The New, Open Face of Content - MULTICERT

martencrushInternet and Web Development

Dec 8, 2013 (3 years and 4 months ago)

158 views

The New, Open Face of Content
Matt Asay
Vice President, Business Development
Alfresco
Alfresco
IBringGoodNews
I

Bring

Good

News
Opensourceis
*
everywhere
*
Open
 
source
?
is
?
everywhere
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e
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erms o
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d
e a
dd
e
d
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j
ec
t
s,
open-source growth is phenomenal
Source:DirkRiehleSAPResearch2009
3
Source:

Dirk

Riehle
,
SAP

Research
,
2009
Opensource
=
Economy

ssilverlining
Open
 
source
??
Economys
?
silver
?
lining
IDC: Open source revenue to grow by 22.4% CAGR to reach $8.1B by 2013…
…which means more €earned by Alfresco partners and more €saved by Alfresco customers
Opensource:Adoptionisacclerating
Open
 
source:
?
Adoption
?
is
?
acclerating
Survey Question: Do you use, or plan to use in the next
budgetyearanopen
sourceprojectorproductasan
budget

year
,
an

open
-
source

project

or

product

as

an

alternative to commercial software?
63
63
5
4
3
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5
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8
5
7
3
Operating Systems
Applications Software
7
5
1
5
5
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2
020406080100
Percentage of Respondent
s
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g
et Year
Plan to Use in Next Bud
g
et Year
Currentl
y
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et Yea
r
Source: Gartner 2008
Number of respondents = 274; Multiple responses allowed.
ygg
g
ygg
~100% to ado
p
t o
p
en
-
source b
y
2010
pp
y
O
p
en source delivers…for less
p
“Open source produces better software”
87%
92%
86%
82%
84%
82%
91%
65% say “open source has sparked innovation” within their companies…at lower cost 
6
What about open‐source CMS adoption?
56% to adopt an open‐source CMS by 2010
Source: Forrester, 2009
O
p
en source = mission‐critical
p
Open source is used for the most demanding applications. Proprietary = commodity
Opensource
=
lowerrisk
Open
 
source
??
lower
?
risk
MtITjtfil

M
os
t

IT
pro
j
ec
t
s
f
a
il

Open source de-risks software
acquisition:
acquisition:

Try before you buy

Stop your subscription if the
vendorstopsprovidingvalue
vendor

stops

providing

value

Dramatically lower cost

Worst case:

Project dies and you’re out
$xx,xxx or $xxx,xxx, not
$x,xxx,xxx

IT project failure becomes less
probabilistic and less painful
9
So what will this do to your
proprietary vendors?
Their response?
Morecontent
+
fewervendors
=
highcost
More
 
content
??
fewer
?
vendors
??
high
?
cost
The Antidote
Alfrescoisdifferent
Alfresco
 
is
?
different
SimplicityChoice
Lower Cost
Introducin
g
 Alfresco
g
Open
100%Opensource;100%openstandards
Open
S
100%

Open

source;

100%

open

standards
Sif5
10ft
S
ource
S
uper
i
or ease o
f
use,
5
-
10
x per
f
ormance a
t

1/10th
the cost
Enterprise
Well-funded (Accel, Mayfield, SAP)
Content
Documents, records, XML, web pages,
images, rich media, code …
Management
World’s most experienced management and
engineering team in content management
fromDocumentumInterwovenVignette
from

Documentum
,
Interwoven
,
Vignette
Massivemarketmomentumover3years
Massive
 
market
?
momentum
?
over
?
3
?
years
1.9m Downloads

100,000 community members

50,000+ live sites

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Media, Publishing, Education

