Faculty of Management Bachelor of Business Administration (BBA)-(ISM) (Honors) (Under Choice Based Credit System) Semester-VI (Effective From June-2010-11) New

navybeansvietnameseNetworking and Communications

Oct 24, 2013 (3 years and 10 months ago)

92 views

Faculty of Management

Bachelor of Business Administration (BBA)
-
(ISM) (Honors)

(Under Choice Based Credit System)

Semester
-
VI

(Effective From June
-
201
0
-
11
) New



Sr.
No

Course

Code

Course Title

Credits

Internal
%

Ext
ernal


%

Total

1

Foundation
Courses


Cor
porate Ethical
Practices

3

40

60

100

1

Core Courses


Data Communication &
Computer Network
-
II

3

40

60

100

2


Web
Programming
-
II

3

40

60

100

3


E
-
Commerce
-
II

3

40

60

100

4


Practical
-
II

3

40

60

100

1

Electives (Any
Two)


Marketing Management
II

3

40

60

100

2


Security Analysis

3

40

60

100

3


Strategic Management

3

40

60

100

4


E
-
Business Managerial
Application

3

40

60

100

1

Extension and
Social
Orientation
Courses


Business

Environment

3

40

60

100


SARDAR PATEL UNIVERSITY

VALLABH VIDHYA NAGA
R

BBA
-
(ISM) PROGRAM

SEMESTER

VI

CORPORATE ETHICAL PRACTICES

Effect from June
-
2011
-
12

Credit: 03

Marks: 100

_____________________________________________________________________


Unit :1

Business ethics








25%


Introduction


Meaning and

definition


Nee
d for business ethics


Principles of business ethics


Factors affecting business ethics


Unit
:
2 Corporate social Responsibility






25%



Concept of SRB(
Introduction, meaning
, Importance)


SRB
towards stakeholders


Arguments for CSR


Arguments against CS
R


Operations of CSR in India

Unit
:
3 Corporate Governance







25%



Concept of CG (Meaning
, Definition and

Importance)


Clause 49 of listing Agreement


Factors affecting CG



Unit
:
4

Social Accounting and Reporting






25%



Meaning and objectives of s
ocial Accounting


Dimensions of social accounting (Micro and Macro)


Reporting on Social Cost benefit information


Social Accounting in India


Reference :

Principles of Management by T Ramaswamy, Himalaya Publishing house

Principles and Practices of Mana
gement by

L.M Prasad, Sultan Chand and
sons

Financial Management by M.
Y.Khan and P.K.Jain,Tata McGraw
-
Hill

Management Accounting by Kulshrestha N.K, Tata McGraw
-
Hill Publishing House

Management Accounting and Financial control by, Dr S.N.Maheswary, Sultan
Chand and
Sons

Evaluation Scheme:
Internal

(Theory):40 Marks
External

(Theory) : 60 Marks

SARDAR PATEL UNIVERSITY

VALLABH VIDHYA NAGAR

BBA
-
(ISM) PROGRAM

SEMESTER

VI

DATA COMMUNICATION AND COMPUTER NETWORK
-
II


Code:

Effect from June
-
2011
-
12

Credit:03

Marks:100


UNIT: 1 Fundamental and Connecting LANS:





25%


Ethernet: Layers

MAC Layer, Physical Layer
-
10 Mbps Implementation

Token Ring:

MAC Layer, Physical Layer
-
Ring Management


UNIT: 2

Wireless

and ATM LANS






25%


Networks

Definition of LAN
-

OSI

Model

ATM LANs
-
Architecture
-
LANE
-
LANE Operation
-
Frame Format

Wireless LANs
-
Wireless Transmission

ISM Frequency Band
-
Architecture


UNIT: 3 TCP/IP and IP Addressing





25%


Overview of TCP/IP
-
Network Layer
-
other protocol

IP Addressing Scheme
-
Class A, B, C
, D, E Addressing
-
Subnetting
-
custom subnetting
-
supernetting


UNIT: 4 Transport Layer Protocol and IPV6




25%


Transport layer

DHCP
-
Next Generation: IPV6 and ICMV6

Other protocol: TELNET
-
HTTP
-
SMTP

Data Encryption Terms: Data Encryption, Decryption, Ciph
er text, plaintext, Authentication



Reference:

