Eurosport Group Launches Turkish Sports Portal in
Partnership with MCD Digital
s the 11th local version to join Eurosport's vast
international internet network.
Istanbul, October 11, 2010
Eurosport, Europe's leading sports entertainment
group, and MCD Digital, leading Turkish Digital Media Company, announced a
partnership to launch Eurosport’s new locally produced Turkish internet sports
The new Turkish site becomes the 11th language version to join Eurosport's international
internet network and underlines the group's strategy to continue geographical and digital
expansion by establishing strong local partnerships.
ip between Eurosport and MCD Digital will further extend Eurosport’s online
audience, interactivity and sports community in Turkey which is today the fourth
sport market in Europe, accounting for 9% of European Sport audience.
Turkish sports portal will deliver the highest
quality online sports experience,
level local and international content, live commentary and quality sports news
by top local and international sports writers. The new portal will benefit from Eur
quality technological infrastructure and development capacities to offer internet users a
lined experience featuring superior streaming and advanced web technology.
The Turkish site will be edited in Istanbul, Turkey by MCD Digital’
s dedicated local team and
reinforced by Eurosport’s international editorial and technology teams. The teams will
together provide the best of breed service. Europsort’s editorial team will provide top
international sports content and MCD Digital's local e
ditorial team will produce the portal's
local content catering to Turkish fans with strong football and basketball coverage. The
editorial objective of the site is to offer out the strongest and widest variety of sports content
in the territory with covera
ge of more than 120 different sports.
"Extending the Eurosport brand footprint in Turkey, a key market, is an important step for our
group. Since 2000, Eurosport,
operation with MCD Multi Channel Developers,
enjoyed success in Turkey thanks to
the popularity (or distribution) of the localised versions
TV channels Eurosport, Eurosport 2 and Eurosport HD. It was natural for us to expand
our media platform to include internet
we are delighted to partner again with MCD to
offer Turkish sp
orts fans a new comprehensive digital sports destination. Our ambition
become the leading sport portal in Turkey"
Eric LE LAY, CEO Eurosport
“Building on our successful online operations, which reach an audience of over 13 m
unique users every month in Turkey, we are excited to join forces with Eurosport to create
the leading sports portal in Turkey. More than just the Turkish fans sports destination of
choice, we are confident that
will quickly become the digital sports reference
in Turkey thanks to the portal’s quality, exclusive content and ubiquity with social media and
other portals” explains Cenk Oflaz, CEO MCD Digital
About Eurosport Group
The Eurosport Group is Europe's leading sports entertainment group.
, the n°1 pan
European TV channel, is broadcast in 20 languages reaching 121 million homes and 240 million
viewers across 59 countries.
is the high definition simulca
st of Eurosport.
broadcasts to 46 million households in 16 languages across 47 countries.
Eurosport 2 HD
launched in August 2009.
reaches 14 countries in the region.
date sports TV news tr
, Eurosport has a
network of dedicated sports websites in 10 different languages. Eurosport is ranked as Europe's N°1
online sports destination and is visited by over 10 million unique users per month (comScore).
offers Live streaming, mobile sites and mobile applications in 9 languages
providing LIVE sports news and results.
is the group's expert division in the
organisation, management and promotion of international sporting events. For more in
About MCD Digita
MCD Digital is a group company of MCD Multichannel Developers the biggest independent content
platform established in 1998 in Turkey. MCD is the exclusive distributor and/or the owner of ;
Türkiye, Eurosport, Eurosport 2, Eurosport HD, RTL, SinemaTV
, SinemaTV 2, SinemaTV Aile,
SinemaTV HD, SinemaTV HD2, Nickelodeon Turkey, FilmClub, FilmClub2, Club1001, Euronews,
SciTech TV Turkey, BBC Entertainment, BBC World, BBC Life Style, BBC Knowledge, Cbeebies;
established in 2007, MCD Digi
tal is a leading digital media company which builds,
operates, owns or partners websites and online businesses such
in Turkey. With its strong and
growing online network, MCD Digital’s mission in the territory is to de
velop the online user experience
in Turkey with quality local and international content and to provide the best marketing opportunities
and become their strongest ad solution partner with its experienced strong local teams. For more
information, please vis
MEDIA CONTACTS EUROSPORT
Head of Corporate Communications
el: +33 1 40 93 81 42
Tel: + 33 1 40 93 81 93
MEDIA CONTACT MCD
Tel: 90 212 368 1900