PPC Service1-PPC Keyword research:

moonlightmidgeInternet and Web Development

Nov 18, 2013 (3 years and 8 months ago)

247 views














PPC Program Specification


The Pay Per Click Program is aimed at delivering the maximum ROI for
your PPC

e
xpenditures with an eye on high
conversions, higher Click Thru
Ratio (CTR) and lower cost of

customer

acquisition. We have divided the
PPC Program into the following 4 Stages:


The SEO process is divided into the following
4 Stages
:


1. Stage I
_
Initial Analysis

2. Stage II
_
Campaign Setup

3. Stage III
_
Testing Phase

4. Stage IV
_
Monthly PPC Campaign
management


Process:

Stage 1: Object setting and Business model study:


Under this step we set the objectives of the campaign in close consultation
with the client and get an in
-
depth understanding of your business model
and business requirements.




Deliver
ables:



List of Objectives



Detailed Questionnaire


Once the objective setting and business study model has been done,
combination of the following PPC services is utilized.


PPC Service1
-
PPC Keyword research:


Based on your answer, objectives and our CPP re
port we will be short
-
listing a list of around 50 to 200 keywords. The initial research churns out
hundreds of keywords and we symmetrically drill down to the most
efficient keywords after dele
ting

the ones, which are not relevant.


Deliverables:



Detailed

keyword research report(.xls)


PPC service 2
-

Visitor Conversion Analysis


Based on the objectives of the campaign, finalized the keywords and the
CPP we would be studying the suitability of the site’s current WebPages to
be the landing pages for the camp
aign or/and suggest creation of
customized landing pages. In PPC landing pages are important as they are
the entry points to your website and determine the conversion of visitors.


Deliverables:




Visitor Conversion Analysis Report(.doc)


PPC Service 3 Ad C
opy Creation
:

After studying the landing page of your
website we would create specific ads for the finalized keywords to ensure
maximum visibility and click through rate. We would create customized
attractive ad copy, which increases the portability of a
click from the
search engine traffic.


Deliverables:




Ad copy for all keywords for your approval(.doc)


P
PC
Service

4
:

Campaign Setup

We would be setting your site’s campaign in the following search engine: a
“Google Ad Words”
.
We can also set up campaign
on additional search
engines such as yahoo Search Engine Marketing, MSN Ad Center, and
Business.com etc depending upon your requirements.


Deliverables:



Google Ad words Campaign


PPC Service 5
-
Campaign Management
:

It would involve a host of different steps

and analytic techniques like CTR
Management, Bid, management, A/B split testing, campaign ROI analysis,
campaign ads and keywords tweaking and weekly campaign reporting.

Deliverables:



Monthly report



Campaign Costing



PPC Quick Start Package for Goog
le Ad

words


Steps Covered



Campaign objective and business model understanding



Keyword research



optimum bid rate analysis



visitor conversion analysis



custom ad creation



campaign set up


Monthly Campaign Management




Step Covered



Campaign ROI analysis



Campa
ign racking and tweaking



weekly reporting


Price Structure:


Total monthly budget: 60,000INR

Account set
-
up fees: 10% of a budget (6,000 INR )

Fees : 5,000INR


Process Deliverables Timelines

Business objective s
etting & campaign model understanding


Doc Report

Day 1

Keyword research
Excel Sheet




Day 2

Bid rate analysis
Excel Sheet

Day 7

Monthly budget recommendation

Doc Report

Day 10

Campaign structuring
Excel Sheet


Day 12

Campaign setup in Google Adwords
Doc
Report

Day 30

Conversion tracking setup

Excel Sheet

Day 3

Ad split testing
Exce
l Sheet

Day 1

Keyword split test
Excel Sheet


Day 8

Ad rank split test
Excel Sheet

Day 15

Conversion testing

Excel Sheet

Day 22


PPC Management Services Plans

Activities

Silver Plan

Gold Plan

Platinum Plan

PPC Account Setup

Account Setup

YES

YES

YES

Keyword

Research and Selection

2
00

1000

2500

Creative Ads Development

YES

YES

YES

Ad Scheduling Setup

YES

YES

YES

Bid Setup

YES

YES

YES

Google Analytics Setup

YES

YES

YES

Conversion Optimization

YES

YES

YES

Setup Time Frame

3
0 Days

3
0 Days

3
0 Days

PPC Main
tainance

Bidding Management

YES

YES

YES

Landing Page Review

YES

YES

YES

Landing Page Development**

YES

YES

YES

ROI Calculations

YES

YES

YES

Fortnightly Report

NO

YES

YES

Monthly Report

YES

YES

YES

PPC Management Price

Monthly Budget

Minimum Rs60000

Minimum
Rs120000

Minimum 150000









Activities

Silver Plan

Gold Plan

Platinum Plan

Price

Setup

Rs 5000


Setup

Rs 7000



Setup
Rs

10,000





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