Scott Dunkel/Jenine Drew

moonlightmidgeInternet and Web Development

Nov 18, 2013 (3 years and 8 months ago)

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Scott Dunkel/Jenine Drew

SCORE 390


Purpose of a website


Components of a professional website


Thought process of what you should include
on your site


Importance of the home page


How to attract visitors to your site


Technical discussion on how YOU can build
your own site

The first place many folks look is the web for information on a business

If you don’t have a web presence… you don’t have a business!

$ $ $ $ $


50% of your time and energy should be spent
on sales related activities


Day to day responsibilities many times make it
challenging to devote enough time to sales and
marketing activities


A quality Website can help mitigate these
challenges





People buy from folks they trust



People buy from folks they like



People buy from folks they respect

Key: Build a Website with these 3 important facts in
mind


Strengthen your identity


Build trust


Provide valuable information


Generate sales leads


Close sales!


24/7 availability


It should perform like a seasoned sales Exec.



Quality/ Reliability


Performance


Price


Service


Track record


Current customers (references)


Availability


Location


Cool factor (looks)


Know Your Target Market!

Why?

We make dreams a reality

Quality/ Reliability

Performance

Price

Service

Track record

Current customers
(references)

Availability

Location

Cool factor (looks)


Your target market



Your competitive advantage



People buy from people that they trust, like &
respect



Your home page needs to keep visitors attention



It should act like a top sales rep for your business


Highlighting of YOUR
Competitive Advantage


Needs to be BELIEVABLE


Respect Peoples Intelligence


Professional Looking Yet Fun Site to Visit


Give Visitors a Reason to Seek More Information


Interesting Graphic or Picture


Thought Provoking Question


Tag Line?


Your Logo


Do not Make it Too Busy!




Products and Services


About us


Testimonials


What Makes us Different?


FAQ’s


Our Team


History


Examples of our Work


Contact us


Directions


“Click here to learn more”



“Click here to see full description”



“Click here to see full size”



“Do you have any of these issues?”



Direct email link for more information



Company Name

Contact
Information

Site Map

Tag line

Graphic or Picture


Page Icons

Direct Launch Point

Facebook
-
Linkedin

Logo

Compelling Message

(Your Competitive Advantage)


Try and get one that best represents your
company


If .com is not available consider
.net


Review the options that are available that
might be similar to your company name


You might want to change the name of your
company to match a domain that is available?


Newspapers


Magazines


Flyers/Door Hangers


Word of Mouth


Networking


Business Cards


Letterhead


Radio/TV




Purchase Appropriate Domain Name


Search Engine Optimization


Create Unique and Accurate Page Titles


Use of Specific Keywords


Active Blogging


Update Your Site Often


Pay Per click (Google ad words )


Links to and from your site


Social Networking (Facebook, Linkedin, Twitter)


Yellowbook.com




Make it Easy to Navigate!


Use Good Judgment with Colors & Graphics


Offer Quality Content


Make Your Site a Fun Place to Visit


Use Site Maps


Improve the Structure of Your URL’s


Keep it Fresh!

Summary


Domain Registrar


Where your .com is parked


Host


dotster.com


register.com


rackspace.com


Content Management System (CMS)


WordPress


Drupal


SquareSpace


Blogger




Engaging content. Think blog.


Security/spam concerns


Get links, give links.


Images and Videos


Searchable text and keywords


Google keyword tools


Make it easy for bots


Leverage social media


Analytics


Mobile friendly




Focused Content


Is there a reason to bookmark your site?


Clean presentation. Think mobile.


SEO exhaustion


Optimize in ways that matter


Don’t get bogged down in details


Content, content, content.


SEM exhaustion


Is social media worth your time? Yes and No.


Don’t do everything








Install


Install through host or manually (FTP)


2 distinct parts


Dashboard


Files


Create site


Theme


Pages and Posts


Media


Menu





HTML


Structure, your site’s skeleton


CSS


The style, the clothes


JavaScript


Interactive and dynamic elements, the moving parts


PHP


Interactive and dynamic elements, the moving parts


MySQL


Database management system


<html>


<head>



<title>
My Website
</title>


</head>


<body>



<h1>
This is a my most important heading (page title)
</h1>



<h2>
My second most important heading (article title)
</h2>



<div
class=“
smallText

>




<
img

src
="
smiley.gif
" alt="
Smiley face
" height="
42
" width="
42
"
/>




<p>
A paragraph
</p>



</div>


</body>

</html>


/* =Structure

-----------------------------------------------

*/

#page {


background: #000000;


width: 80%;

}

#header {


height: 15%;


text
-
align: center;

}

#footer
p.copyright

{


color: #
ffffff
;


float: left;

}


Every Business should have a professional
looking website


Purchase Your Domain Name


It should highlight your competitive advantage
and be available 24/7 to help generate sales


It should be designed to keep visitors engaged
and want more information


It can be designed and hosted for a minimal
investment
-

YOU can do it!


You need to implement a plan to attract visitors



The presentation from today can be found on

SCORE Maryland’s website


scoremd.org/presentations