Report Group7 - LinSol.doc - BZU PAGES

mexicanmorningData Management

Dec 16, 2012 (4 years and 8 months ago)

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R
EPORT
O
N

L
IN
S
OL,
I
SLAMABAD









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Group Members



a








a






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Dedicated

To

Our Loving

Parents

&

Teachers!
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Table of Contents

Introduction:

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Needs, Wants & Demands of Pakistan’s Market:

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6

Market Offering:

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Systems and Network Support

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Advantages to you include:

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.......................

7

Lin
sol core areas of expertise are:

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Managing Customer Relationship:

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................

9

Market Environment

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................................
...

10

PEST Analysis:

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..........

10

Business Markets & Business Buying Behavior:

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..........................

12

Characteristics affecting Consumer
Behaviors

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.......................

12

Customer Driven Marketing Strategy:

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13

Geographic Segmentation:

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13

Demographic Segmentation

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Target Markets:

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Product:

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Development:

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Training:

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Pricing:

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Training Pri
cing:

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......

18

Training Pricing: (Cont)

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...............................

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Advertising:

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Placing:

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Introduction:


LinSol is The Open Source Resource Center (OSRC), based
in Islamabad
, the federal capital
of Pakistan
.
The project began in 2005 with an objective to promote and support open sourc
e initiatives in the
count
ry. They

started as Open Source Consultants and Training providers that made Linux and Open
Source gadgets easily available to the common customer, but focus quickly shifted to services as Linux
and Open Source's popularity increased in business environmen
ts.

LinSol is

a passionate service
company. Custom
er satisfaction is their

primary
goal;

getting Open

Source used by customers is second.
They are

not
fanatic;

they're realistic and make sure their

customers' environments run the way they
want it to run, w
ith as much Linux and Open Source components as possible.



Needs, Wants & Demands of Pakistan’s Market:


Pakistan now has about 100 per cent optic fibre backbone and we are in the process of spreading fibre
from this backbone to various cities. Fibre ring
s are being laid around the major towns and cities of
Pakistan so that high
-
speed Internet access can be made available quickly to key business and education
localities. The last mile high
-
speed Internet problem is being addressed through using DSL and ADS
L
technologies which allow some 200 fold increase in transmission of information on existing copper lines.


It has left no niche of human life untouched today be it industry, trade, publishing, accounting, graphics,
advertisement, movies
-
making, or otherwi
se routine office works. The increasing demand for IT related
exposure and experience for jobs of all descriptions as visible from the least discerning job seekers to
realize that upgrading their computer skills is a must to get even a half decent job. Not

for nothing the
world IT has become an unending refrain to ensure a job placement today, a situation which will
become a must in the near future.


With this increasing demand of IT Professionals
, Pakistan is also in need of cheap and quality software.
But

unfortunately the price of software is more than the hardware. Most of the Software Development
7


companies sell their software at much higher prices. It becomes nearly impossible for the businesses in
Pakistan to afford such costly software because of the
bad economical condition of Pakistan.



On the other hand, LinSol provides open source solutions without charging for the software being used.

From a software point of view
LinSol

Systems single handedly introduced Oracle, Maximo
(now IBM
Maximo) and Red H
at Linux to the Pakistani market over the last 19 years.

LinSol also offers a host of I.T
Training courses and facilities through our partners.


Market Offering:

Our team is available to help build, configure and maintain your IT platforms and networks. We

provide
pro
-
active, on
-
site and remote systems management, system administration and tuning, and support
most variants of Unix and Linux and their integrat
ion with Windows technologies.


Systems and Network Support

LinSol offers your organization a dedic
ated team of experienced network and system administrators
Internet and desktop support personnel committed to meeting delivery deadlines, budget allocations
and other business IT objectives.



Advantages to
customers

include:

i.

Find immediate, local expert
ise for any of the major open source a
pplications your firm
presently
uses.

ii.

Fill short
-
term needs you have for Linux/Unix skills.

iii.

Deploy low cost alternatives to your existing proprietary software infrastructure





8


Linsol

core areas of expertise are:

I.