Adding 100+/quarter
Market Buzz
300% growth for 2 years

Greater web activity than EMC
Documentum, Interwoven and
OpenText
Alfrescoisaglobalcommunity
Alfresco
 
is
?
a
?
global
?
community
US is Largest Individual Country
But Euro
p
e is 2.5x US 
(
Need more Ronaldo!
)
p()
211 Countries 
Innovation at lower cost:
Leveragingtheopen

sourcemodel
Closed
Open
Leveraging
?
the
?
open
source
?
model
Customer
Customer
Customer
Closed
Open
Product
Sales
Reception
Customer
Media
Shii
Developer
Developer
Blogger
Blogger
Code
Code
Developer
Development
(Bugs)
Mgmt
Shi
pp
i
ng
Customer
Customer
M
g
mt
M
g
mt
Community
llbi
Community
llbi
(Bugs)
Support
Accounts
QA
k
k
g
g
Support
Engineer
Support
Engineer
Co
ll
a
b
orat
i
on
Co
ll
a
b
orat
i
on
Marketing
Accounts
Partner
Partner
Partner
Partner
Partner
Mar
k
eter
Mar
k
eter
Tester
Tester
Whattheanalystssay
What
 
the
?
analysts
?
say
Peter Morris
,
 Pro
g
ram Mana
g
er
,gg
“Alfresco offers similar levels of functionality, security and 
quality to all the major ECM vendors, but at a tenth of the cost 
due to their open source pricing model”
Mike Davis, Senior Analyst
"[Alfresco] has the technical capabilities, and along with Microsoft 
is likely to be the most disruptive player in the ECM market at the 
enterprise level in the next five years.“
Kyle McNabb, Senior Analyst
“The collaboration piece Alfresco Share is helping to signal the end 
of today's definition of ECM…..” 
Open source vs proprietary:
Adifferentsalesapproach
A
 
different
?
sales
?
approach

Traditional
EnterpriseSoftwareVendors
LOTS of people here –Free Beers
Pray & Hope

Tr慤楴楯湡a
Enterprise

Software

Vendors
The vendor sales & marketing team

€€€€

€€
Sales engagement
startshere
Sales engagement
startshere
Alfresco’s
OpenSourceApproach
BUY
BUY
starts

here
starts

here
Self-Discovery –Try Before you Buy
(and/orinvestinPartnerconsultancy/PoC)
Support
& Maintenance

Alfresco’s
Open

Source

Approach

0

(y)
(and/or

invest

in

Partner

consultancy/PoC)
Sales engagement
starts here
Sales engagement
starts here
Alfresco & Partner support teams
Best of breed technologies
andopenstandards
and
 
open
?
standards
Applications
WCM
WCM
DM&RM
DM&RM
Share
Share
Custom
Custom
OEM
OEM
3
rd
Party
3
rd
Party
Applications
WCM
WCM
DM

&

RM
DM

&

RM
Share
Share
Custom
Custom
OEM
OEM
A
PI
Native
Native
CMIS
CMIS
JCR /
JCR /
Native
Native
Native
Native
3
rd
Party
3
rd
Party
PHP
Java
Java
Java
REST
REST
SOAP
SOAP
JSR 170
JSR 170
REST
REST
SOAP
SOAP
.NET
Ruby
Version Control
resco
o
sitory
BPM‐based 
Workflow
Security & 
Auditing
Content 
Mdli
Indexing, Search 
&QHdl
Forms
Policies and 
Aspects
Tagging, Forums, 
WikiBl
Alf
Rep
o
M
o
d
e
li
ng
&
 
Q
uery 
H
an
dl
er
Templates & 
Transformations
Clustering & 
High Availability
Web Content 
Deployment
Wiki

Bl
ogs
JMX Monitoring
Database
Database
LDAP
LDAP
File System
File System
CMIS&vendorinteroperability
CMIS
 
&
?
vendor
?
interoperability
CMIS Content Application

What Does this Mean for You?
Itmeans…
It
 
means…

…A super-scalable (Adobe), cost-effective (Activision), very flexible
(Morgan Stanley) content application server/platform

…A chance to buy what you need, when you need it (support,
ff)
certi
f
ied so
f
tware
)

