Unwrapping New Mobile Technology Trends for the New Year SCR ...

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Nov 24, 2013 (3 years and 6 months ago)

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Unwrapping

Mobile Technology Trends

for the New Year


SCR
CONNECTions

December 14, 2011

Emily J. Hurst, MSLS

Technology Coordinator

NN/LM SCR


26% of
U.S. adults have used their mobile phones for
health information or tools in the past 12 months.
1



Increased
WiFi

availability and mobile broadband
adoption in the U.S. are helping drive
connectivity.
2



Mobile connected device adoption picked up among
women and older consumers in the second quarter of
2011.
3

Mobile Technology


Facts

1. manhattanRESEARCH. More Than One
-
quarter Of U.S. Adults Use Their Mobile Phones For Health Information And Tools.
http://bit.ly/tPJY4g


2. comScore, Inc.
Smartphones and Tablets Drive Nearly 7 Percent of Total U.S. Digital Traffic
.
http://bit.ly/svTt9z

3. Nielsen.
Tablet and eReader adoption accelerated among older users, women in Q2
.
http://bit.ly/toLQcX


Mobile Choices


Smartphones



Tablets (iPad, Andorid or
other)



eReaders (more on those
later)



Pew Internet and American Life Project. Americans and Mobile Computing: Key Trends in Consumer Research.
http://bit.ly/uZqj21


Mobile Uses


Send or receive email (76%)



Text messaging (73%)



Photo taking (73%)



Access the Internet (44%)




Pew Internet and American Life Project. Americans and Mobile Computing: Key Trends in Consumer Research.
http://bit.ly/uZqj21


Mobile Sites vs. Mobile Apps


Mobile Sites


Websites formatted for a
mobile screen



Loads in a browser



Free


Mobile Apps


Provide direct access to
information



L
ike any software application
on a computer



Can be pre
-
installed or user
downloaded



Free or for purchase


Mobile Gallery from the NLM


National Library of Medicine


http://www.nlm.nih.gov/mobile/




Mobile Sites






Mobile Apps

Tablets


11% of Americans own a
tablet
computer.
1



In August 2011,
iPads

delivered 97.2 percent of all
tablet traffic in the U.S.
2



82% of tablet users own
Apple iPad brand tablets.
3


1. Simmons
-
Duffin, Selena.
Hot This Season: Getting In Touch With A Tablet.

http://n.pr/v9Kowl


2. comScore, Inc.
Smartphones and Tablets Drive Nearly 7 Percent of Total U.S. Digital Traffic
.
http://bit.ly/svTt9z

3. Nielsen. Consumers in the Connected Devices Age.
http://bit.ly/v4AldR




Before You Buy


Over
30

tablet devices currently
on the market.
1



Mobile Device Options for the
Healthcare Professional
-

http://bit.ly/tSQBCs


1. Franklin, Eric.
CNET updates tablet test results
.
http://cnet.co/tNHF7a

Photo: Eric Franklin.





eBook Boom!


Percent of U.S. adults
with an e
-
book reader
doubled from 6% to 12%
between November 2010
and May 2011.
1



Majority of
eReader

owners are women.
2

1. Pew Internet and American Life Project. E
-
reader ownership doubles in six months.
http://bit.ly/vXX0FB


2. Nielsen.
Tablet and eReader adoption accelerated among older users, women in Q2
.
http://bit.ly/toLQcX


eReader Options


Kindle



Nook



Sony



Others



Apps for other devices

Outreach with eReaders


Projects to consider


Creating or selecting PDFs specific for users



Word documents, image files and audio



Create a document or book collection for a
specific group



Bookmark websites for quick access


Photo: Suzanne Shurtz

& Megan von Isenburg.



Questions?


Contact:


Emily J. Hurst, MSLS


emily.hurst@exch.library.tmc.edu



1 Hour MLA CE Available



Complete Evaluation online at:
http://
www.surveymonkey.com/s/nnlmscr_dec




Join us Wednesday, January 18, 2012 for PubMed News
and Updates with Re Mishra



Happy Holidays!

13