Linu
x/Unix system administration and tuning.

II.

Commercial support for open source software.

III.

Linux and Microsoft
-
Windows platform integration.

IV.

Network planning, topology and system security design.

V.

Developing and deploying Standard Operating Environments based on

Windows and Linux.

VI.

Internet and web technologies.

VII.

Firewalls, system security, and security audits.

9



Managing Customer Relationship:


One of the ongoing challenges successful businesses face is in optimizing customer satisfaction
and developing Customer R
elationship Management.

LinSol has successfully accomplished this
task. LinSol keeps track of each and every customer
by innovative

computer software “Cite
CRM”.


Cite CRM is an Open Source PHP/MySQL Customer Relations Management System written for
the Com
puter Repair Industry. Cite CRM is a complete CRM with everything a mobile computer
repair company would need
.



10


Market Environment


PEST Analysis:


In PEST P stands for Political, E stands for economical, S stands for social and T stands for
technologic
al analysis of industry with respect to their environment.


Political Factors:


Political environment of Pakistan is unstable in the current situation and country is not doing
excellent work on economic front.


Environment in investor friendly telecommunic
ation sector is under de
-
regulation.


Monopoly of P@SHA will be going to end at the end of 2010.



Economic Factors:


Cost of Computer Hardware is increasing day by day.


Unemployment rate is going up and up with the increase of level of
poverty
.



Socio
-
C
ultural Factors:


Most Businesses men in Pakistan feel uncomfortable with the open source free applications.


As Pakistan is an Islamic country and people are very strict in case of Islam. Anything against the
philosophy of Islam on either print or electro
nic media are treated as against Pakistan


Social and cultural differences between the developed and developing nations are the barriers
to IT diffusion and growth of eBusiness in the developing countries.


Most of the people dislike anything extra
-
ordina
ry or something which sabotage their culture or
subculture.

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Technological Factors:


Companies have technology with which they can compete in the Pakistan and now companies
are investing in their infrastructure to not only expand but also to upgrade their
existing
structure.


Currently, Ora
-
Tech is the only company which offers IBM
Maximo®

services in Pakistan.



12


Business

Markets

& Business

Buying Behavior:


The business
market of LinSol includes
any business already us
ing Open Source Technologies or
searc
hing an alternative to proprietary software.



Characteristics affecting Consumer Behaviors


Cultural Factors:


The computers came to Pakistan in mid 60’s when second
-
generation computer was

installed at
Karachi. Presently, there are over 1800 mainframe an
d minicomputers,

about half of which are
in the government sector. The growth in the number of

computers during the last ten years was
over 35%. This has been possible due the

governments liberal import policy and
reduction/removal of duties.

It is estimat
ed that there are roughly 450,000 new computers
every year in Pakistan.

While this seems a pitifully the small numbers, it represents a three
-
fold
increase

compared to 1996
-
1997. Analyst predicts that this number will increase 4
-
5 times in

the next three y
ears.

So this rapidly increasing Information Technology culture greatly affects on
the buying behavior of the business markets.


Environmental Factors:


Business buyers are influenced heavily by factors in the current and expected economic
environment.

The

environmental factors include technological factors and political factors.
The
technology of today and rapidly changing technology of tomorrow is leading the way to a truly
global marketplace.


Organizational Factors:


Organizational factors also affect t
he buying behavior. For instance it depends on the
organization that whether it needs an IT infrastructure or not.


Interpersonal Factors:


Finally the buying center greatly affects the buying behavior because it is the buying center of
the organization wh
ich directly interacts with LinSol. The buying center should understand the
importance of Computer and related technologies in business.


13


Customer Driven Marketing Strategy:


Market Segments:


Geographic Segmentation:


LinSol has identified its customers

through geogr
aphic segmentation.




Virtually any area of Pakistan can be considered as a market segment for LinSol.

14


Demographic Segmentation
:

LinSol has segmented its customers on the basis of industry size and number of Computers
being
used.

