…A company committed to ensuring the success of your critical
projects24/7/365
projects
,
24/7/365
email | matt.asay@alfresco.com
twitter | twitter.com/mjasay
blo
g

|
cnet.com/o
p
enroad
g|p
Bill Brooks
Sales Manager, Spain and Portugal
Alfresco Software
bill.brooks@alfresco.com
Alfresco in 2 mins…

Leading Open Source Enterprise Content Management

Document Management

Web Content Management

Content Collaboration

Repository Services
Competeswith:

Competes

with:

EMC Documentum, IBM FileNet, OpenText in Document Management

Interwoven, Vignette in Web Content Management

Microsoft SharePoint, IBM Lotus in Content Collaboration

Core Differentiation

Fast, responsive platform for content applications

Open source for community development and no lock-in

Innovation and first implementation of new CMIS standard

Most experienced team in ECM

Enterprise Support and Partner Services
Product Overview
ECM version 2.0

Easy to Use interfaces

Simple to Program, Open Standards

Platform agnostic

Highly Scalable repository –no artificial bottlenecks

FlexibleRecords Management framework

Mobilize your workforce for greater productivity

Single logical repository for all content types (documents, images, video,
web 2.0 content
,
records
,
emails
)
,,)

Future proof your content applications with CMIS and the best and open
source implementation
SltfthhOS

S
ave
l
o
t
s o
f
money
th
roug
h

O
pen
S
ource

See: http://www.alfresco.com/products/whitepapers/

TCO White Paper demonstrates 96% cost reduction using US Government GSA Schedule 70 dat
Alfresco : What we do 
Enter
p
rise Content Mana
g
ement
pg
Document Management
Collaboration
Alfresco WCM
WebContentManagement
Web

Content

Management
Fleible Content
Fle
x
ible Content
Generation
Alfresco WCMLive Web Site
Staging
Approval
&
User Sandbox
Staging Sandbox
Multiple Web Servers
&
Deployment
Products and Protocols
Alfresco ShareAlfresco Share
Sites
People
YUI
Collaboratio

Components
Alfresco Alfresco 
Alfresco
Alfresco
Web Content Web Content 
Management
Management
Alfresco SurfAlfresco Surf
Components
JavaServer
JavaServer
Document Document 
ManagementManagement
viavia
MiftOffiMiftOffi
Management
Management
Components
Pages
Templates
JavaServer
 
JavaServer
?
Faces (JSF)Faces (JSF)
Mi
croso
ft
 
Offi
ce
Mi
croso
ft
 
Offi
ce
Alfresco RepositoryAlfresco Repository
MS Office 
CMIS
REST & Web 
CIFS, WebDAV, 
Java
34
SharePoint Protocol
CMIS
Services API
FTP & NFS
Java
UserAccess/Interfaces
Web Applications
Web Services,
A
PI, URL,
Portals
User
 
Access
?
/
?
Interfaces
CMIS, SPP, WS
V
irtualFile
Ctt
High Availability
System
CIFS
FTP
C
on
t
en
t
Repository
High Availability
WebDAV
Full text
DocStore
Metadata
(RDBMS)
35
Community or
Enterprise
Enterprise
Compare Versions

●Free download, free usage, GPL

daily

builds

,noservicepacks,nodedicatedpatches
daily

builds,

no

service

packs,

no

dedicated

patches
●NOsupport through Alfresco or certified partners
●Only major releases (no maintenance releases)


A
nnual subscri
p
tion
p
●Product, support
, maintenance, SLA
●Commercial license, waaranty, certified

Q
&A
,
testin
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benchmarkin
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y
Alfresco
Q,g,gy
●Alfresco Network, Alfresco Call Tracking (ACT)
●Training & System Integration Services

E
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Enter
p
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p
Alfresco Enterprise Subscription
Wh
y
 Pa
y
 ? 