Local Area Network
-
Behrouz A Forouzan,Tata McGraw
-
Hill Edition

Data communication and Networking
-

Behrouz A Forouzan,Tata McGraw
-
Hill Edition


Evaluation Scheme:
Internal

(Theory):40 Marks
External

(Theor
y) : 60 Marks












SARDAR PATEL UNIVERSITY

VALLABH VIDHYA NAGAR

BBA
-
(ISM) PROGRAM

SEMESTER

V
I

Web Programming
-
II

Effect from June
-
2011
-
12


Marks


100

Credit


3

______________________________________________
_____________________________

Unit 1: Get
ting Started With ASP







[25%]



Static And Dynamic Web Pages



Client Side And Server Side Scripting



Installing IIS



Working Of Web Server



Basic ASP Techniques And Forms

Unit 2: Basics Of ASP








[25%]



Variables


Data Type


Data Type Conversion
-

Acces
sing Data Type



Constant


Operators



String Function


Math Function


Date And Time Function


Check Function



Conditional Statement


Looping Statement


Jumping Statement

Unit 3: Programming With Object







[25%]



Object, Properties, Events, Methods



AS
P Object Model



Request Object


collection, Properties, Methods



Response Object



Application And Session Object



Cookies

Unit 4: Connecting To Database







[25%]



Introduction To Database



ODBC



OLE
-
DB (Data Provider, Data Consumer)



ADO Object Model



Connec
tion Object



Recordset Object



Manipulating Data


Reference Book:

1)

Begnining with active server Pages 3.0Wrox Press

2)

Professional Active server Pages 3.0
By wrox Press


3)
"ASP 3.0 Programmer’s Reference"

by Anderson, Denault, Francis, et al


2
000 WROX Press

Ev
a
luation Scheme
:

Internal

(Theory
) = 40 Marks

External

(Theory
) = 60 Marks

SARDAR PATEL UNIVERSITY

VALLABH VIDHYA NAGAR

BBA
-
(ISM) PROGRAM

SEMESTER

VI

Electronic Commerce
-
II

Effect from June
-
2011

Credit:03

Marks:100

______________________
__________________________________________
__

Unit
-
1 : E
-
Commerce Marketing & Retailing





[25%]

Basic Marketing Concept, Internet Marketing Technology, Business Models of Electronic
Marketing, Electronic Marketing in B2B, Direct Marketing, Online Custome
r Service,
Electronic Intermediaries, Procedure for Internet Shopping, Aiding Comparison Shopping, The
Impact of EC on Traditional Retailing Systems.

Unit
-
2 : Advertisement in Electronic Commerce





[25%]

Web Advertisement, Internet Advertising Terminolog
y, Why Internet Advertisement, The
Internet Versus Traditional Methods, Types of Internet Advertisement, Advertisement
Methods: Banners, Splash Screen, Spot Leasing, URL, E
-
Mail, Chat Rooms, Other Forms.

Unit
-
3 :Electronic Commerce for Service Industries





[25%]


Employment Placement and The job Market: The Internet job market, Advantage of the
Electronic job market, The Limitations of the Electronic job markets

Trading Stocks Online: Online Stock Trading, Initial public Offerings (IPOs) and the Intern
et,
Related Markets. Cyber banking and Personal Finance: Implementation Issues in Banking and
online Trading, Billing Online.

Unit
-
4 :Intranet and Extranet








[25%]

Architecture of the Internet, Intranet and Extranet, The internet, The extranet, Applic
ation of
Internets, Generic functions of internet, Intranet application areas, The Application of
Extranets, Benefits of Extranet.

Reference Books:

1.
Electronic Co
mmerce A Managerial Perspective;
Efraim Turban ,Jae Lee, David King,
H.Michael Chung.

2.

Elec
tronic Commerc
e 2004 A Managerial Perspective;
Efraim Turban ,Jae Lee, David King,
Dennis Viehland.


Evaluation Scheme:
Internal

(Theory) = 40 Marks
External

(Theory) = 60 Marks


SARDAR PATEL UNIVERSITY

VALLABH VIDHYA NAGAR

BBA
-
(ISM) PROGRAM

SEMESTER

VI

P
RACTICAL BASED ON WEB PROGRAMMING 2

Code:

Effect from June
-
2011
-
12

Practical: 100%

Credit: 3

____________________________________________________________________

Practical List



Practical Based on String/Math/Date & Time/Check Function



Practical Based on G
et And Post Data on Form



Practical Based on Conditional Statement And Looping



Practical Based on Function And Procedure



Practical Based on Request , Response Object With all its Collection, Properties


And Methods



Practical Based on Creating Datab
ase And Table in Access.



