Mobile Services for 3G

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Nov 12, 2013 (4 years and 1 month ago)

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Mobile Services for 3G

Master Thesis Project

Fredrik Jacobson


Prof. Björn Pehrson

Mica Wulff Kamm

Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

Outline


Background & Goal



Project Model and Methodology



3G Service Space


Technical Foundation



The
PAAMMTO
-
3G

Service Creation Aid



3G Services



The Restaurants Close to You Demonstration
Service

Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

Outline

Background


The Swedish 3G networks are opening



TeliaSonera is an 3G operator



3G networks introduce better characteristics for
mobile services



Development of 3G services important for
Teliasonera

Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

Background & Goal

Goal Statements


Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

Goal Statements

3G Service Space


Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

3G Service Space

Methodology


Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

Methodology

Infrastructure
Technologies


Functionalities in the telecommunication network:


The TeliaSonera Swedish UMTS network in focus



2003
-
2005 is the time frame:


To avoid a too futuristic approach



Important to find:


What features will probably be supported ?


What will these enable ?

Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

Infrastructure Technologies

UMTS


3G equals UMTS in Sweden: WCDMA in FDD
-
mode



3GPP standards: R99, R4, R5


IMS, R6



R99 and R4 in focus for 2003
-
2005



Higher bit rates than 2.5G


384 Kbps from ~40



Better network capacity


possibility to extend by
adding more bearer frequencies



Simultaneous voice and data


Multi
-
RAB feature

Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

Infrastructure Technologies


UMTS

QoS


Quality of Service


QoS definition:



The networks ability to match end
-
user and 3G
service/application requirements to network capabilities



Four QoS classes:


Conversational, Streaming, Interactive, Background


Main distinguishing factors are delay and error sensitivity



TeliaSonera situation 2003


2005:


All classes probably implemented


Probably TeliaSonera intra
-
network QoS


End
-
to
-
end QoS uncertain



Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

Infrastructure Technologies


QoS

Enabling Technologies


Important for a 3G service analysis:


Wide range of enabling technologies


Most important ones in focus



Loser coupling to features of the UMTS networks



2003


2005 the timeframe

Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

Enabling Technologies

Positioning


Cell ID + RTT in TeliaSonera UMTS network


similar to Cell ID + TA in GSM/GPRS








A
-
GPS interesting enhancement:


Much better accuracy: 2
-
100m


A
-
GPS with fallback in Cell
-
ID + RTT


Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

Enabling Technologies
-

Positioning

Data retrieval & upload


Download vs. Streaming


Streaming: faster playback of media content


Download: better quality of content, saving option



Progressive download and HTTP streaming



FTP download/upload is growing


Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

Enabling Technologies


Data retrieval & upload

TeliaSonera UMTS
mobile streaming


QoS supported



Implementation compliant with 3GPP streaming
standard:


Streaming protocols


Audio and video codecs



Content placed on media servers on the
TeliaSonera IP backbone


Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

Enabling Technologies


Data retrieval & upload

Mobile browsing


The “X” Markup languages



XHTML Basic


Defined by the W3C


Builds on XML



XHTML Mobile Profile (XHTMLMP):


WAP Forum and W3C


Extends XHTML Basic


Cascading Style Sheets (CSS) important factor


Separation of content and presentation



WAP delivery model still best, WAP 2.0 more
Internet support

Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

Enabling Technologies


Data retrieval & upload

Mobile video telephony

Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

Enabling Technologies


Data retrieval & upload

Terminal Capabilities

2003
-
2005










SonyEricsson Z1010

Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

Terminal Capabilities

Hardware


Memory:



Follows Moore
´
s law, probably no limitation factor



Displays:



Better resolution, more colors (65K common), 4096 critical
value



Batteries:


Slow increase ~ 2% per year since 1950


More power demanding functionalities


Probably a limitation factor


shorter use times.



CPU:


Moore
´
s law
-
> No limitation factor


Power must be balanced with power consumption

Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

Terminal Capabilities
-

Hardware

Hardware cont
´


Embedded cameras:


Probable included in many 3G terminals


MMS and mobile video telephony main demanders


Dual
-
mode twin cameras probably common



Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

Terminal Capabilities
-

Hardware

Software


Symbian and Microsoft strong candidates for
mobile operating systems.



Microsoft Execution environment good for
business services.



JAVA MIDP 2.0 common in 3G terminals


Better game development


Better security


HTTPS, SSL


Wakeup of sleeping application




Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

Terminal Capabilities
-

Hardware

PAAMMTO
-
3G

Service
Creation Aid


Method to rank the core concept of a 3G service


In the early process of 3G service development


To valuate 3rd party 3G services



Developed from:


Input from qualitative interviews


Existing service creation aids


Own research



Six attributes


A successful 3G service should be strong in all attributes

Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

PAAMMTO
-
3G Service Creation Aid

P
-
P
ersonality


3G services shall address end
-
user personality:


Enable end
-
users to express personality


Or change according to end
-
user preferences



Communication services strong in this attribute by
nature:


MMS and mobile video telephony are strong



Ring tones another example

Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

P


Personality

AA
-
A
nywhere to
A
nyone


The nature of the mobility factor in mobile
services is availability anywhere at anytime


Network coverage should be provided anywhere in
Sweden



When abroad, roaming shall be supported



When communicating, anyone shall be reachable


Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

AA


Anywhere to Anyone

M
-
M
obile Needs


When being mobile, humans have special mobile
needs:


Most important mobile need is the

immediate
need


Also the

“save time”

and
“kill time”

needs



3G services must add value to end
-
user lives:


