MBA 669 Special Topics: IT-enabled organizational Forms

mashpeemoveMobile - Wireless

Nov 24, 2013 (3 years and 8 months ago)

71 views

MBA 669

Special Topics:

IT
-
enabled organizational Forms

Dave Salisbury

salisbury@udayton.edu

(email)

http://www.davesalisbury.com/

(web site)

Stuff to Worry About Tonight


Infrastructure


Who cares?


Thinking about leveraging the available
infrastructure to redesign business
processes


Value in a Networked World


Cisco and the networked world as
described by Friedman


The Internet: Behind the Web


The next thing


mobile and ubiquitous

Interstates as infrastructure


Eisenhower saw it as a means to enable rapid
mobilization for the military in times of crisis


Other than the ceremonial first shovel (if
that), doubt he did much of the designing,
engineering or building


Still, the vision led to a designer laying out
the concept, and engineers building the
infrastructure to carry it out


Not just for the military

Internet as infrastructure


Military saw it as a means to enhance ability
to communicate in event of nuclear attack


Once the pipes are there they can be used for
pretty much anything


Once the network was in place and congress
passed legislation, network gets used for a
variety of different purposes

Why do we care?


The infrastructure constrains yet also
enables what you can do as a company


The rules change as to what is and is
not possible


Understanding the new possibilities and
implications for your firm

Networks & the new organization


MIDS


Networks supplant hierarchies


“None of us is as smart as all of us”


Movement of responsibility and
authority from the center to the edges


Ever more rapid isomorphism


The straitjacket and the herd

Where intelligence is migrating


Location


Coupled


Decoupled


Mobility


Isolated


Connected

Value Trends


Value at ends


Common infrastructure (& open
standards)


Modularity


Orchestration (middleware?)


Grid computing


No money in the pipes

Value in a Networked World


Arbitrage


Follow the best source or cheapest cost (or both)


Aggregation


GoDaddy (as an example)


Rewiring


Tighter coordination both internally & externally
(Dell & UPS)


Reassembly


Package modules


reusable


easy to package
different ones together to provide a unique
product to anybody

Cisco (from Friedman)


How has the availability of the TCP/IP
-
based
Internet infrastructure shaped Cisco?


Could an organizational structure like Cisco’s
have existed without the Internet?


How do you see this evolving in terms of how
we think of things like outsourcing,
application service providers, etc?


What would Drucker say about this?

Mobile & Ubiquitous Computing


Computers small enough to be truly
mobile


Replace wires with wireless
communication


Combine mobile devices and a wireless
environment


Ubiquitous Computing


computing
anytime anywhere

Mobile Computing


Attributes


Ubiquity


Convenience


Instant connectivity


Personalization


Localization of products and services

Mobile Computing


Characteristics


Mobility implies portability


users carry a mobile device everywhere they go


real
-
time contact with other systems from
wherever they happen to be


Broad reach is the characteristic that
describes the accessibility of people. They can
be reached at any time.


What does this mean for how you design
your organization?

Mobile Computing


Drivers


Widespread availability of mobile
devices (1.3 billion cell phones)


No need for a PC (less bulk to carry)


The handset culture (or social disease,
IMHO)


Vendor push


Moore and Metcalfe’s laws


Bigger pipes (bandwidth)

Mobile Computing Applications


Support Of Mobile Workers:
are those
working outside the corporate premises.
Service technician’s, Sales personnel, Delivery
workers, etc.


Wearable Devices. Employees may be
equipped with a special form of mobile
wireless computing devices


Camera.


Screen.


Keyboard/Touch
-
panel display.


Speech translator

Mobile Computing Applications


Job Dispatch along with info about the task


Transportation


Utilities measurement


Field service


Health care


Security


Supporting Other Types of Work


Farm Tractors


Mystery shoppers

Mobile Computing Applications


Wireless networking, used to pick items out
of storage in warehouses via PCs mounted on
forklifts


Delivery
-
status updates, entered on PCs
inside distribution trucks


Collection of data such as competitors’
inventories and prices in stores using a
handheld (but not networked) device, from
which data were transferred to company
headquarters each evening.


Taking physical inventories

Mobile Computing


Mobile B2B


Integrating the mobile device into the supply
chain


make mobile reservations of goods


check availability of a particular item in the
warehouse


order a particular product


provide security access to confidential
financial data


reduce clerical mistakes and improve
operations

Location
-
based Commerce


Location of people and things


Navigation from one location to another


Tracking where it went


Mapping something into space


Getting the time at a specific location

Location
-
Based Technologies


Position Determining Equipment (PDE). This equipment
identifies the location of the mobile device. (GPS)


Mobile Positioning Center (MPC). The MPC is a server that
manages the location information sent from the PDE.


Location
-
based technology. This technology consists of groups
of servers that combine the position information with
geographic
-

and location
-
specific content to provide an l
-
commerce service.


Geographic content. Geographic contents consists of streets, road
maps, addresses, routes, landmarks, land usage, Zip codes, and
the like. (GIS)


Location
-
specific content. Location
-
specific content is used in
conjunction with the geographic content to provide the location of
particular services.

Location
-
Based Commerce


Location
-
based advertising.


The wireless device is detected, and similar to a pop
-
up ads
on a PC, advertising is directed towards the PC.


A dynamic billboard ad will be personalized specifically for
the occupant of an approaching car.


Ads on vehicles (taxicabs, trucks, buses) will change based
on the vehicles location.


E
-
911 emergency cell phone calls


Telematics and telemetry applications


integration of computers and wireless communications in
order to improve information flow (OnStar system by GM)

Pervasive Computing


RFID (radio frequency identification) tag
attached to items for sale.


Active badges worn as ID cards by employees.


Memory buttons are nickel
-
sized devices that
store information relating to whatever it is
attached to.


Contextual computing
-

understanding the
user’s interactions w/system within a valid
context

More

Pervasive Computing


Smart home


Local Intranet


Smart, networked appliances


Smart Cars


Microprocessors controlling the various automobile
functions while driving


Problem diagnosis in the shop


Smart “Things”


Making devices “smart”


Barcodes


RFID


Keys


Automatic ID

What’s new?


Decoupling is not only of intelligence in
networks


Decoupling of information from product


Decoupling of information from process


Necessitates getting back to the
essence of the process


What versus how