Practical Based on Connectivity With Access Database



Fetching Data From Database



Adding/Updating/Deleting Records /Searching Records from Database




NOTE

: This Practical list are for reference for more detailing you can refer re
ference books And
online tutorials.



Evaluation Scheme


Internal

(Practical) = 40 Marks

External

(Practical) = 60 Marks



SARDAR PATEL UNIVERSITY

VALLABH VIDHYA NAGAR

BBA
-
(ISM) PROGRAM

SEMESTER

VI





MARKETING MANAGEMENT
-

2

Effect from June
-
2011
-
12

Credit: 03

Marks: 100

___________________________________________
_________________________

Unit 1: Indian marketing environment





25%




Economic environment



Political and legal environment



Technological environment



Socio cultural en
vironment



Demographic environment



Issues and challenges in marketing in India


Unit 2: Rural marketing







25%




Introduction



Importance of rural markets



Information Technology reaches rural India



Facts of Rural markets



Myths about Rural markets



Brand conscious Customer


Unit 3: Marketing Research






25%




Types of Research design



Sampling Techniques



Data analysis and interpretation (Chi
-
square and


One Way ANOVA
,

theory and examples)


Steps of Research report


Unit 4: Green Marketing







25%




Introduction



Importance of green marketing in India



Product system life cycle


Green marketing mix and strategy


References:

Marketing management A south asian perspe
ctive by Philip kotler, Abraham koshy and
mithileshwar Jha. Pearson education

Marketing management by S.A.Sherlekar, himalaya Publishing house

Marketing Management by Rajan Saxena, Tata McGraw hill publication

Marketing research by G.C.Beri, Tata McGraw
-
hi
ll publication


Evaluation Scheme:
Internal

(Theory):40 Marks
External

(Theory) : 60 Marks

SARDAR PATEL UNIVERSITY

VALLABH VIDYANAGAR

BBA (ISM) PROGRAM

SEMESTER
-
VI

SUBJECT


SECURITY ANALYSIS

Credit: 3










Marks: 100


Unit
-
1: Investmen
t Environment






25%



Conceptual Understanding of Investment, Speculation and Gambling



Stock Exchanges


Meaning, Functions, Working, Deficiencies/Defects



BSE, NSE and OTCEI



Trading Mechanism in Stock Exchanges

Unit


2: Security Analysis (Theory Only)





25%



Meaning of Security Analysis



Approaches to Security Analysis:

o

Fundamental Analysis (EIC Framework)

o

Technical Analysis
-

Meaning, Assumptions, Dow’s Theory

o

Conceptual Understanding of Bullish and Bearish Market

o

Efficient Market Hypothesis (excluding te
st of efficiency)

Unit


3: Valuation of Securities (Theory and Examples)


25%



Concept of Value



Valuation of Equity Shares



Valuation of Preference Shares



Valuation of Debentures and Bonds



Yield to Maturity

Unit


4: Portfolio Management






25%



Risk and R
eturn (Theory and examples on individual and portfolio of two
securities only)



Meaning of Portfolio Management



Portfolio Management Process



Modern Portfolio Theory/Markowitz Theory (Theory)



Diversification of Risk (Theory)



Capital Asset Pricing Model (Th
eory and Examples)



Arbitrage Pricing Theory (Theory)

Reference Books:

1.

Investment Management


V. K. Bhalla

2.

Financial Markets and Services


Gordon and Natrajan

3.

Investment Analysis and Portfolio Management


Prasanna Chandra

4.

Security Analysis and Portfolio
Management
-

V.A.Avdhani

5.

Financial Management


I. M. Pandey

6.

Investment Management


Preeti Singh

7.

