Symphony3 Search Engine Optimization October 2010

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Nov 18, 2013 (3 years and 8 months ago)

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Symphony3

Search Engine Optimization

October 2010


Symphony3© 2010 Ref: BNI Presentation

Who are we?


Symphony3 are a group of online business, IT and management consultants that
offer a wide spectrum of expert support to commercial and government
organizations.


Our services include
information and data analysis, digital marketing and online
business strategy, SEO, change management and IT planning.


Sohal Khatwani leads the online marketing initiative specifically focusing on key areas
such as search engine optimization and digital strategy development.


Sohal Khatwani has completed a Masters in International Business from the
University of Melbourne and is one of the only four externally qualified Bruce Clay*
certified search engine optimization analyst in Australia.

*
Bruce Clay is one of the world’s leading digital marketing firms. (
www.bruceclay.com
)






Symphony3© 2010 Ref: BNI Presentation

Agenda




What is SEO?


Why do SEO?


Why do Video SEO?



Clients


Client Results


Questions


Video SEO Packages







Symphony3© 2010 Ref: BNI Presentation

What is SEO?


Search Engine Optimization is the art and science of raising a web sites visibility
in search engines such as Google to increase targeted leads. SEO improves
‘natural’ or ‘organic’ rankings and PPC optimization improves paid listings.



Pay Per
Click


12.3 %

Video
SEO

SEO


74.3 %

Pay Per Click


12.2%

Symphony3© 2010 Ref: BNI Presentation

Why do SEO?


The biggest benefit of SEO is that it helps you to gain an online presence for your
business thereby leading to more visibility and more business.


Customer typically buys from a company which comes up top in the search list.


Getting the website in the top half of the page ensures that the site will generate
public awareness.


Gives highest ROI in the long run as compared to any other online marketing vehicles
(Source: Marketing Sherpa Report 2010).


Higher natural rankings builds trust among searchers.


80% of websites are found through search engines (Source: Forrester Research).


Research suggests that if your not in the top 5


15 for your search terms your
website is almost non
-

existent on the internet.







Symphony3© 2010 Ref: BNI Presentation

Why High Ranking Matter?

Positioning is important!!


1.
Above the red fold


100 %
viewed.

2.
Drops to 50%
-

20% below the
fold.

Positioning is important!!


1.
Appear on Page 1


More traffic =
More leads!

2.
Appear on Page 2


Less traffic =
Less leads!

Symphony3© 2010 Ref: BNI Presentation

What marketing your competitors are most likely to spend on?




SEO &
Video

Symphony3© 2010 Ref: BNI Presentation

Clients



Symphony 3 believes in ongoing relationships with its clients. Below is a list of some of our work
and clients.


Mindshop
(
www.mindshop.com
)
-

(Web Development)


Provides business leaders and advisors with tools, strategic methodology and networking.


Nifty


Lift
(
www.nifty
-
lift.com.au
)


(Web Development & Search Engine Optimization)


Leading elevated platform manufacturer based in Victoria.


Galbally & O’Bryan
(
http://www.galballyobryan.com.au/
)
-

(Web Development & SEO)


One of Victoria’s leading law firms.


Irish Australian Chamber of Commerce
(WIP)


(Web Development)


MyPackage (
www.mypackage.com.au
) & FindNew
(
www.findnew.com.au
)
-

(SEO)


Real estate property websites.









Symphony3© 2010 Ref: BNI Presentation

Keyword

Initial
Ranking

Current
Ranking

elevating work platforms

3

1

elevated work platform
manufacturer

4

1

ewp

22

15

elevated work platform

13

9

Rank 1

Client Results

www.nifty
-
lift.com.au


Symphony3© 2010 Ref: BNI Presentation

Rank 2

www.mypackage.com.au


Keyword

Initial
Ranking

Current
Ranking

house and land
packages

4

2

house and land
packages point cook

5

3

land for sale

9

5

house and land
packages officer

13

9

custom builders

25

4

Symphony3© 2010 Ref: BNI Presentation

Contact Details






For more information contact Symphony3 by email at
info@symphony3.com

or visit our
website at
www.symphony3.com





“Symphony3


Smart Thinking. Practical Outcomes.”









Symphony3© 2010 Ref: BNI Presentation