Food Biotechnology: A Study of U.S. Consumer Trends 2007

mutebabiesBiotechnology

Dec 6, 2012 (4 years and 11 months ago)

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Consumer Opinions
of Food
Biotechnology

David Schmidt

President & CEO

International Food Information Council

International Food Information Council (IFIC)

Mission:

To effectively communicate science
-
based
information on food safety and nutrition issues to health
professionals, journalists, educators and government officials.


Primarily supported by the broad
-
based food, beverage and
agricultural industries.

IFIC & IFIC Foundation Partners


American Academy of Allergy, Asthma
and Immunology


American Academy of Family Physicians
Foundation


American Academy of Pediatrics


American Association of Diabetes
Educators


American College of Sports Medicine


The American Dietetic Association


Association of Women's Health,
Obstetric, and Neonatal Nurses


Centers for Disease Control and
Prevention


Consumer Federation of America


The Food Allergy and Anaphylaxis
Network


Food Marketing Institute


Harvard School of Public Health



Institute of Food Technologists


Inter
-
American Institute for Cooperation
on Agriculture



International Consultative Group on Food
Irradiation


National Association of Pediatric Nurse
Associates and Practitioners


National Center for Food Protection &
Defense


National Institutes of Health


National Policy and Resource Center on
Nutrition and Aging, Florida Int

l
University


President

s Council on Physical Fitness
and Sports


School Nutrition Association


Scripps Clinic and Research Foundation


U.S. Agency for International
Development


U.S. Department of Agriculture


U.S. Department of State


U.S. Environmental Protection Agency


U.S. Food and Drug Administration


University of Illinois Functional Foods for
Health Program


IFIC Foundation Web Site


In English and Spanish

ific.org

and

ific.org/sp


IFIC Foundation’s
Food Insight


45,000 circulation


7% international


6,000 media


Also available electronically

Population:

U.S. adults (18+)

Methodology:

100% web

Data collection period:

July 11


July 27

Sample Size
(error):

n=1,000 (
+
3.1 pp)


Weighting:

Data weighted on age
and education to be
nationally representative

Food Biotechnology: A Study of U.S. Consumer
Trends, 2007


Survey conducted by

www.cogentresearch.com

Q11.

How confident are you about the safety of the US food supply? Would you say…?

Food Safety Concerns: Confidence in U.S.
Food Supply

Very confident

Not at all confident

Somewhat confident

Not very confident

2007

2006

51%
54%
21%
9%
9%
15%
2%
Confident

Not confident

Food Safety Concerns

Percent concerned with each food safety issue:

2006

2007

Change

Disease/contamination

36%

38%


+2%

Handling/preparation

35%

26%


-
9%

Food sources

6%

20%


+14%

Preservatives/Chemicals

15%

9%


-
6%

Agricultural production

12%

8%


-
4%

Health/nutrition

6%

8%


+2%

Biotech

3%

6%


+3%

Packaging/labeling

15%

5%


-
10%

Processed foods

2%

1%


-
1%

Other

4%

4%


---

50%
33%
28%
12%
16%
2%
1%
0%
11%
54%
38%
21%
15%
14%
4%
2%
2%
11%
0%
0%
Sugar/carbs
Fats/oils/cholesterol
Animal products
Salt/sodium
Snack foods/fast
foods/soda
Artificial/additives
Spices
Processed/refined foods
Biotech
Other
2006
2007
Q8.

[IF AVOIDED FOODS] What foods or ingredients have you avoided? [OPEN END]

Foods Avoided: Type of Food Avoided

Very favorable

Not at all favorable

Somewhat favorable

Not very favorable

22%
25%
10%
8%
13%
13%
5%
4%
2007

2006

Favorable

Not favorable

Q14.

What is your overall impression of using biotechnology with plants that produce food
products? Would you say…?

Food Biotechnology: Overall Impression

(Among those who said "yes“)

Benefits of Biotechnology in Next 5
Years:


Nutrition/health benefits

42%

Improved quality/taste/variety

21%

Price/economic benefits

20%

Improved crops/agricultural


production


18%

Safer foods

15%

Reduced pesticides/chemicals

7%

Medical advances

1%

Other

4%

Don't know

6%

Nothing

1%


Food Biotechnology: Perception of Benefits

Q17.

Do you feel that biotechnology will provide benefits for you or your family within the next five
years?

Q18.

