February 4th, 2003

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Nov 5, 2013 (3 years and 5 months ago)

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3G Presentation

February 4th, 2003

Page
2

What is 3G?

3G Corporate Application Examples

Why migrate to 3G?

3G Technologies

3G Consumer Application Examples

Goal: Provide a brief overview of 3G technologies and associated products

Agenda

Page
3

What is 3G?

3G Corporate Application Examples

Why migrate to 3G?

3G Technologies

3G Consumer Application Examples

Page
4

3G is a telecommunications term for the next generation wireless networks
that will have increased bandwidth and enable new IP based solutions
such as:






What is 3G?


Interactive games


Downloadable ringers


Screensavers


Device personalization


Still pictures & video imaging


Richer business applications


Full Internet browsing

3G networks are characterized by the following:


Faster: 56kbps
-
2.4mbps


Integrated: IP based packet data network


Efficient: increased voice and data capacity


Page
5

What is 3G?

3G Corporate Application Examples

Why migrate to 3G?

3G Technologies

3G Consumer Application Examples

Page
6

There are two main reasons for operators to
build an IP based 3G network: New Revenue
Opportunities and Cost Savings





Ability to create new service
experiences driven by richer
interaction
between
applications and media
-

streams


Introduce
person
-

to
-

person

communications by combining
multiple media types


Offer high
-
speed wireless
access for corporate users to
their enterprise applications




Switch to all IP traffic will
increase network efficiency and
call volume capacity


Operational and capital
expenditure savings


Future upgrades primarily consist
of only software upgrades vs.
replacing or adding expensive
hardware


Increased network component
flexibility and intelligence means
the network is easier to operate
as well as configure for new
services

New Revenue Opportunities

Cost Savings

Page
7



Who are next generation data subscribers?


Business Customers


Consumers


Machines

What do they want?



Business customers want to expand access to corporate applications on the road.


Consumers want to be mobile and remain in touch with their world around them.


Machines want to interact with each other and a variety of different applications over the
wireless network without human interaction (i.e Silent Commerce)

What do they need?


Secure virtual/private access that meets an expected level of service.


Instant access to services which are tailored to their lifestyle.


Distributed access that quickly adapts and supports a wide array of applications and
services.

There will be a variety of different
target audiences for this service

Page
8

% of US COMPANIES

Adopting Wireless Applications

Messaging (Email & PIM)

Internet/Intranet/Extranet

Enterprise Resource Planning & Sales Force Automation

Custom Vertical

3G will allow the wireless extension of existing corporate
applications

1999

2004

2000

2001

2002

2003

Bandwidth Optimization 56.6
Kbps

Peak data rate
14.4 Kbps

Peak data rate
153.6 Kbps

Peak data rate
614 Kbps

Peak data rate
307.2 Kbps

There will be a significant growth of business
applications operating over the 3G networks

Page
9

% of US CONSUMERS

Adopting Wireless Applications

Messaging (Email, PIM & Instant Messaging)

Web Browsing (Content, eCommerce & Gaming)


Download Audio, Text & Graphics

Streaming Audio & Video

Consumers will benefit from business advances which
enhances Lifestyle Applications

Information

Entertainment

1999

2004

2000

2001

2002

2003

Bandwidth Optimization 56.6
Kbps

Peak data rate
14.4 Kbps

Peak data rate
153.6 Kbps

Peak data rate
614 Kbps

Peak data rate
307.2 Kbps

Consumer applications will also become
more popular over the 3G networks

Page
10

What is 3G?

3G Corporate Application Examples

Why migrate to 3G?