Certified Alfresco Enterprise
TermProprietary SoftwareAlfresco
In
c
l
uded
in
a
nn
ua
l
yy
Releases

Service Packs & Upgrade Support
License FeesLarge Initial Fee
UpgradesAdditional Fee
MaintenanceAdditional Fee
Included

in

annual

subscription fee
Included in annual
subscription fee
Included in annual
subscription fee

Technical Assistance

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Certified Partner Network

Enterprise-only deployment
Pricing
Pricing

Alfresco Enterprise / Network subscription provides options from
departmental / SMB implementations to corporate licensing
arrangements

EntryLevel
Entry

Level

1 cpu production (up to 4 cores), 1 cpu test and 1
cpu development from 16.125€/ year

Supports 100 concurrent users

High Availability
AlitidSitliiti

A
pp
li
ca
ti
on an
d

Sit
e
li
cens
i
ng op
ti
ons
PartnerServices

ImplementationServicesand1
st
Partner
 
Services

Implementation

Services

and

1
line support done by partners

Local lan
g
ua
g
e
gg

Regional offices

Domain knowled
g
e
g

Partners work with customer
implementationteam
implementation

team


Alfresco specialists

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Training
CustomerExamples
Customer

Examples

and References
Government
•French Ministry of Justice

AlfrescoselectedasStandardDMplatformforALLContent

Alfresco

selected

as

Standard

DM

platform

for

ALL

Content

Management Applications
•DM / Imaging / Workflow of documents in +200 French Courts (de-
centralised application, each court runs its own Alfresco server)
•Up to 70 000 users
•Spanish Autonomous Government
•Dept document management, On-line citizen portals, content
repositories
•Mixture of centraliased / distributed implementatiom

A
lfresco selected as ECM
p
latform for CIRC
A
-BC a
pp
lication which
p
pp
allows widespread collaborative groups to share information and
resources in private workspaces over the web
•http://ec.europa.eu/idabc/en/document/7400
•Target : 70 000 users over 27 member countries (centralised
applicationdevelopedandmanagedbyEUCommission)
application

developed

and

managed

by

EU

Commission)
•CIRCA-BC also available as an OS application
Private Organisations
Document / Record Management

BasicContentServicesfor
+50000employees
Basic

Content

Services

for

+50

000

employees
•Deployed centrally in Data Centers
•Access via Intranet / Portal
•French Air Force –65,000 personnel, 560 Aircraft

Renodoc
Stockanddistributiontechnicaldocumentation

Renodoc


Stock

and

distribution

technical

documentation
,
procurement catalogs, Coordination of experts and officers, Rolling
out to 30,000 users
•Alfresco: Simple to install, Open, Flexibility
•ECM for «trading applications»
•Integration with Mainframed-based business application
•Rolling out to 5 000 usersacross Lux, France & Germany
•Alfresco servers in Data Centers
45
Collaborative Content Management
•Application: DM/Collaboration + WCM
55000

55

000
users
•Why Alfresco? Open Standards, OS model
•Competition : OText & MOSS
•CRIX –Consortium of over 20 leading pharma companies including
Merck, Eli Lily, AstraZeneca, Pfizer and Novartis
Stdd
bdltiiftihfliil

S
ecure s
t
an
d
ar
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s-
b
ase
d
e
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t
ron
i
c
i
n
f
orma
ti
on exc
h
ange
f
or c
li
n
i
ca
l

research
•Alfresco –Lower transaction fees, reduce human error, established
standard, Lower transaction costs
•DCTM replacement
•First project for 200 managers
46
Content Services / Community
•Adobe -$3Bn software vendor

PoweringAcrobatcom(Tensofmillionsofusersterabytesofdata)

Powering

Acrobat
.
com

(Tens

of

millions

of

users
,
terabytes

of

data)
•Benefits -Standards based, Superior performance, Clustered high
availability
•NXP –Formerly Philips Semiconductors, $6bn, 25,000 employees

LotusN
o
tesmigrationFoundationforcontentandcollaboration

Lotus

N
o
tes

migration
,
Foundation

for

content

and

collaboration

services, rolling out to 25,000 users
•Alfresco –Future proof, Open architecture
•Swisscom

11bn CHF
,
19
,
000 em
p
lo
y
ees
,,py
•Community based product innovation, User Generated Content
(UGC), Community test, Rate and comment on future products,
AJAX RIA