What benefits do you expect? [OPEN END]

DK, 54%
Yes, 33%
No, 13%
2007

Very favorable

Not at all favorable

Somewhat favorable

Not very favorable

Plant
-
made Pharmaceuticals: Overall
Impressions

Q28.

What is your overall impression of using biotechnology to produce medicines from food crops
such as corn and rice? Would you say...?

25%
32%
17%
13%
4%
3%
3%
2%
2007

2006

Favorable

Not favorable

Very favorable

Not at all favorable

Somewhat favorable

Not very favorable

Q14.

What is your overall impression of using biotechnology with plants that produce food products? Would you say…?

Q31.

What is your overall impression of using animal biotechnology with animals that produce food products such as meat,
milk, and eggs? Would you say…?



Food Biotechnology: Plant vs. Animal Biotech
Favorability

22%
25%
13%
18%
10%
8%
6%
6%
13%
13%
12%
14%
9%
12%
5%
4%
2007

2006

Favorable

Not favorable

2007

2006

Overall Impression of

Animal

Biotechnology

Overall Impression of

Plant

Biotechnology


Q33.

Animal biotechnology can improve the quality and safety of food (for example, through
improved animal health or improved nutritional quality of the food produced).


Please tell
me whether the information has a positive effect on your impression, a negative effect, or no
effect at all.



Animal Biotechnology: Quality and Safety
Impact on Impressions

58%
60%
59%
66%
14%
13%
15%
12%
23%
23%
25%
22%
2004

2006

2005

2007

Negative

Positive

Neutral

’05, ‘04

44%
44%
49%
56%
18%
19%
13%
14%
33%
33%
37%
30%
Negative

Positive

Neutral

2004

2006

2005

2007

Q34.

Animal biotechnology can reduce the environmental impact of animal waste


Please tell me
whether the information has a positive effect on your impression, a negative effect, or no
effect at all.



Animal Biotechnology: Environmental Impact
on Impressions

’06, ’05,

‘04

Very favorable

Not at all favorable

Somewhat favorable

Not very favorable

Animal Biotechnology: Impressions of Animal
Genomics


Q35.

Genomics. Genomics is a form of animal biotechnology that uses knowledge about [NEW: the genetic
makeup of animals to aid in conventional breeding and selection; OLD: genetics to improve overall
animal care and nutrition]. Would you say your overall impression of animal genomics is…



21%
27%
16%
13%
15%
14%
9%
8%
2007

2006

Favorable

Not favorable

Q36.

Genetic engineering. Genetic engineering is a form of animal biotechnology that allows us to move
beneficial traits from one animal to another in a precise way. Would you say your overall impression
of genetic engineering is…?

Animal Biotechnology: Impressions of Genetic
Engineering

Very favorable

Not at all favorable

Somewhat favorable

Not very favorable

22%
25%
22%
25%
8%
8%
13%
10%
21%
22%
21%
19%
21%
19%
12%
11%
Favorable

Not favorable

2004

2006

2005

2007

Animal Biotechnology: FDA Approval Impact
on Purchase of Products from GE animals

Q39.

If the U.S. Food and Drug Administration (FDA) determined that meat, milk, and eggs from animals
enhanced through genetic engineering were safe, how likely would you be to buy them?

Not too likely

Not at all likely

Somewhat likely

Very likely

48%
41%
45%
47%
14%
15%
12%
14%
17%
19%
22%
25%
19%
23%
20%
14%
2007

2006

2005

Likely

Unlikely

2004

’05


Animal Biotechnology: Impressions of Cloning

Very favorable

Not at all favorable

Somewhat favorable

Not very favorable

Q37.

Cloning. Cloning is a form of animal biotechnology that retains desirable traits by producing [NEW:
an animal that is an identical twin; OLD: animals that are identical to the parent]. Would you say
your overall impression of animal cloning is…?

8%
6%
12%
10%
16%
3%
4%
5%
6%
6%
24%
25%
22%
23%
22%
40%
43%
36%
33%
28%
Favorable

Not favorable

2004

"biologically

identical"

2005

"identical"

2006

"identical"

2005

"biologically

identical"



2007

"identical"

’06,’05,‘04

29%
29%
33%
36%
7%
7%
9%
10%
25%
26%
28%
28%
35%
35%
30%
25%
Likely

Unlikely

2007

2006

2005

2004

’05, ‘04

Animal Biotechnology: FDA Approval Impact
on Purchase of Products from Cloned Animals

Q40.

