Digital Sales Services

mashpeemoveMobile - Wireless

Nov 24, 2013 (3 years and 7 months ago)

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1

Digital Sales Services

Mobile Products and Solutions

Angela Gustafson,

Internet Broadcasting

August 2011



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Introduction

Mobile advertising is one of the fastest
-
growing
advertising sectors, with revenue projected to
approach $4B by 2015.


What does that mean for you?


This session will provide you with all you need
to know about Mobile including mobile
websites, smart phone Apps, SMS Text
promotions, best practices and examples.

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Today’s Agenda


Why Mobile?


What are examples of Mobile Products
and Services?


Who should you target?


How can you capitalize?


What does IB have today for mobile
solutions ?


What does IB have planned for the future?



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Borrell Associates


March Conference


“If your plans don’t include Mobile then your
plans are not finished.”


Wendy Clark

SVP Integrated Marketing

Coca Cola

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Mobile Ad Spending


0.00
0.50
1.00
1.50
2.00
2.50
3.00
3.50
4.00
4.50
2011
2012
2013
2014
2015
Year
$ Billions
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Mobile Ad Spending


Overall Mobile Ad spending to increase

$4
billion in 2015


Local mobile advertising spending to
increase 600% by 2015


Now: 51% mobile ads = local


2015: 70% mobile ads = local


http://www.dmnews.com/mobile
-
ad
-
spending
-
to
-
increase
-
406
-
by
-
2015
-
biakelsey/article/205993/


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Smartphone Market


Smartphone


High End Mobile Phones


Market to grow 55% in 2011


Predicted to nearly double
by the end of 2015.



Source:
MediaPost

News, June, 2011

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=152100&nid=127697

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Smartphone Market


Smartphones run mobile operating systems


Apple iOS (IPhones)


Google Android (Droid Phones)


BlackBerry OS (BlackBerry Phones)


Windows Phone (Nokia Phones)


39% of smartphone owners = Android


28% of smartphone owners = Apple


20% of smartphone owners = BlackBerry

Source:
MediaPost

News, July, 2011

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=153864&nid=128746

http://blog.nielsen.com/nielsenwire/?p=28516

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Tablet Market


Tablet


A complete mobile
computer


Most well known is the
Apple iPad


12% of the U.S. uses a
tablet regularly.


Predicted to double by
early 2012.

Source:
ClickZ
, June, 2011

http://www.clickz.com/clickz/stats/2078241/
-
thirds
-
smartphone
-
tablet
-
owners
-
watching
-
tv

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Mobile + TV


Over 68% of tablet
and smartphone
owners use them
while watching TV.


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Mobile Ad Effectiveness


50% of users exposed to Mobile Ads took
action


Users are looking for Local

http://searchengineland.com/google
-
50
-
%
-
of
-
smartphone
-
users
-
exposed
-
to
-
ads
-
took
-
action
-
74760


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What are examples of Mobile
Products and Services?


Mobile Websites


Smart Phone Apps


SMS Text Services


Contesting


QR Codes

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Mobile Websites


Commonly called WAP Sites


A WAP browser is used for small mobile
devices


A WAP/Mobile site is version of the main
Website that is formatted to display properly
on mobile devices

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Mobile Websites


Many of our clients partner with third party
providers such as LSN or News Over
Wireless


ibPublish2 will provide opportunities for
Mobile site display

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Mobile Websites


Advertising Placements


Mobile Banner Ads


Mobile Jump Pages


Mobile Rich Media


Mobile Pre/Post
-
roll

Mobile Banner Ad

Mobile Jump Page

Mobile Rich Media

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Mobile Video


Converted from Web Video


Flash video is not supported
on some mobile devices


Offer pre or post
-
roll
opportunities with premium
rates



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Smart Phone Apps


Third Party “web Applications”


Users choose to download Apps


Currently created by Third Parties



News Weather
Special Interest

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Smart Phone Apps Trends


Companies using Apps to reach
consumers directly instead of ads

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SMS Text Promotions


Short Message Service
(SMS)


Short text messages
between mobile phone
devices.


2.4 billion active users


74% mobile phone users


SMS Text Promotions


Text to __________

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Couponing Trends


Location Based Deals


Coupons in mobile games when people
reach certain points in the game


http://www.businessinsider.com/future
-
of
-
mobile
-
advertising
-
2011
-
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Contesting

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QR Codes


QR code

(
Quick Response code
)


A 2
-
D code that is readable by dedicated QR
barcode readers and camera telephones

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How do I get a QR Code?


Go to a QR Code Generator


http://qrcode.kaywa.com/

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Air Travel


Automotive


Cable


Fast Food


Financial


Health


Law Offices


Recreation/Entertainment


Real Estate

Mobile Spending Categories in 2011

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How can you capitalize?


Target advertisers that
are looking to reach a
new audience


Approach existing
advertisers with a
different strategy

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How can you capitalize?


Package specific
sponsorships


News, Weather, Sports,
Entertainment


Mobile Site and Smart
Phone App

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How can you capitalize?


Offer convergence opportunities


On
-
air tags


Cobranded Ads


Mobile Sign
-
up Page


presence


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Mobile in Oklahoma



Homeland and Platt College



Mobile and App Sponsor







Visit WAP.KOCO.COM sponsored by Homeland Grocery...

Download the KOCO.com Smart Phone App sponsored by Platt College…

for all your news on the go!

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Mobile in Orlando



Valencia College Text to Win

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Mobile in Sacramento



Roseville Auto Mall



Text to Take a Test Drive


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Mobile in Kansas City


Santa Fe Towing

Mobile App Sponsorship


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Mobile in Kansas City


Reece and Nichols

Mobile Website Sponsorship


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What does IB have today?


Mobile Banner Ad Creation and Serving


Mobile Jump Page Creation and Serving


Integration with Third Party Vendors

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What does IB have planned for mobile
solutions in the future?


ibPublish2


We are dedicating a team to focus on what
are the right mobile products and
strategies


We are forging relationships with third
party vendors to become your one stop
shop for mobile

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Review



Huge opportunities in mobile


Various Mobile Products and Services
available


IB is investing in Mobile




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Questions?

THANK YOU!

NEXT DSS SESSIONS

AD STRATEGY
-

Conquering Online Objections

You instinctually know how to match up against your competition when matched up against print,

billboard, radio, cable and broadcast stations. We will help you have the same confidence when

selling online through role
-
playing, framing Appropriate responses, reasoning versus industry

trends through hard research.


*****Please note there was a mistake with the times on the calendar************

Monday, August 8 1pm CT (Please note the change in schedule)

Friday, August 12 8:15 am CT


AD SOLUTIONS


What do I have available to Sell?

Every salesperson needs to know what

s available for them to make money. This session will

review basic ad products that are available to all customers. We will also review IB

s selling tools

including the Creative Showcase, Create Your Own Ads Tool, and the Product Catalog.


Friday, September 9 8:15 am CT

Monday, September 12 1:00 pm CT (making up for Labor Day holiday