Word of Mouth Strategies Social Media Digital Marketing Strategies

moonlightmidgeInternet and Web Development

Nov 18, 2013 (3 years and 11 months ago)

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Word of Mouth Strategies

Social Media

Digital Marketing Strategies

MARKETING STRATEGIES

WORD
-
OF
-
MOUTH STRATEGIES


Spreading the word about a product from person to person
through various media use

BUZZ MARKETING STRATEGY


Promotion designed to look as though it is coming from an
unbiased stranger or a friend, instead from a corporation

VIRAL MARKETING STRATEGY


Promotional message that is set up so that recipients of the
message pass it on to others

PRODUCT PLACEMENT STRATEGY


Placing the product in movies and TV shows.

DIRECT MARKETING STRATEGY


Selling directly to the prospect. Common forms are
telemarketing, catalogs and email.


Have a customer database

EMAIL MARKETING STRATEGIES


Helps you keep customers coming back by using attractive,
professional looking email communication to stay in regular
touch with them and build strong customer relationships.

MOBILE ADVERTISING STRATEGIES


Most powerful way to connect with consumers using the
most personal device they own


their phone.


Reach a global audience


Connect with consumers using their phone


Extend brand awareness

SEARCH ENGINE OPTIMIZATION
STRATEGIES


Keywords to have
your company
come up first
when a person
searches for a
product you sell.

ONLINE ADVERTISING


Promoting a product on the computer

USE OF SOCIAL MEDIA

COOPERATE BLOGGING


Keeping people updated on what’s going on in your company


Promote good things


create goodwill

RSS FEEDS


Really Simple Syndications


New way to find out what’s new on your favorite websites


Companies goal is to have all customers add them to their
RSS feed.

PODCASTS


Broadcast +
Ipod


Series of digital media files that are released and then can be
downloaded

ADVERGAMING


Games on websites for target market to play


SOCIAL BOOKMARKING and TAGGING


Favorite websites


Share with others


Way to network with
others


Tagging a website and
saving it for later


Tag


keyword used to
describe an article or
website