3G Technologies

3G Consumer Application Examples

Page
11


Residential Portal


Business Portals

Portals

Components

Access

Device Related
Services

Internet Related Services


Voice


Data


WISP


Multimedia


Contents


Applications


mCommerce


Advertisement


Machine
-
to
-
machine


Machine
-
to
-
user



Technical Support Solutions



Global Support Solutions



Business Support Solutions

Internet

HTML

VXML

WML

Web Clipping

SOAP/HTTP

Devices/Terminals

3G Wireless Networks

Mobile
Applications

At the simplest form, there are 3 parts to an
end
-
to
-
end wireless architecture

Page
12

Mobile devices will vary

Basic phones

Life
-
style

phones

Feature/

smart

phones

Smart phones

PDAs


Communicators

Hand
-
held

computers

Personal

computers


There are and will be many different types of mobile terminals available


Each type of terminal has its use in different usage situations


The terminals will support various networks and application technologies in varying
degrees


Page
13

Those devices may require different
development patterns

Which development technology is best suited to satisfy my requirements?


WAP for straight
-
forward real
-
time information searching/browsing and
simple transactions


large consumer user base today, expected to grow as all major new phones
are WAP
-
enabled


J2ME for interactive entertainment and more complex (graphical)
presentation of information


no user base in US yet today but is predicted to be a big consumer platform in
1
-
2 years


will enable the download of ”midlets” (similar to applets today) to mobile
devices having a KVM


Native EPOC, PalmOS or PocketPC for applications that fill a specific
business need and can be used in a ”disconnected” mode


represent more a client/server environment in which data is persisted on the
device in a local data store when the user is out of network coverage


Web based solutions such as portals that target the mark
-
up language
supported by the requesting device (i.e WML, HDML, cHTML, HTML, etc.)


limited user base today, but is predicted to grow rapidly in the next 1
-
2 years

Page
14

There are many different next
generation wireless network flavors


There are and will be many wireless data networks available, e.g.


GSM (CSD/HSCSD)


General Packet Radio Server (GPRS)


Enhanced Data rates for GSM Evolution (EDGE)


Universal Mobile Telephony Service (UMTS, WCDMA)


Wireless Local Area Network (WLAN)


Bluetooth and so on



Each have their applicability in different
situations


Mobile terminals will support these
technologies in varying degrees


4G is expected to provide network
agnostic devices having multiple
network interfaces and seamless
roaming across them

Page
15

Here are some current and future
network technologies


CDMA (IS
-
95B)


Current standard network technology


Circuit Switched (IS
-
95B) provides about (64 kbps) .


Merely extends current web technology to the handset. Carrier becomes a Wireless ISP.


CDMA (1XRTT)


recently launched network technology built upon current CDMA IS
-
95B technology


1XRTT offers mobile speeds of up to 144 kbps and fixed up to 300 kbps.


Network resource usage optimized by the use of packet switched networks.


1XRTT requires major network upgrades however, the transition to 3XRTT ( is only a software upgrade.


GPRS


Future network technology built upon current GSM technology


GPRS offers speeds as great as 4 times the current GSM data rate.


Network resource usage optimized by the use of packet switched networks.


High upgrade costs, requires major network upgrades and totally new network elements. Needs to be
totally revamped again when transitioning to EDGE.


By 2005 we expect to see three major wireless access technologies in use
.


WCDMA = Mostly early adopters, new entrants and government initiatives.


EDGE / UWC
-
136 = Everyone else with a GSM or TDMA network that chooses not to upgrade to W
-
CDMA.


cdmaOne = Primarily American and Japanese cdmaOne (IS
-
95) users.




Page
16

The wireless networks transport
the data

But the networks by themselves are just ”bit pipes”


e.g. GPRS is a nice improvement over CSD, but if there are no applications that people
find useful/interesting/value
-
adding, what good is either network by itself?


