Second to None Campaign Messaging

mammettiredMechanics

Nov 18, 2013 (3 years and 11 months ago)

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Second to None

Campaign

Messaging


2011 National Aerospace Week Theme:

The nation is facing immense budget pressures
and the debt, which must be tackled, is threatening to undermine programs that are
critical to our national security, technological su
periority and economy.

This year’s
National Aerospace Week will tie in with the Aerospace Industries Association’s multi
-
year budget campaign
Second to None
.


Second to None

is a multi
-
faceted effort, but one of its primary
objectives
is to
encourage stak
eholders to
provid
e

information to
elected officials
in
W
ashington
, D.C.

and have them visit facilities
in their district
to build a better understanding about
the
contributions of aerospace and defense

to our country

and security
.

It is also an
opportunit
y to showcase industry’s commitment to the future high
-
tech workforce of
American and to sustaining high
-
paying jobs across the country.



Second to None

captures the unquestioned leadership of our industry in technology and
manufacturing and the countless

innovations that our workers bring to the industry and
the nation. However, also implicit, is that there is a need for us to work together to ensure
that aerospace
remain
s

Second to None

over the long term.


Messages

Overarching:



Our nation is facing some

tough choices. It’s imperative that we cut the debt to
ensure the future of our country and our children. However, these choices should
be made carefully. Ill
-
considered cuts can have dire consequences.



The aerospace and defense industry is doing its part

to keep our nation and
economy strong. We’re working to be more efficient in our companies and make
sure that our programs are
efficient
, providing value for each taxpayer dollar.



The industry directly employs more than 800,000 workers in all 50 states an
d
supports more than 2 million middle
-
class jobs
and 30,000 suppliers
in all 50
states.




As America’s leading manufacturing export industry, aerospace contributes

$5
1.2

billion to
our trade balance,
the largest of any manufacturing sector. Last
year the i
ndustry exported $
77.5

billion, providing an important boost to our
economy.



Aerospace technology innovation creates jobs,
bolsters our competitiveness and

improves our balance of trade.

Aerospace and defense research and development
secures our nation’
s future and strengthens the industrial base.






The industry

s workforce is highly skilled, leading our nation in global
competitiveness. The workforce is comprised of proud, productive and patriotic
citizens, and there are growing opportunities for young
people

to have an exciting
and well
-
paying career in the
industry
.


Aerospace and Defense Spending:



The world is a dangerous place, the threats are changing and America must keep
its guard up.



Protecting America, our families and our way of life


and
giving our volunteer
armed forces the modern and up to date equipment they need, now and in the
future


is critical.



Reforming and modernizing defense spending should be done intelligently and
carefully

such as DOD’s
initiative to save $
76 billion in ref
orms over the next five
years

proposes
.



Economic security is the foundation for national security. Arbitrary, across the
board cuts are counterproductive and threaten our security.



The American worker gives us a critical edge in the world, both in R&D an
d on
the factory floor, and it is essential we maintain that position of strength in this
changing world.


NASA:



NASA plays a critical role in maintaining America’s technological lead and in
fueling private sector research, innovation and job growth.



Over

the years, NASA has
enabled
groundbreaking
technological developments

that have led to the growth of the American economy.



Now, at a time when America depends on new innovation to keep our economy
competitive, we should not take steps that virtually kil
l the critical programs that
help give American workers a technological and innovative edge.


FAA:



The current air traffic system is outdated and is built on
5
0
-
year
-
old technology.



It’s irresponsible to simply wait for the system to collapse, become gri
dlocked,
and less safe before we take action.



We need to plan ahead and move forward with
the Next Generation Air
Transportation System

(NextGen)

now so we can have a safe and efficient air
traffic control

system
.



Delay will end up costing more, threaten

safety and hurt our economy, which
depends on a functioning air traffic control system.