And if the U.S. Food and Drug Administration (FDA) determined that meat, milk, and eggs from
cloned animals were safe, how likely would you be to buy them?

Not too likely

Not at all likely

Somewhat likely

Very likely

Very favorable

Not at all favorable

Somewhat favorable

Not very favorable

Animal Biotechnology: Impressions of Using
Cloned Animals for Breeding

Q38.

In some cases, animals that have been produced through cloning are only used for breeding. Would
you say your impression of this form of animal biotechnology is…



13%
18%
5%
7%
20%
18%
22%
28%
2007

2006

Favorable

Not favorable

Animal Biotechnology: FDA Approval Impact
on Purchase of Products from Offspring of
Cloned Animals

Not too likely

Not at all likely

Somewhat likely

Very likely

Q41.

And if the U.S. Food and Drug Administration (FDA) determined that meat, milk, and eggs [NEW:
from the offspring of cloned animals were safe; OLD: were safe from conventionally bred animals
whose parents were clones, but who are not clones themselves], how likely would you be to buy
them? Would you say...?

32%
38%
9%
11%
26%
29%
25%
30%
2007

[NEW]

Likely

Unlikely

2006

[NEW]

’06

Yes

No

Food Labeling: Satisfaction with Current
Labels

Q9.

Can you think of any information that is not currently included on food labels that you would like
to see on food labels?


Q10.

[IF YES] What types of information would that be? [OPEN END]


*Those who said "Nothing" or "Don’t know" to Q10 were recoded as "No" answers in Q9.



17%
20%
20%
18%
16%
84%
82%
79%
78%
80%
’05, ‘04

2004

2005

2006

2007

2003

Q23.

The U.S. Food and Drug Administration (FDA) requires special labeling when a food is produced
under certain conditions: when biotechnology's use introduces an allergen or when it
substantially changes the food's nutritional content, like vitamins or fat, or its composition.
Otherwise special labeling is not required. Would you say that you...this policy of FDA?

Food Biotechnology: Position on FDA Labeling
Requirements

Strongly support

Strongly oppose

Somewhat support

Somewhat oppose

26%
25%
22%
24%
27%
42%
34%
39%
39%
34%
5%
11%
12%
4%
2%
4%
2%
8%
8%
6%
Support

Oppose

2004

2005

2006

2007

2003

Sustainability: Definition and Awareness

Q42.

[NEW QUESTION] What does the word ‘sustainability” mean to you? [OPEN END]



11%
17%
70%
2%
A lot
Some
A little
Nothing
Q43.

[NEW QUESTION] How much have you read or heard about the concept of sustainable food
production?

2007

Sustainable Food Production Awareness

Not very important

Not at all important

Somewhat important

Very important

Q44.

[NEW QUESTION]

How important is it to you that the food products you purchase come from a food
producer that is enrolled in a scientifically validated sustainability program?
By sustainability, we
mean to operate in a manner which does not jeopardize the availability of resources for future
generations.

Sustainability: Importance of Food Producer
Program Enrollment

37%
26%
4%
5%
Important

Not important

2007

Q45.

[NEW QUESTION]

Please rank the following five factors related to growing crops in the a sustainable
way in order of importance to you. 1=Most important, 5=Least important

Sustainability: Importance of Crop Growing
Factors

34%
31%
16%
11%
7%
25%
24%
22%
16%
14%
Selected first
Selected second
Producing plants that require less fresh
water for growth, thereby conserving
the world’s fresh water supply.

Increasing the production of food staples
in the world, thereby reducing world
hunger.

Reducing the amount of pesticides
needed to produce food
.

Creating high
-
yield crops so valuable
land like rain forests is NOT needed as
growing space for increased food
production.

Using no
-
till farming methods,
thereby reducing green house gas
emissions.

2007

Percent that selected factor first
or second

Summary of Findings



Consumer confidence in the safety of the US Food Supply
remains high, however, the percent who are “very” confident
has eroded over the past year.



Awareness of animal biotechnology remains stable in 2007,
but impressions, reactions to benefits, and purchase intent
have all improved.



Although most Americans have not heard about “sustainable
food production,” the concept (once explained) is one that
resonates with most consumers.





For more information

David Schmidt

International Food Information
Council

schmidt@ific.org