SEO

moonlightmidgeInternet and Web Development

Nov 18, 2013 (3 years and 8 months ago)

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Search Engine Optimization


An Introduction


What is SEO?



Three Major Factors



Popularity



Link Building



Content



SEO and Social

What is SEO?

Search Engine Optimization is the practice of
increasing the visibility of a website through
natural, non
-
promoted or advertised means.


A holistic approach to the development of a
website from design, to content, to social
media, and beyond is required to truly take
advantage of SEO opportunities

Three Major Factors of SEO


Popularity of a site



Link Building



Content

Site Popularity


How many people have previously searched for (and clicked
on) your site vs. another website with similar content?



More unique visitors = higher priority in search results



Amount of control: Low


Further Resources:



Google Analytics
-

http://
www.google.com
/analytics/



Alexa

-

http://
www.alexa.com
/



Wildfire
-

http://
monitor.wildfireapp.com
/


Link Building

What’s linking to you? What are you linking to?



Embrace relevant and meaningful social media platforms



Build a community of fans and with other’s in your industry



Embrace blogging



Encourage others to link to you



Amount
of control:
Medium



Content


Add content to your site that is useful, descriptive, informative, and
relevant to what people are searching for.



Content should be useful (and keyword rich)



Site Design should be clean and as simple as possible from a code
-
base perspective



Your site should load quickly. (No big images or
laggy

script)

Content (Continued)


Amount of control: High (It’s your site after all)



<Title>: Untitled Document = Bad!!!


<Meta> Descriptions


Text: Keep it direct and to the point


Keyword rich content


Links: Keyword rich as well


<
img
>: Don’t get lazy


Video & Audio: Use Schema’s


Update content on your page over time! If your don’t,
your page rank will drop.

Content (Continued)

Source: HTML & CSS


Design and Build Websites Copyright John Wiley & Sons 2011

Further Resources:



Google
Webmaster Tools
-


www.google.com
/webmasters/tools
/



Google
Keyword Tool
-


https://
adwords.google.com
/o/
KeywordTool



Schema
-

Schema.org


Content (Continued)

Schema.org


<div
itemscope

itemtype

="http://
schema.org
/Movie"
>

<
h1
itemprop
="name"
>Avatar</h1>

<
span>Director:
<
span
itemprop
="director"
>

James
Cameron</span> (born August 16, 1954)</span>

<
span
itemprop
="genre"
>Science fiction</span
>


<a
href
="../movies/avatar
-
theatrical
-
trailer.html
"
itemprop
="trailer"
>Trailer</a>

<
/div>

Social SEO

Social media platforms provide a unique arena to post
content, drive traffic, and continue link building. If
social isn’t a part of your SEO strategy, it should be.

YOUR SITE

Facebook


Add keyword rich content (Mind blowing right?)


Links: Add additional keywords to link descriptions


Always link to you main page in
general posts

Facebook


Complete your About and Info Pages


Add links to your main site


Descriptions and links on ALL images

Twitter


Mix it up with text, image, and video tweets.



Again, be descriptive



#
UseHashTagsResponsibly

Instagram


Complete your profile



Add image descriptions



#
UseHashTagsResponsibly

Linkedin


Complete your personal account





Fill out your skills section



Add a keyword rich bio



Link to your other social platforms and websites



For brands, create a
Linkedin

Business page with
company info, contact resources, and links to employee
profiles.

Pinterest


Hash Tags



Alts Tags



Add descriptions


Additional Resources


Google SEO Intro Guide
-

PDF



Bing
Webmaster Guide



http
://
www.bing.com
/webmaster/help/



Search Engine Land
-

searchengineland.com