Search Engine Marketing for [Client Name]

malteseyardInternet and Web Development

Nov 18, 2013 (3 years and 8 months ago)

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Search Engine Marketing for

[Client Name]

[Date]














[Name]

[email]

[phone]




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8881

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Search Engine Optimization Proposal

Process Overview

Good website rankings are driven by content on your site and
the links and content
from other sites. With this in mind, the bullets below summarize our process for
optimizing your website’s rankings:



During the
Keyword Discovery

phase of the project, we work with you to
determine the best keyword targets. We use you
r current site traffic,
keyword research tools and your business strategy to determine the target
keywords that your prospects are using when looking for you business.



Our
onsite SEO recommendations

will provide specific recommendations
for text and codin
g changes to your website that will increase the amount of
relevant content and use of your target keyword phrases.



We then create
keyword relevant articles

for your targeted keywords each
month. The content is developed so that one article can be used sev
eral times
during the link
-
building phase of the project.



Our
ongoing link
-
building program

distributes that content to over 1000
sites that accept user
-
generated content. Each of the articles links back to
your site with relevant anchor text. Although the

primary purpose of these
submissions is links to the target site, the client may receive some referral
traffic from the submissions. If desired, we can also use the content for
blogging. Finally, all submissions are added to social bookmarking sites and
o
ther locations to improve the indexing of the content by search engines.



Any confirmed links are included in our linking rotation so that some new
articles my link to other articles or social bookmarks. The process increases
the value of the links into yo
ur site.



All of our activities are available for client review through our SEO
dashboard. In addition to the actions, we track rankings on a daily basis for
each targeted keyword.



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Online Tools

Our SEO services are delivered by our custom search market
ing platform. You can
log in to our dashboard at any time to check the status of your campaigns and
review your current rankings.


See your current SEO rankings and keep track of trends on our SEO Dashboard



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In addition to your SEO ranking, keep track o
f all of your campaign activities


Recommended Program

Keyword Research and Onsite Recommendations

While our primary focus will be on link building, we will start with keyword
research and basic onsite SEO update recommendations. You will get the following

deliverables:



Keyword Research



We kick
-
off all engagements with an initial interview
with your team to uncover any internal / analytics information we might use
for keyword inputs. These keywords are listed in an earlier section. We then
evaluate that l
ist against 3
rd

party search volume data sources to select
targeted keywords. We will likely identify some important head terms as
well as the longer tail terms. The deliverable will score each keyword based
on estimated search volume and relative competit
iveness to rank on that
term.



Onsite recommendations



The content and structure of your website it an
important part of good search engine rankings. We will provide a document
with specific recommendations for your site. We will also provide best


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practic
es for updates to your website and internal linking recommendations.
We can implement the site recommendations or you can do it yourself.

Link Building Program

Once we have selected your target keywords and provided site recommendations,
we begin our Link
Building program. The number of links to your website will
greatly influence your search rankings.

Article Distribution and Link Building

We will write articles about your keyword targets each month.

We will then submit your articles to sites across the
web. Our article distribution
process will also submit the content to RSS aggregators, social bookmarking sites
and other user generated content hubs.

Our services are typically grouped into packaged monthly subscriptions. The table
below is a sample serv
ice plan for your site.




Plan Details and Cost

The table below includes the monthly activities of our SEO program. The initial
month also includes Keyword Research and Onsite Recommendations as explained
above.

Description

Plan Feature

Reporting



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Targeted Keywords



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Description

Plan Feature

Articles

/ Blogs
Written



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party
article sites and
allow links back to the target site.

8

/ month

Blog Comments (optional)


relevant comments on blogs with a
link back to you site.

Yes

Monthly Content Submissions



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75

/ month

Social Bookmarking



3
rd

party
sites that allow people to tag
content on the web. These sites are
used to highlight the article content.

Yes


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RSS Promoti
on



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Package Cost

$
1100
/ month




One time On Site S.E.O. Setup of $99.00 not included




One time P.P.C. Campaign Set up fee of $90.00 not included