SEO - DIGITAL TRANSFORMATION

moonlightmidgeInternet and Web Development

Nov 18, 2013 (3 years and 10 months ago)

99 views

SEO

Search Engine Optimization

Other Stats


500+ million Google queries per day


20 petabytes of information per day processed by Google


Millions of new URLs every day

SEO

The search engines measures the human
interest and attention devoted to them as
revealed through the link structure.


90 PERCENT . . .

Only look at the first search page.

BYU, SEO, and the Church


Any one organization can have a maximum of two listings
in the first page search result.


.
edu

sites are usually ranked higher


The search engines view BYU as a separate entity from
the Church


BYU has a rich trove of information that isn’t optimized at
all for searching. For example . . .

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On November 30 in life of the Joseph Smith

s
peeches.byu.edu


748 references to the Prophet Joseph Smith


Many talks about Joseph Smith:


“Profile of a Prophet,” by Hugh B. Brown


“Lightning Out of Heaven: Joseph Smith and the Forging of the
Community,” by
Terryl

L. Givens


“A Choice Seer” by Neal A. Maxwell


“Joseph Smith and the Problem of Evil” by David L. Paulsen


“The Looseness of Zion: Joseph Smith and the Lighter View” by
Leonard J. Arrington


Many, many more


Why doesn’t a Google search for
“Joseph Smith” rank
speeches.byu.edu

on a first page?

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大学


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