Collaborative Effort in Entrepreneurship

normaldeerManagement

Nov 20, 2013 (3 years and 7 months ago)

221 views

Collaborative
Effort in
Entrepreneurship

S. Gary Bullen

North Carolina State University

Why Value
-
Added Agriculture is
Needed


Become the low cost producer


Achieve product or service
quality differentiation


Achieve supply or distribution
leverage


Pursue a market niche

Number of Farm


Size of Farms

Comparing Marketing Bill and
Farm Value

Percent of Disposable Income
on Food

Value
-
Added Agriculture


Commodities vs. Products


Selling vs. Marketing



Focus on Customers



Increased consumer demands
regarding health, nutrition and
convenience


Capture large share of food dollar


Current Situation Need for Training?




“As a commercial horticulture agent I am asked al
the time “What can I do to make money?”





“I see this as a valuable tool that I need
desperately! I do not have formal training in
business management, only production and
diseases. It will better enable me to guide my
clientele in the business management aspects of
building a new business.”

Current Situation Need for Training?





“ I am lacking in business development
knowledge and skills. As an extension agent, I
have no problem working with producers on
production related issues.




However, I do not feel as confident when issues
of business planning, development and marketing
arise. I hope I gain needed knowledge and skills
to help clients with their endeavors”



Creating Business Opportunities


The CBO goal is to support the
development and establishment of a wide
array of agricultural business opportunities



Partnership between North Carolina State
University, N.C. Department of Agriculture
and Consumer Services N.C. Farm Bureau
and N.C. Rural Center.



Sponsored by Golden LEAF Foundation


CBO Objectives


Prepare

county personnel

to help
entrepreneurs with new business ideas


Develop a
business training
curriculum


Develop a set of
business development
tools

to support county personnel


Create
a network

that will foster
information sharing between groups
working in business development



Collaborative Work


The Training Curriculum


Training was designed as if someone
walked into your office asking for
helping with new business idea


Combined lectures with group exercises


Teams formed based on geographic areas


Each session had time to introduce groups
working in business development


TEAM Marketing plan practicum


Complementary training resource manual


Creating Business Opportunities Website


What Happened


We trained 83 CBO
participants


Laid foundation for
business network


County personnel now
have business
development resources


Training was good
overview of business
development















CBO Follow Up Survey


84% have used CBO resource developed


Business planning material


Marketing


66% developed a business training or workshop


Financial record keeping



Marketing seminars


Small Business Center workshops


78% have referred clientele to another agency
who participated in training


28% helped clientele start a new business or add
an enterprise




How did CBO help you with your
current work responsibilities



Helped establish a farmers market



Organized agritourism workshop


Organized a workshop on how to start a
lawn care business


Helped farmer evaluate agritourism
activities




How did CBO help you with your
current work responsibilities


Helped me get the big picture of what we need to
set up a business



Help me work with other groups, I am at least
25% more effective on my job


Retooled me to address business questions not just
production


Since just starting on my job gave me the tools to
work with clients


Big help with contacts from other agencies



Agribusiness Certification and
Training (ACT)


ACT is follow up to the CBO training


Invited past CBO participants to attend


Need for one business planning curriculum


With CBO developed our own


Reviewed four curriculum


What other agencies and organizations doing
similar work?


Sponsored by Southern Risk Management
Center and Tobacco Trust Foundation

Agribusiness Certification and
Training (ACT)


The goal of the ACT training is to establish
a group of extension agents and others
who will serve a business development
resource in their district.


Certify core group in a NXLeveL business
planning curriculum


Teams develop a business planning practicum


Develop NxLevel business

ACT Training

Agribusiness Certification and
Training (ACT)


SBTDC Small Business Technology Center


The Small Business and Technology
Development Center is committed to providing
knowledge, education and other supportive
resources that enable existing small and mid
-
sized businesses, emerging entrepreneurs and
local/state leaders to innovate and succeed.



Was a natural fit for NC Extension.

What Are We Doing?


Extension business development
teams in five districts


Developing a business plan practicum


Conduct NXLevel business planning
workshops in cooperation with SCTDC
regional offices


Business development referrals




Examples of Current Efforts


Two training workshops 33 people were
certified to use Nxlevel materials.


Five business planning workshop planned
for 2009


Marketing research and business start up
activities


Prawns Growers


Pie Business





What We Have Learned?


No one organization has all the answers


It take time to develop confidence in a new
partner


Personalities may get in the way


Because it did not work in the past does
not mean it will not work now


Understand what success means to each
organization

Failed Business Strategies

I cuss, you cuss, we
all cuss for asparagus