The wireless networks
enable


ubiquitous anytime/anywhere wireless access to applications and services


various types of communications between the users


The convenience (ease and speed of use) and cost of the network access are
differentiating factors


In many cases from now on, the wireless network access is ”always
-
on”, i.e. packet
-
based, which is one of the most important features of a wireless data network


case in point: i
-
Mode. The network itself is slow (9.6 kbps), but it’s packet
-
based, thus
access to the services is much more immediate

Page
17



3G Networks will support Mobile IP and Simple IP

Mobile IP allows mobility between wireline and wireless networks


Transparent wireless connectivity


Same network functionality as on a home network


Dynamic IP address assignment


Host manages and assigns IP addresses with enterprise
server


Seamless roaming across networks


Devices may attach or handoff to different points on
the Internet


Home Agent / Foreign Agent relationship provides IP mobility


Applications always operate


Supports multiple IP devices per connection


Multiple devices operate through one RF
source


Secure end
-
to
-
end IP mobility across the Internet


Forward and reverse tunneling with
handoff

Simple IP bridges the gap for non
-
Mobile IP users


Provides quick IP access


no change to current IP operation for stationary devices


Secure connections


network initiated tunnels

IP access requires the use of a Network Access Identifier (NAI) or user name and password


Hosted IP access services


WWW access and IP services are available via the carrier


Proxy IP access services


network proxies to business realms for quick corporate
connections

Mobile IP is the key to 3G

Page
18

Call Control

Business Logic

Data Accessor Interfaces

Web App. Server

User Location

Charging

Terminal


Session

Messaging

User Profile

Internet

User Status

Others…

HLR

GMLC

MMS

SMS

LDAP

Web Server

Data Store

Initial Request Processor

XML

wml.xsl

html.xsl

Voxml.xsl

cHtml.xsl

Presentation Layer

Enterprise Java Bean

COM

J2ME

Game
s

Ring

Tones

Screen

Savers

Downloads

Gateway

SOAP/HTTP

CORBA

OSA/Parlay APIs

Legacy

Apps

The application architectures will resemble
those of the wireline world today but with
ties into the carrier networks

Page
20

Design your applications with key points in
mind

When delivering wireless solutions an application developer should base their
network technology, target device, and software decisions on the capabilities they
want to deliver.


Factors to consider


Physical Environment


How will the device be used, in an office or at a construction site?


Size


Sure its small but… can I read the screen or does the device provide a usable
means for input e.g. a keyboard or stylus?


Power


Can I pack enough processing power and memory in the device to run my
software?


Connectivity


Does the network provide the throughput my mobile applications require?


Do both the handset and network support the protocols used by my
application?


Will my users always be in network coverage or will the application need to be
available off
-
line?






Page
21

What is 3G?

3G Corporate Application Examples

Why migrate to 3G?

3G Technologies

3G Consumer Application Examples

Page
22

Technology, Research & Innovation

Sales Force Automation


Application Features


Mobilizes transactions from SAP's order
-
to
-
cash
process


Links to live SAP information


Works with intermittent connections


Integrates with MSMSP offering, which includes
mobile access to email/PIM, enterprise data, the
internet, and much more


Uses replication capabilities of SQL CE


Uses Biztalk Server and Mobile Avanade Component
Architecture to manage offline transactions

Business Application Example

Page
23

Pocket IE

CE Web SVR

ASP

XSL

HTML / HTTP

XML



SQL CE

Out Q

Mobile ACA

Queue MGR

Mobile ACA

or ADOCE

Mobile ACA

or ADOCE

Embedded

VB Forms

Embedded

VB Synch App

Mobile ACA

Delivery MGR

In Q

SOAP BO

SOAP BO

SOAP BO

BizTalk

SAP

Clarify

Siebel

DEVICE

MOBILITY SERVER

CONTENT

HTTP

SQL Server Replication

WAP

Device

WML / WTP

Web

Clipping

HTML / HTTP

SQL Server Data Store

3
rd

Party

DBS

3
rd

Party EAI

SAP

Clarify

Siebel

Mainframe

…..

