The World in

mashpeemoveMobile - Wireless

Nov 24, 2013 (3 years and 6 months ago)

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The World in
Their Pocket

A Mobile
Computing &

Digital Mapping
Revolution



Nick Jones

JONES CONSULTING

www.jones.ca

Fall 2011

Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011

Overview

1.
What is the size & growth of mobile?

2.
What types of devices are being used?

3.
Why do people use mobile devices?

Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011

1. What is the size & growth of mobile?

Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011

Mobile has seen massive adoption in
Canada in the last 10 years:

Source:
http://cwta.ca/CWTASite/english/facts_figures_charts/subgrowth_e.html

Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011

Mobile subscribers are estimated to
reach 85% of Canadians in 2014.

Source:
http://www.emarketer.com


Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011

Mobile web access is expected to exceed
PC access by 2014 ...

Source:
http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html

Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011

Implication of mobile size & growth?


Many of your current customers will have at
least one mobile device on them when they
travel.


Most of your future customers will have one or
more mobile devices with them when they travel.


Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011

2. What types of devices are being used?

Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011

Range of Devices & Connection ...

Laptop

Netbook

Tablet

Smart

Phone

Mobile

Phone

Cel Network

GPS

WIFI

Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011

Smartphones & Tablets =

Truly Mobile Computing


Robust connectivity
via cellular networks
or WIFI.


GPS enabled location
detection (satellite).


High capacity
computing capability.


High quality image,
video and audio
capabilities.


Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011

Smartphones = 50% by 2014 ...

Source:
http://www.techvibes.com/blog/canadian
-
mobile
-
usage
-
on
-
the
-
rise
-
infographic
-
2011
-
09
-
06

Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011

iPad ownership is still small ... but is
seeing massive growth ...

Source:
http://www.slideshare.net/kleinerperkins/kpcb
-
top
-
10
-
mobile
-
trends
-
feb
-
2011

Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011

3) Why do people use mobile devices?

Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011

Shopping, Location & Travel Apps are
important to users …

Location 42%

Shopping 45%

Source:
http://blog.nielsen.com/nielsenwire/wp
-
content/uploads/2010/10/Nielsen
-
Connected
-
Devices
-
Summary
-
Oct
-
2010.pdf

Travel 24%

Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011

Mobile Social is BIG!

Source:
http://www.slideshare.net/kleinerperkins/kpcb
-
top
-
10
-
mobile
-
trends
-
feb
-
2011

Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011

1 in 4 of mobile owners use some sort of
mobile location service.

Source:
http://www.mobilemarketingwatch.com/pew
-
study
-
finds
-
the
-
use
-
of
-
mobile
-
location
-
services
-
growing
-
rapidly
-
18455/



23% of adult mobile owners use phones to get directions
or recommendations based on their current location.



4% of adults mobile owners use their phones to check in
to locations using geosocial services such as Foursquare
or Gowalla. Smartphone owners are especially likely to
use these services on their phones.



7% of adult internet users set up social media services
such as Facebook, Twitter, or LinkedIn so that their
location is automatically included in their posts on those
services.


Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011

People are searching via mobile!

Source:
http://searchengineland.com/att
-
43
-
percent
-
of
-
local
-
mobile
-
searchers
-
walk
-
through
-
the
-
door
-
74198


Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011

Mobile search is

慣瑩潮⁦a捵獥c

!

Source:
http://searchengineland.com/att
-
43
-
percent
-
of
-
local
-
mobile
-
searchers
-
walk
-
through
-
the
-
door
-
74198


Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011

In Conclusion ...

Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011

Mobile is an amazing opportunity ...


Everyone and their brother (so to speak) is
becoming enabled with rich mobile computing &
GPS enabled capability.


Many tourists (both local and from distant
locations) are and will use their mobile devices
to find information about locations & products.


The combination of the devices people use and
their desire for content / information while
underway is an amazing opportunity ...

Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011

End

Nick Jones

JONES CONSULTING

www.jones.ca


nick@jones.ca

778.996.0568


I am available to
present at events and
conferences. Please
feel free to contact me
for more information.