3G services must meet mobile needs

Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

M


Mobile Needs

M
-
M
oney


3G services must generate operator incomes:


Fixed tariffs or data generating



End
-
user price experience is important:


End
-
users want control of their costs


Price must be well communicated to end
-
users



End
-
user price must be correctly matched:


According to the mobile need that is satisfied



Immediate

need probably higher tolerance level than

“kill time”

need

Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

M


Money

T
-
T
erminals


There must be technical support in 3G terminals
for the 3G service



Lessons from SMS show that mass
-
market
adoption can take place when 30% is reached in
the market or segment


Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

T


Terminals

O
-
3G

O
ut
-
of
-
the
-
box in

3G
-
Style


3G services will be embraced by end
-
users in
relation to usability:


Easy to use


Good feedback


No or easy installation



3G services shall take advantage of improved 3G
functionalities:


Higher bit rates, QoS, displays in color etc.




3G services shall be in 3G style:


Compelling and well
-
designed


Provide a “online and fast bit rate
-
feeling”


Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

O
-
3G


Out
-
of
-
the
-
box in 3G
-
style

PAAMMTO
-
3G

Service
Creation Aid


P



P
ersonality



AA



A
nywhere to
A
nyone



M


M
obile needs



M



M
oney



T



T
erminals



O
-
3G



O
ut
-
of
-
the
-
box in
3G
-
style


Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

O
-
3G


Out
-
of
-
the
-
box in 3G
-
style

3G Services


3G Communication Services



3G Information Services



3G Entertainment Services



3G Business Services

Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

3G Services

3G Communication
Services


Mobile Video Telephony


Pure 3G service


Person
-
to
-
Person


Person
-
to
-
Internet might be possible


“Show me” possibilities besides normal communication.



MMS


Bigger MMs including video. Faster experience for end
-
users.

Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

3G Communication Services

Example of

PAAMMTO
-
3G

ranking

Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

3G Communication Services

3G Information
Services


3G Mobile Internet Access


Hunting by
yourself



3G Operator
-
offered Information Services




Served on Plate
:


General Information Services


Push Services


General Search Services


Location
-
Based Services


Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

3G Information Services

3G Information
Services



Probably not totally new


same information



But enhanced by utilizing 3G functionality such
as:


Maps, better browsing, audio
-
visual multimedia
presentations in color, simultaneous voice and data.

Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

3G Information Services

3G Entertainment
Services


Games


well spread behavior today:


Java Games by Download


“kill time” need, gray zone
between 2.5G and 3G, but faster download


Interactive Games:


Interactive QoS class and sim. voice and data 3G
differentiator.



Betting


well spread behavior.


Services can use multimedia presentations



Video and Audio in Commercial Relation



Adult Content

Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

3G Entertainment Services

3G Business Services


Main differentiators from 2.5G is higher bit rates
and simultaneously data and voice functionality



3G business service are complex, but main
enabler is Mobile LAN Access (often VPN)



Employees can access corporate information,
online applications, e
-
mail, contact lists,
management information, entry orders, etc.



Another approach is secure mobile access to
corporate web interfaces.


Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

3G Business Services

Restaurants Close to
You


Concept



PAAMMTO
-
3G

Ranking



Why a 3G service?



Demonstration!


Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

Restaurants Close to You

Restaurants Close to
You


Concept

Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

Restaurants Close to You


Concept

Restaurants Close to
You


Concept



Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

Restaurants Close to You


Concept

Restaurants Close to
You


Concept


Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

Restaurants Close to You


Concept

Restaurants Close to
You


Concept


Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

Restaurants Close to You


Concept

Restaurants Close to
You


Concept


Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

Restaurants Close to You


Concept

Restaurants Close to
You


PAAMMTO
-
3G


P
ersonality:


Location
-
based, search radius, first choices possible


Ranking =
4



A
nywhere to
A
nyone:


Potential to be available anywhere it is interesting


Ranking =

4



M
obile Needs:


Meets immediate needs


Ranking =

5


Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

Restaurants Close to You


PAAMMTO
-
3G

Restaurants Close to
You


PAAMMTO
-
3G



M
oney:


Probably quite expensive, good potential for well
-
communicated pricing model, and for operator incomes


Ranking =

3



T
erminals:


Possible to implement in probable 3G
-
terminal
technologies, many terminals will support it


Ranking =

4



O
ut
-
of
-
the
-
box in
3G
-
style:


YES!

User friendly, No pre
-
installations, good feedback,
well
-
designed, feels like 3G!


Ranking =

5


Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

Restaurants Close to You


PAAMMTO
-
3G

Restaurants Close to
You


PAAMMTO
-
3G


Summarized
PAAMMTO
-
3G

Grade:


25
/
30

Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

Restaurants Close to You


PAAMMTO
-
3G

Restaurants Close to
You


Why 3G?


Better video quality with higher bandwidth



Better browsing characteristics



Simultaneous voice and data enhances the
service



The higher UMTS Radio network capacity is
needed

Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

Restaurants Close to You


Why 3G?

Demonstration


Restaurants Close to You available at:



http://mobilestreaming.nu



Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

Restaurants Close to You


Why 3G?

Thank You!


Report available at:



http://www.e.kth.se/~e97_fja/Master_Thesis/


Documents/Mobile
-
Services
-
for
-
3G.pdf



Or contact me or Mica at:



fredrik.jacobson@bredband.net



mica.wulff
-
kamm@teliasonera.com



Mobile Services for 3G

Fredrik Jacobson

2003
-
09
-
17

Thank You!