Cultural Informatics in Web science:

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Nov 24, 2013 (3 years and 10 months ago)

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Cultural Informatics in Web
science:
A case of exploiting local
cultural content

Kenteris

Michael

M.Eng
,
M.Sc

Vafopoulos

Michalis

Gavalas Damianos

2
9/8/200
8

Department of
Cultural

Technology and
Communication

1

Outline


Web science


Cultural Informatics


Cultural tourism


Case study


Usability study


Conclusions




28/8/2008

Department of Culturul Technology and Communication

2

WebScience


Web Science draws on a diverse range of
disciplines, from computer science and
engineering, the physical and mathematical
sciences, to social sciences and policy
-
making approaches.


what technological and other changes need
to be made in order for the Web to work
better?

28/8/2008

Department of
Cultural

Technology and Communication

3

Cultural Informatics


Cultural Informatics could offer insights in
colliding cultural and technical analysis in a
single approach.

28/8/2008

Department of
Cultural

Technology and Communication

4

Cultural Informatics


Definition*:
the socio
-
technological
approach to understand, represent,
communicate and re
-
invent cultures and
cultural institutions.


Understanding


Representation


Communication


Re
-
invention

*derived by
Michalis

Vafopoulos

28/8/2008

Department of
Cultural

Technology and Communication

5

Cultural tourism



Cultural tourism is defined* as a flow of
people mainly pursuing cultural goals, such
as festivals, music, theatre, events, visits to
old countryside farms, visits to historical
and religious monuments, archaeological
sites, exhibitions, museums, classes,
conferences, etc.

*WTO

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Department of
Cultural

Technology and Communication

6

Cultural tourism II


an independent segment of the tourist
industry,


a complement to mainstream tourism


Heritage and culture recognized as
fundamental elements of tourism and also
as a major opportunity area.


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Department of
Cultural

Technology and Communication

7

Research Questions


Can the Web be used to exploit the
“mobility” of tourist users?


How to use the Web to offer cultural content.


How to use this content to exploit contextual
tourism activities.


How to use the Web to exploit the “mobility” of
its users?


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Department of
Cultural

Technology and Communication

8

Our case study

The e
-
guide system

28/8/2008

Department of
Cultural

Technology and
Communication

9

28/8/2008

Department of
Cultural

Technology and Communication

10


Technological environment


Convergence of two separate technologies, the
Web and mobile computing.


Wireless computing presents many key
characteristics:

a)
ubiquity

and

convenience

b)
positioning

c)
personalization



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Department of
Cultural

Technology and Communication

11

Our case study


Multi
-
platform tourist application


uses the Web to promote cultural
information to tourists.


Allowing for tourists to tag content of their
personal interest


prompted to build a personalized mobile
application for their mobile phone, running
off and on the Web.

Case study: e
-
guide


This case study contains three subsystems:


Dynamic Web based tourist guide system


mobile tourist application incorporating user
selected content from Web sub system


PDA installation offered to tourists to roam
around the city or to use via predefined tours.

28/8/2008

Department of
Cultural

Technology and Communication

12

28/8/2008

Department of
Cultural

Technology and Communication

13

Development stage


The prototype system comprises of
two stages:

STAGE 2

STAGE

1

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Department of
Cultural

Technology and Communication

14

Web Application
Architecture

Eguide

Web application

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Department of
Cultural

Technology and Communication

15

Web profiling subsystem


The Web application uses a Web profiling
subsystem


uses explicit profile, implicit profile


groups users according to their overall profile


offers extra personalized content

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Department of
Cultural

Technology and Communication

16

Post visit commenting


Web application generates user profile
pages


showing all selected content in the users’ profile


allows users to input personal comments of
visited sights, to upload photos of their visit


allows for external visitors to comment on
users’ profile page.


28/8/2008

Department of Cultur
a
l Technology and Communication

17

Background work


E
xisting

commercial

applications
,
research

approaches

fall

within

two

main

categories

:


Tourist

guides

with

pre
-
installed

applications
,
namely

rigidly

defined

content

that

cannot

be

customized


Mobile

devices

used

to

access

mobile

Web

portals

and

browse

tourist

information

of

interest




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Department of
Cultural

Technology and Communication

18

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Department of
Cultural

Technology and Communication

19

Mobile Device Application

:

Installation to a mobile device

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Department of
Cultural

Technology and Communication

20

Mobile design implications


Some

characteristics

of

mobile

computing

needed

to

be

carefully

evaluated
:



the

physical

restrictions

of

handheld

devices



limited

bandwidth

and

high

cost

of

wireless

connections
.



low

processing

capabilities

and

available

memory
.


28/8/2008

Department of
Cultural

Technology and Communication

21

The mobile novelty..


Available

Web

platforms


disadvantage

of

i
-
mode
/WAP
-
base
d

services



requirement

for

constant

connection



U
sers

are

charged

for

the

wireless

connections


W
henever

a

user

is

out

of

coverage

of

the

mobile

network

(
i
.
e
.


has

no

signal
’)

s/
he

cannot

access

any

service
.



28/8/2008

Department of
Cultural

Technology and Communication

22

Mobile Device Application






PDA Installation


PDA application implemented using the
NaviPocket

v. 2.4 by OPHRYS SYSTEMS


(founded in 1992 is a company specializing in audio
-
guides and information systems
for museums and cultural sites)


Application designed for mobility by
providing an interface with simple menus

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Department of
Cultural

Technology and Communication

23

PDA Installation

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Department of
Cultural

Technology and Communication

24





Usability study: Findings I


even though tourists were keen to use the
application via a static Web device they
were reluctant to use the mobile system via
the Web interface


users who wanted extra content or wanted
to receive more content which the system
would generate by using a personal
profiling system

28/8/2008

Department of
Cultural

Technology and Communication

25

Usability study: Findings II


by allowing the uploading of photos and the
writing of comments on the user’s personal
profile page


complimented the use of the Web by allowing
tourists to connect with others and to keep
their visit to show to family and friends



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Department of
Cultural

Technology and Communication

26

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Department of
Cultural

Technology and Communication

27

Conclusions


t
he Web influences human societies and
cultures, and human societies and cultures
influence the Web.


CI could contribute in Web science
intriguing possibilities for the new digital
narratives raising new issues on cultural
heritage representation, awareness, space,
time, interpretation, interaction, identity
and the real.

28/8/2008

Department of
Cultural

Technology and
Communication

28

Thank you for your attention

Questions
?