Global Strategic

& Major



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Corporate



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Upper Midmarket


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Core Midmarket


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Lower Midmarket


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Small Business



sdfsgff


Consumer



sdfsgff


>2,500 PCs

500
-
2,500 PCs

250
-
500 PCs

50
-
250 PCs

25
-
50 PCs

1
-
25 PCs

1 PC

15



Target Markets:


After evaluating different segments, LinSol had decided which and how many segments it will
target. A target market consists of a set of buyers who share common needs or characteristics
that the company decides to s
erve. LinSol tries to develop specific applications for specific
markets. We can say that LinSol uses Differentiated Marketing.







Here small business are treated same as individual consumers because of low level of employees and
computers.


16


Product
:

LinSol have two types of intangible categories:

a.

Development

b.

Training

Development:

LinSol has a dedicated application development group specializing in web
-
based an
d
client/server applications. They

have several teams of analysts, programmers and applicatio
n
designers, some with over 10 years of software development experience.


Advantages
:

i.

Gain access to development teams with over many successful projects implemented in public and
private sector.

ii.

High
-
levels of experience with Linux/Unix software developm
ent.

iii.

We can help reduce your software development costs through the judicious use of open source
software frameworks

LinSol Core
Areas of Expertise:

i.

Web/Online Application Development

ii.

Customized Content Management Systems with open source tools

iii.

Enterpri
se Application Integration with open source tools

iv.

Development of Appliance Systems

v.

Technologies:

vi.

Perl, Python, PHP, Java

vii.

C/C++ (Linux/Unix and Windows)

viii.

Embedded Linux Development

ix.

Oracle, MySQL, PostgreSQL

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Our Services:

i.

Quoting for bespoke applicatio
n development

ii.

Customization of open source technologies to your requirements

iii.

Contractors for short and medium
-
term roles

iv.

Customization of our products for your needs


Training:

LinSol conducts regular Linux, Web Programming, Sun, CISCO training cours
es, as well as customized
courses in PHP, Perl and other Open Source and Unix related technologies on request.


RedHat Training
:

i.

RHCE (RedHat Certified Engineer)

ii.

RHCSS (RedHat Certified Security Specialist)

iii.

RHCA (RedHat Certified Architecture)

iv.

RH142 (Li
nux Trouble shooting Techniques and Tools)


Sun Solaris Training
:

i.

System Administration I

ii.

System Administration II


CISCO Training
:

i.

CCNA

ii.

CCNP

Oracle Training on Linux Platfor
m:

i.

Oracle 9i DBA Track

ii.

Oracle 10g DBA Track

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Pricing:


Training Pricing:


VOIP
Course Details:

Schedule:

Total Course Duration: 16 hours (
only Saturday

and Sunday)

Timing:

9:00 to 5:00

Fee: 8000



Web Programming (Open Source / .NET
3.5)

Details

Schedule:

Course
Duration:

45 hours

3 days a week
[3hrs

a day]

Fee: 15000 [20
% concession

for

Students]



Diploma in System Administration and Security (SAS)

(UNIX Family Based)

Schedule:

Course Duration: 45 hours

3 days a week [3hrs a day]

Fee: 20
000 [20% concession for Students]

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Training Pricing:

(Cont)



RedHat Training

(Each)

Schedule:

Co
urse Duration: 45 hours

3 days a week [3hrs a day]

Fee: 30000 [20% concession for Students]




Sun Solaris Training

(Each)

Schedule:

Course Duration: 45 hours

3 days a week [3hrs a day]

Fee: 30000 [20% concession for Students]




CISCO Training

Schedule:

C
ourse Duration: 45 hours

3 days a week [3hrs a day]

Fee: 30000 [20% concession for Students]

20


Advertising:

21


Placing:

The training services of LinSol are offered at

LinSol head office, Islamabad and
virtually anywhere
in Pakistan

(If the client offers the
required environment for training).

LinSol Office

#. 4, 3rd Floor, Ali Plaza Block No. 27
-
E, Fazl
-
e
-
Haq Road,

Blue Area Islamabad, Pakistan

Phone: +92 51 2801099

Cell: +92 333 5475675

Email:
info@linsol.org