VCT320x - Rhiannon Graphics

moonlightmidgeInternet and Web Development

Nov 18, 2013 (3 years and 9 months ago)

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PODCASTS • WIKI’S • BLOGS


VCT 320 Team A


Tom
Milburn


Robert Williams

PODCASTS

Advantages



Simple to use


Subscribers can choose when and
how they tune in.

Disadvantages



Cost


Time spent writing scripts

Podvert

Advertising

sales

could

be

used

to

offset

expenses
.

WIKI’S

Advantages



Easy to use and learn.


Easy to update and edit.


Disadvantages



Susceptible to spam and
vandalism


Requires additional software to
maintain on an in
-
house server.

Wiki

services

can

be

free

in

many

cases,

but

still

require

a

good

deal

of

knowledge

and

also

come

with

risks

of

information

loss
.

BLOGS

Advantages



Simple to use and maintain.


Cost relatively nothing.


Used to gain advertising revenue.

Disadvantages



Potential for negative impact

Should not contain any religious, political or
personal views.


Time Consuming

Offset by sharing blog responsibilities by all
staff members.



In

today’s

marketing

environment,

a

company

that

maintains

a

blog

holds

an

advantage

over

the

non
-
blogging

competition,

all

this

with

no

additional

cost
.

COST COMPARISONS

$0.00
$500.00
$1,000.00
$1,500.00
$2,000.00
$2,500.00
$3,000.00
$3,500.00
Overall Cost
Podcasts - $400-3,500
Wiki's - $0-$600
Blogs - $0
The

addition

of

advertising

to

the

company’s

web

tool
-
set

could

become

a

viable

source

of

income
.

USER EXPERIENCE

Podcasts


Subscribers use podcasts to gain insight on specifically focused

program content. Each podcast needs to fulfill a need, whether it

is an increase in basic knowledge or how
-
to steps in using a new

tool.

Wiki’s


Must be easy to use and navigate, with easy to read fonts and

interactive imagery to gain active participation.

Blogs


Smith Systems Consulting should integrate their business

philosophy
of high value and great service to the blog. Creating a

simple
design, readability, and pleasing aesthetics all combine

for
the best user experience possible.

SEO


Search Engine Optimization

Podcasts


High content and a professionally produced podcast will help

drive
a higher ranking on most search engines. One can

distinguish
a podcast by polishing it and appropriately

broadcasting
it.

Wiki’s


Must be informative and offer information about relevant IT

processes, products, or services
. Links offered in a wiki article

should lead to an area of Smith Systems Consulting website

which corresponds and gives support to the given information.

Blogs


It is important that the blog remain current and is continuously

updated with new quality content to maintain good site traffic.

BLOG RECCOMENDATIONS

-

Have each department head write a paragraph highlighting the
specific aspects of the department.


-

The blogs will be maintained on a monthly rotational basis by each
of the department heads.


-

Have links to the company Website, wiki page, podcast, and other
social networking sites.


-

Use hosted software initially (
WordPress

or Movable Type) and
considering switching to
self
-
hosted
after the company has an
understanding of what type of control is needed.

WIKI RECCOMENDATIONS

-

Have each department head write a paragraph highlighting the
specific aspects of the department.


-

Develop and implement a wiki page complete with links to the
company Website, blog, podcast, and other social networking sites.


-

Install wiki software
(
WordPress
) on
the company server or use a
wiki service. (
Socialtext
)

PODCAST RECCOMENDATIONS

-

Record an initial podcast covering all the services provided by the
company,
which also includes Smith Systems
mission statement.
(Software is available for free from Audacity®)


-

Develop a weekly podcast that will cover each of the services that
are provided by the company.


-

Enable comments and use the feedback to build better podcasts.


-

List
the podcast in one of the popular podcast directories.
(
www.apple.com
/
itunes
/podcasts
or
podcast.yahoo.com
)

REFERENCES

Chicago Business Director. (2011). Business Blogging


A Crash Course for Busy Executives.


Retrieved
from http://
chicago.smugnet.org
/chicago
-
business
-
blogs,2.html


Mashable.com

(Jul. 2007). The Wiki Toolbox: 30+ Wiki Tools and Resources.


Retrieved from http://
mashable.com
/2007/07/16/wiki
-
toolbox/


Microsoft
Office (2012) Images: Woman sitting at her desk while watching a video conference.


Retrieved from
http:/
/
office.microsoft.com
/en
-
us/images/
results.aspx?qu
=
video&ctt
=1#ai:MP900430768|mt:0
|


Wills, A. (2010). What are podcast?


Retrieved
from
ezinearticles.com
/?What
-
Are
-
Podcasts
?&id=3617296.



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