¿What is Cloud Destination?

meatcologneInternet and Web Development

Nov 3, 2013 (3 years and 1 month ago)

127 views

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1


www.cloud
-
destination.com

Cloud Destination

Strategy

for

Comprehensive

Touristic

Management

SMART TOURISM

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2


www.cloud
-
destination.com

¿
What

is

Cloud Destination?

… it is a Cloud Computing platform that provides a range of services with
added value for the tourism sector …

… it is a set of Public
-
Private entities with experience in tourism …

… it is a brand new global platform for the tourism sector …

… it is the fruit of a R&D project …

… it is the new business model in ICT tourism …

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3


www.cloud
-
destination.com


Create

a new Global
Platform

of
Tourism

that

covers

all

the

life
-
cycle

of a
tourist


and
that

provides

web
-
services

to

all

the

chain

value

of
the

sector”

¿
What

is

the

objective
?

BEFORE

DURING

AFTER

Interoperability

Semantic

Tourist’s Profile and Pattern

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4


www.cloud
-
destination.com

¿
To

who

it

is

aimed
?

1. Destination Management Organisations (DMOs)

2. Companies of the Tourism Sector Chain Value

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5


www.cloud
-
destination.com

¿
Why

Cloud Computing
?

Costs

Savings

Ease

of
Implantation

Flexibility

Scalability

Access
to

latest

technology

Staff

dedicated

to

IT

Concentrate

efforts

in
business

Sustainability

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6


www.cloud
-
destination.com

Cloud
Integrations

Before

During

After

Companies

of
Tourism

Chain

Value



BI
upon
:


CRS, ERP/CRM, CM,
Profile
/
Pattern
,
Contents

and
Mobility


Loyalty

system


Smart social
network


Branding

Companies

of
Tourism

Chain

Value



ERP / PMS


Augmented

Reality

(Media)


Ubiquous

contents


HbbTV


Interactive

guides

Companies

of
Tourism

Chain

Value


CRS


DC


Thematic

promotion

portals

Destination



BI
upon
:


CRS, CM y
profile
/
patterns
,
Promotion

portal


Observatory


Smart social
network


Branding

Destination



Adaptive

contents


DI


Touristic

Observatory

Destination



Promotion

Portal of
the

destination


Dynamic

thematic

promotion

portals


Smart social
network


Computerized

Reservation

System

(CRS)


Distribution

Chanel

(DC)


Destination

Intelligence

(DI)


Touristic

Observatory


Branding

Interoperability
Semantic

Profile/Pattern
Tourist

Context
Aware

Interoperability
Semantic

Interoperability
Semantic

Profile/Pattern
Tourist

Profile/Pattern
Tourist

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www.cloud
-
destination.com

CRM

Components


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8


www.cloud
-
destination.com

Cloud Destination Strategy (Smart Tourism)


ENERGY EFFICIENCY

RECEPTIVE

SECURITY

ToT


TT.OO.


SIMULATUR

TURSEM


ENVIRONMENT


TRANSFER


APaaS (Application Platform as a Service)


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9


www.cloud
-
destination.com

Interoperabilidad global


CLOUD
DESTINATION


APaaS


ToT


OWL. Semantic


XML
-
OTA. Data


Web Services


DATA


APPLICATIONS
-

SERVICES


PaaS

14 SaaS


PaaS

5 SaaS



14 SaaS (CD)+ 2 SaaS (ToT)



5 SaaS (ToT) + 3 SaaS (CD)


APaaS


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10


www.cloud
-
destination.com

Cloud
Services

Federation

(Smart Tourism)


ENERGY EFFICIENCY

RECEPTIVE

SECURITY

ToT


TT.OO.


SIMULATUR

TURSEM


ENVIRONMENT


TRANSFER


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11


www.cloud
-
destination.com

TURSEM

Potential

Traveller

DMO &
Tourism

Companies

Travellers

Social
Network

Smart
Recommendation

System

Virtual
Space

for

Promotion

Analyses

&
Statistics

TURSEM

Objectives
:



To

define

the

motivations

and

emotions

of

travellers

when

they

choose

a

touristic

destination



To

provide

tools

to

potential

travellers

in

order

to

improve

their

satisfaction

and

experience



To

provide

analysing

tools

to

DMOs

and

tourism

companies

in

order

for

them

to

improve

their

competitivity



To

promote

tourism

and

to

develop

the

necessary

tools

for

the

Dream

Society

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12


www.cloud
-
destination.com

Video cameras

Sensors

Device

ToT

Tracking of
Users


Tourists
:
Augmented

reality
, geo
-
positioning
,
interactive

guides,…



DMOs
:
Reports
,
statistics
,
profiles

&
patterns

of
tourists
,
analyses
,…

Services

ToT

Objective
:

To

develop

a

Smart

City

for

the

Tourism

Sector

that

provide

new

innovative

services

to

tourists

and

at

the

same

allows

recollection

of

valuable

information

and

statistics

of

touristsprofiles

and

patterns
.

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13


www.cloud
-
destination.com

SIMULATUR

Análisis of
Destination


Reports
,
indicators
,
positionning
,
analyses
,…

Simulator

Qualitative

and
quantitative

prediction

of
the

impact

of a
decision

or

parameter

upon

the

destination

SIMULATUR

Objectives
:
To

provide

tools

for

the

Destination

Management
Organisations

to

better

define
their

Marketing and
Actuation

Plans

in
order

to

continuously

improve

the

attractiveness

and
competitiveness

of a
touristic

destination

Smart
Recommendation

System


Differencial

positionning
,
brand

image
,…

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14


www.cloud
-
destination.com

Future

Projects


Remote control and storage of CO2 in touristic infrastructures


Cloud IDS


Cloud AIR


Cloud ComplementaryOffer (tools for restaurants, bars, museums,…)


Platform for Touroperators


Platform for Travel agencies


Etc…

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15


www.cloud
-
destination.com