Alfresco
DevelopmentflexibilityOpensourceCost
47

Alfresco
-
Development

flexibility
,
Open

source
,
Cost
Web Content Management
•Activision –$2.9bn, #1 U.S. console and handheld game publisher

40differentfranchisemicrosites5mregisteredusers5mguest

40

different

franchise

microsites
,
5m

registered

users
,
5m

guest

users, 6 languages, 6 servers, JSP and Flash
•Alfresco -Huge savings in license costs, No tie-In, Dramatic savings
in media costs
•Harvard Business School Publishing –Global thought leadership
•www.hbsp.harvard.edu
, personalization with ATG, JSP
•Alfresco–Publish Time cut from 6 hours to 15 minutes, Rapid
prototype in 2 weeks
•$1B leading travel site and a division of Sabre.
•Using Alfresco to customize and upon which to build its global
template of web properties, e.g., Travelocity.com, LastMinute.com.
•Reasons for choosin
g
Alfresco: O
p
en source
,
extensibilit
y,
cost
48
gp,y,
Major OEM Relationships

Adobe

Adobe
•Integrated Alfresco into its LiveCycle product
line
•Reasons for choosing Alfresco: Standards
based, highly flexible, superior performance
•Quark
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W
or
kfl
ow an
d
con
t
en
t

lif
ecyc
l
e managemen
t

for dynamic document assembly and
publishing
•Reasons for choosing Alfresco: Standards
based, lower cost
AlfrescoProduct
Alfresco

Product
Introduction

Eng. Gabriele Columbro

Solution Engineer, Professional Services, EMEA

Alfresco Contributor

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Background

Master in Computer En
g
ineerin
g
on Open Source ECM and Business Process
gg
Reengineering

3 years as Alfresco partner at EMEA Level

Ital
y
, Netherlands, UK
y

Project leading / ECM architectures / Alfresco specialist
Alfresco : What we do 
Enter
p
rise Content Mana
g
ement
pg
History of a success

04/2006: First fully open source ECM release (1.2)

02/2007: ECM + WCM + RM (2.0)

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10/2008: Version 3.0

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Sharepoint Protocol Support

SURF Framework
CMIS

CMIS


Outstanding innovation disruptive boost!
Repository Architecture

Linear and designed for extension
Best of breed technologies
andopenstandards
and
 
open
?
standards
Applications
WCM
WCM
DM&RM
DM&RM
Share
Share
Custom
Custom
OEM
OEM
3
rd
Party
3
rd
Party
Applications
WCM
WCM
DM

&

RM
DM

&

RM
Share
Share
Custom
Custom
OEM
OEM
A
PI
Native
Native
CMIS
CMIS
JCR /
JCR /
Native
Native
Native
Native
3
rd
Party
3
rd
Party
PHP
Java
Java
Java
REST
REST
SOAP
SOAP
JSR 170
JSR 170
REST
REST
SOAP
SOAP
.NET
Ruby
Si
Version Control
resco
o
sitory
BPM‐based 
Workflow
Security & 
Auditing
Content 
Mdli
Indexing, Search 
&QHdl
Forms
Policies and 
Aspects
Tagging, Forums, 
WikiBl
S
pr
i
ng
Hibernate
Alf
Rep
o
M
o
d
e
li
ng
&
 
Q
uery 
H
an
dl
er
Templates & 
Transformations
Clustering & 
High Availability
Web Content 
Deployment
Wiki

Bl
ogs
JMX Monitoring
Lucene
Database
Database
LDAP
LDAP
File System
File System
Alfresco 
components
SHARE
WebSite
Portal
components
SHARE
SURF
Web

Site
Portal
SURF
Presentation
Services
YUI
We
b
S
Content and
Collaboration
Remote
b
Scrip
t
S
pring
Collaboration
Services
Persistenceand
Protocols
t
s
Virtual
Persistence

and

Search
Services
Virtual
File
Services
Services
Services