……

BREW

Device

XML / HTTP

SOAP / HTTP

SOAP / HTTP

Offline

Online

Infrastructure









Legend

ASP

IIS Web Server

XSL

ISAPI

XSL

XSL

XSL

Everypath

Mobile Application

Server

Existing HTML Based

Web Content

DCOM

SFA Application Architecture

Page
24

Technology, Research & Innovation

Insurance Claims


Application Features


Provides ability to gather and wirelessly transmit claims
information from the field to a central claims processing
system


Works with intermittent connections


Has the ability to transmit photographs and recorded voice
notes associated with a claim


Integrates with MSMSP offering, which includes mobile
access to email/PIM, enterprise data, the internet, and
much more


Uses replication capabilities of SQL CE


Uses Mobile Avanade Component Architecture to manage
offline transactions

Business Application Example

Page
25

Mobile Employee Portal for 3G/FOMA environment

Log In

i

User Verification


Access to Email (LN)

i

Access to Mail,
Calendar and Task
Features



Employee contact
information

i

Can also select to find
mobile phone number
and/or photo

Remote confirmation of
Office space reservation


Office space reservation

i


Multimedia
Feature

With FOMA, access to
video messages from
Corporate

Access to useful
iMode and Internet
sites


Internet Access

i

Retrieval of
Information from KX.
Search results sent to
LN email.


Data Retrieval

i

Information available on
interface can be
customized


ARTES Information
access

i

Please input into the
following item.

NAME

Employee No

CLASS

GMU

LMU

TEL

OK

Yota Kimura

763200117

Analyst

0763

0Q1

090
-
1234
-
5678

Function Menu

Selection of desired
function. Menu options
can be customized
according to User’s
most often used
applications

i















i

Mobile employee portal solution that
utilizes DoCoMo's 3G FOMA

Business Application Example

Page
26

What is 3G?

3G Corporate Application Examples

Why migrate to 3G?

3G Technologies

3G Consumer Application Examples

Page
27


Enhanced Messaging Service (EMS)


Extension to SMS


Supported by other major mobile phone vendors except Nokia, who have their
own Smart Messaging concept for now


Attempt at standardization of ringing tones, icons, picture messaging (animated
or not) and other similar SMS
-
based content


Other additions compared to SMS


text formatting to text messages (bold, italic,underline...)


standard pictograms (smiley/sad face etc)


add sound bytes to text messages


Non
-
EMS phones only get the plain text portion of the message


Enables extension of popular ringtone/icon business into non
-
Nokia phones in a
standard way







Siemens C45

Consumer Application Example

Page
28


Multimedia Messaging Service (MMS)


Next step from EMS/Smart Messaging


One standard supported by all major mobile phone vendors


Supports transmission and storage of messages containing formatted text,
graphics, photographic images (GIF, JPEG), video clips (MPEG4), audio clips
(MP3, MIDI)


Includes the concept of a ”photo service”, i.e. an online storage of MMS
messages. Messages can be accessed over the internet from a PC or MMS
-
terminal. Also needed to allow non
-
MMS users see MMS messages sent to them.


MMS
-
terminals are likely to have built
-
in or accessory digital cameras for capturing
and sending photos/video


Non
-
MMS terminals may receive a notification (by SMS or WAP push) containing
information about how to access received MMS messages online using other
means (e.g. PC)


Enables more messaging revenue generation from more complex media types

Ericsson T68

Consumer Application Example

Page
29


Instant messaging


already hugely popular in the internet


200+ million users world
-
wide


imagine the wireless user potential...


now being standardized for the mobile internet


Wireless Village,
www.wireless
-
village.org


Nokia, Motorola, Ericsson


The specifications

wi
ll be used for exchanging messages and presence
information between mobile devices, mobile services and Internet
-
based instant messaging services, all fully interoperable and leveraging
existing web technologies.


Started in April 2001, specifications targeted for end of 2001


In the mean time, many non
-
interoperable mobile chat and instant
messaging systems exist


PocketPC 2002 already includes MSN Messenger

Consumer Application Example