Final PowerPoint Presentation - MISST Collaboration Site

moonlightmidgeInternet and Web Development

Nov 18, 2013 (3 years and 7 months ago)

73 views


David Tinker, CFRE

MISST, INFR608

September 4, 2009



Need


Terminology


How a Search Engine Ranks a Web Page


Current ACHIEVA Web Page Statistics


How People Search for ACHIEVA On
-
Line


Our Rankings


Tools


Plan of Action


Search Rank impacts


Revenue


Brand


Relevance



Above the scroll



Allows people who really need us to find us






Search Engine Optimization


SEO


Keywords


Back Links


Site Maps


Black Hat / White Hat SEO



Organic SEO



Search Engine Marketing SEM


Pay Per Click (PPC)


Banner Ads


Sponsored Search Results




Crawls Website for


Keywords


Meta Tags


Site Map


Crawls Internet for


Back Links


Social Media


Relevance


Paid Content


Paid Links


Paid Banner Ads


0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
2000000
2005
2006*
2007
2008
2009
Hits

Hits
0
20000
40000
60000
80000
100000
120000
2005
2006*
2007
2008
2009
Visits

Visits



Google
Yahoo
Bing
(MSNLive)
Ask.com
AOL.com
Web
70.2
17.0
9.4
2.4
0.3
ACHIEVA
70.4
17.2
6.3
0.4
1.9
0
10
20
30
40
50
60
70
80
Percentage

Source Hitwise 8/09, AWStats 9/09

Key Phrase Searched

2009 projected searches

ACHIEVA

10,635

ACHIEVA

P
ittsburgh

2,611

ACHEIVA
(typo)

590

ACHIEVA Family Trust

410

ACHIEVA

P
ittsburgh
pa

357

ACHIEVA.INFO

322

S
ample Special Needs Trust

322

www.achieva.info

255

Camp ACHIEVA

209

ACHIEVA Pa

158

Other

15,687

Keyword Term/Phrase

ACHIEVA

Competitor

ACHIEVA

1, 2

0

ACHEIVA (typo)

1

0

Autism Pittsburgh

0

1, 2, 4, 5, 6, 7, 8

Disability Pittsburgh

0

0

Early Intervention

0

0

Early Intervention Pittsburgh

2

1, 3, 6, 7, 8, 9

Mental Retardation Pittsburgh

0

1, 2, 3, 5, 7

Special Needs Trusts

0

0

Vocational Supports

8,9

0

Keyword Term/Phrase

ACHIEVA

Competitor

ACHIEVA

1, 2

0

ACHEIVA (typo)

1, 2

0

Autism Pittsburgh

0

1, 2, 3, 5, 6, 7

Disability Pittsburgh

0

0

Early Intervention

0

0

Early Intervention Pittsburgh

5, 6

3, 7, 10

Mental Retardation Pittsburgh

0

1, 2, 6, 8, 10

Special Needs Trusts

0

0

Vocational Supports

3, 4

0

Keyword Term/Phrase

ACHIEVA

Competitor

ACHIEVA

1, 5

0

ACHEIVA (typo)

1

0

Autism Pittsburgh

0

1, 2, 3, 5, 6, 9, 10

Disability Pittsburgh

0

0

Early Intervention

0

0

Early Intervention Pittsburgh

1, 8

3, 4, 5, 6

Mental Retardation Pittsburgh

0

3, 4

Special Needs Trusts

0

0

Vocational Supports

4

0

Keyword Term/Phrase

ACHIEVA

Competitor

ACHIEVA

1, 9

0

ACHEIVA (typo)

0

0

Autism Pittsburgh

0

1, 2, 3, 4, 9

Disability Pittsburgh

0

0

Early Intervention

0

0

Early Intervention Pittsburgh

3

1, 2, 4

Mental Retardation Pittsburgh

0

1, 2, 3, 6, 7, 8

Special Needs Trusts

0

0

Vocational Supports

0

0

Keyword Term/Phrase

ACHIEVA

Competitor

ACHIEVA

1, 2

0

ACHEIVA (typo)

0

0

Autism Pittsburgh

0

1, 2, 4, 5, 6, 7, 9, 10

Disability Pittsburgh

0

0

Early Intervention

0

0

Early Intervention Pittsburgh

2

1, 3, 5, 7, 10

Mental Retardation Pittsburgh

0

1, 2, 3, 6, 8

Special Needs Trusts

0

0

Vocational Supports

7

0


Current


AWStats


Check Manually



Recommended


AWStats


SEOmoz

Free & $129/mo.


SEOTools
-

Free & $150/mo.






Study baseline information collected


Identify keywords


Indentify ways to get back links


Learn SEO tools


Create budget for SEM


Implement SEO changes, purchase SEM ads


Monitor our results vs. competitor rankings



Each new referral for program can equal thousands of
dollars.


E.g. Each Early Intervention child gained can equal
several thousand dollars.


Potential to support child and family throughout their life
can equal tens if not hundreds of thousands of dollars.


Increase in vocational sales and services will add jobs
for people with disabilities.


Reaching more people fulfills our mission to provide
lifetime services for people with disabilities.



There is a definite need for SEO and SEM.


It is an ongoing effort.


Search engines continue to improve the relevancy and
speed of their results , requiring regular updating of
agency site.


Tools are helpful.


ACHIEVA web page is behind the curve.


The ROI will increase finances and people served.


ACHIEVA should invest manpower and money in it.