

Computing

base
:

all

enterprises

;

Employment

weighted,

i
.
e
.

“enterprise

representing



%

of

employees”
.

Source

:

e
-
business

Watch

survey

(
2002
)

Companies

EU

D

EL

S

F

I

A

UK

ERP

7,0

10,9

5,4

10,3

1,7

13,3

5,6

1,9

eBMS: Belbaly, Passiante, Benbya

ENTER 2004 Research Track

Slide Number
8

Theoretical Foundations

KMS

TAXONOMY

DYNAMIC SYSTEMS

I
NTEGRATED SYSTEMS



BEST PRACTICES

PROCESSES DESCRIPTIONS

EXTRANET PORTALS

KNOWLEDGE REPOSITORIES

INTRANET PORTALS

EXPERT NETWORKS

PROCESS
-
ORIENTED

SYSTEMS

COMMUNITIES OF PRACTICE

YELLOW PAGES

eBMS: Belbaly, Passiante, Benbya

ENTER 2004 Research Track

Slide Number
9


SCM

ERP


PLM



SCM

CRM



ERP


PLM


KMS


K
M
S

K
M
S


Data focus

Knowledge focus

Dyer and Singh (1998)

Alavi et al, (2001)

Davenport et al, 2000

Benbya et al, 2002)

Information focus


SCM

CRM



ERP


PLM


(Fergusson, 2000)

CRM


A conceptualization of the

Knowledge based DMS

eBMS: Belbaly, Passiante, Benbya

ENTER 2004 Research Track

Slide Number
10


DMSs

e
-
Business

model

(SCM,

CRM,

ERP,

PLM)

could

benefit

largely

from

emerging

KMS

since

they

address

some

of

the

pitfalls

of

each,

creating

a

powerful

driver

for

advancing

KDMS

(Knowledge

Destination

Management

Systems)

objectives

A conceptualization of the

Knowledge based DMS

SCM


CRM


ERP

PLM


KMS


KMS

KMS


Knowledge based Destination Management Systems


eBMS: Belbaly, Passiante, Benbya

ENTER 2004 Research Track

Slide Number
11

To survive in this difficult competitive landscape Tourism companies have
to adapt and implement an integrative DMS e
-
business model


But, this integration does not automatically guarantee to tourism firms the
added value that allow them to achieve competitive advantage.


Today, more than even before, the ability of firms to manage efficiently the
knowledge distributed along their value chains makes the difference.


Conclusions