Investment Analysis and Portfolio Management
-

Madhumati and
Rangrajan

Evaluation Scheme:
Internal:

(Theory) = 40 Marks
External
:(Theory) = 60 Marks





SARDAR
PATEL UNIVERSITY

VALLABH VIDHYA NAGAR

BBA
-
(ISM) PROGRAM

SEMESTER

VI

STRATEGIC MANAGEMENT


Effect from June
-
2011
-
12

Credit:03

Marks:100

________________________________________________________________
_____

Unit
-
1: Introduction







[25%]



Concept of strate
gy and strategic management



Process of strategic management



Levels of strategy



Benefits of strategic management


Unit
-
2
: Strategic Intent







[25%]



Meaning and process of strategic intent



Vision
-

how vision is created?, features, benefits, shortcomings
of vision



Mission
-

components, elements, features, benefits



Objectives
-

characteristics, types, approaches


Unit
-
3: Internal and External Analysis




[25%]



Concept



Categories of business environment



Process of environmental analysis



SWOT analysis



Limitatio
ns of SWOT analysis


Unit
-
4: Corporate level Strategy





[25%]



Nature of corporate level strategy



Growth strategy



Diversification strategy



Stability strategy



Corporate restructuring


References:

1.

Management policy and strategic management (concepts, skills

and practices), by
R.M.Shrivastava, Himalaya publication

2.

Strategic management by G.Sudarsana reddy, Himalaya publication



Evaluation Scheme:
Internal

(Theory):40 Marks
External

(Theory) : 60 Marks

SARDAR PATEL UNIVERSITY

VALLABH VIDHYA NAGAR

BBA
-
(I
SM) PROGRAM

SEMESTER


VI

SUBJECT CODE:

E
-
Business: Managerial Application

Effect from June
-
2011
-
12

Marks: 100

Credit: 03


Uni
t
-
1 Overview of E
-
Business






25%



Introduction of E
-
Business



Meaning and Importance of E
-
Business



E
-
Commerce Framework



Diffe
rence between E
-
Business and Traditional Business



E
-
Business as a Strategy



Benefits and Barriers in E
-
Business



Business Models for E
-
Commerce


Unit
-
2

Marketing in E
-
commerce Environment




25%



Internet Marketing and its Types



Techniques



Factor for Succ
essful E
-
tailing



B2B on

line Marketing



Effective Web Presence

Unit
-
3
CRM, SCM and E
-
Payments





25%



Meaning



Scope and Benefits



CRM Applications



Meaning of SCM



Scope & Benefits



E
-
Payments and its Types



Security Issues in E
-
Payments

Unit
-
4

E
-
commerce
Applications






25%



Strategy Formulation and Implementation



E
-
Governance



Tourism and Travels



Auctions



Data Mining and Data Warehousing.




Reference Book:

1.

Electronic Commerce : A Managerial Perspective: By Turban

2.

Electronic Commerce : A Manager Guide : By
Ravi Kalakota

3.

Electronic Commerce : By Laudon and Traver


Evaluation Scheme:

Internal

(Theory) = 40 Marks
External

(Theory) = 60 Marks


SARDAR PATEL UNIVERSITY

VALLABH VIDHYA NAGAR

BBA
-
(ISM) PROGRAM

SEMESTER

VI

Business Environment

Effect from June
-
2011
-
12

Credit: 03

Marks: 100

________________________________________________________________________


Unit 1 Business Environment: an overview



(25%)


Meaning of Business environment, types of business environment, components of
business environment and thei
r interaction, Environmental Scanning


meaning, approaches,
sources of information, SWOT analysis


Unit 2 Demographic Environment





(25%)


Compositional characteristics of Indian population, population and economic
development, Population Policy of Indi
a, Population projections and their significance for
business


Unit 3 Social
-
cultural and Technological Environment


(25%)


Social
-
cultural fabric and lifestyles: customs, traditions, taboos, tastes, preferences
and their impact on business, Corporate Soci
al Responsibility, Social Auditing


Technological development and social


cultural change, technology transfer:
meaning, modes


Unit 4 Economic Environment





(25%)


National Income, Saving and Investment trends, Foreign trade: main trends in imports
and

exports, Direction of trade, Current five year plan, Privatization and EXIT policy.


References:

Charunilam F.:
-

Business Environment

Aswathappa K.:
-

Essential of Business Environment

Agrawal A.N.:
-
Indian Economy

Datta and Sunduram:
-

Indian Economy





Ev
aluation Scheme:
Internal

(Theory):40 Marks
External

(Theory) : 60 Marks