Notes

miststizzaMobile - Wireless

Dec 10, 2013 (3 years and 7 months ago)

72 views


Building a low co
st

mobile web presence



Mobile
t
o be larger
t
han de
skt
op by 2015 (Morgan
St
anley)




Possible approach
:



Responsive




User experience varies




Separa
t
e si
t
e




T
ailored con
t
en
t



Mobile

App na
t
ive




Build na
t
ive and
f
eed con
t
en
t



Mobile app no
t

na
t
ive




Pros and cons o
f

separa
t
e si
t
e
f
rom responsive design




Reuse o
f

con
t
en
t

-

one source and sharing be
t
ween mobile and
f
ull si
t
e




App is more
t
ime consuming and expensive




M
obile Campu
sM;

Blackboard Mobile in
t
egra
t
ion




Sync
o
f

separa
t
e XML

and R
SS

channels




Mobile apps are
f
or
t
a
sks;

mobile si
t
e
f
or in
f
o si
t
e




Use o
f

mobile
f
ramework (phone gap)




T
here is a
t
one o
f

f
rameworks




J

query mobile




No
t

f
ully na
t
ive




Con
t
en
t

reuse
-

wri
t
e once use anywhere




G
o mobile
is now pa
rt

o
f

t
he ini
t
ial requiremen
t
s




Approach




Planning




I
n
t
erviews




W
ha
t

do you wan
t

f
rom mobile?




W
ha
t

are o
t
hers doing?




F
ea
t
ures
-

f
ull and mobile




G
oals




O
nline vs. o
f
fline con
t
en
t



O
n campus vs. o
f
f

campus




Mobile is an e
xt
ension o
f

your brand




O
ne
t
ask
f
or per page (or si
t
e)





Ensure au
t
hors unde
rst
and reuse