WordPress Chapter 12: Attracting a Crowd

moonlightmidgeInternet and Web Development

Nov 18, 2013 (3 years and 9 months ago)

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WordPress
Chapter

12:

Attracting

a
Crowd

BTM 395: Internet
Programming


WordPress: The Missing Manual

by Matthew
MacDonald. 1
st

edition (2012) published by O’Reilly
Media. ISBN
-
13: 978
-
1449309848

Encouraging your readers to
share


Sharing buttons (e
-
mail, Facebook, Twitter,
etc.) make it easier for visitors to share your
pages


If
you have a Facebook page (not to be
confused with a Facebook profile), you can
add a
Facebook
Like widget to your site


You can use a plugin to let users rate or
“like”
individual
posts


Informing
readers and potential
readers about site
updates


You can let people who leave comments subscribe to
follow
-
up comments for that post


You can let people who leave comments subscribe to
any new updates on the site


Plugins are available to let visitors receive notifications
for any new posts


You
can connect your Facebook, Twitter, LinkedIn and
other social media accounts to automatically create a
message whenever you publish a new post


With
a plugin, you can display your live Twitter feed in a
sidebar


Set up news feeds


RSS is an informal web standard for automatically
announcing new posts on a website


WordPress automatically supports feeds for:


The entire site: http://mydomain.ca/feed


A specific category:
http
://mydomain.ca/category/category
-
name/feed


A specific tag:
http
://mydomain.ca/tag/tag
-
name/feed


A specific author:
http
://mydomain.ca/author/author
-
user
-
name/feed


All comments on a post:
http
://mydomain.ca/full
-
post
-
url/feed


Feeds are on by default. You need to install a plugin to
disable them.


Search engine optimization (SEO
)


SEO is all about increasing your
findability

when
people search for related topics on the Web


PageRank: Google's 1
-
10 ranking score (10 is
best)


Lots of online PageRank checkers exist (e.g.
http://
www.prchecker.info
)


SEO is a major science in web
development

it
is very involved


Easiest WordPress option: Use a plugin that
takes care of many things for you


Site
statistics


Jetpack includes a basic but functional tool;
more advanced options exist


Four site stats most helpful for improving your
site:

1.
Which posts get the most views?

2.
Who are your top referrers?

3.
Which search engine keywords lead to your site?

4.
Who leaves the most comments?