DR Hbbtv pilot project

makeshiftklipInternet and Web Development

Oct 31, 2013 (3 years and 11 months ago)

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DR Hbbtv pilot project

Thomas
Elton Jensen

DR Distribution

Streaming

manager

DR

National Public service broadcaster

in Denmark

Traditional free
-
to
-
air broadcast:

6 TV channels

22 Radio channels


DR
Byen

(2006)

Copenhagen



Online website: dr.dk

#1 media site in Denmark
with

>4.000.000
views

/
month

500.000
views

hours/month

DRnu

(DR.dk/
tv

)

Live
simulcasting
: all
tv

channels (
geoblocked
)

On demand :
catchup

TV

1 month archive+ prerelease



PC , mobile, tablets and …
Smart
-
tv
??






History

… 2010+2011
:


Many different “smart
tv
” technologies


Philips, Sony, Yahoo widgets,
Samsung



Proprietary and special development for each
platform



Part
of a commercial
portal?



End user must install an app from an “App store”



What about open standards?


Youview
?


Hbbtv


=> “ DR
hbbtv

whitebook







Why
HbbTV
:


Its an open and neutral technology


ETSI standard from july 2010


Nordic standard API (NorDig 28.09.2011)


EBU supported


Broadcaster “friendly”


Fast and easy development: ce
-
html ect.


Enduser: no app install, its part of the tv channel












Hbbtv

Pilot 2012


Open public trial


Catch
-
up video on demand services


Similar to service on
dr.dk



Same content , (subset only 7 days content)



More
simpel

navigation: TV screen and remote control



Same production:
metadata+videoformat



Same distribution: streaming servers

Hbbtv technology:

Simpel

concept:


1) On DRs broadcast TV channels, metadata is send

on the channel, signaling an
Hbbtv

services.


2) TV or setup boxes supporting the standard (
HBBtv
) and are
connected to the internet, will show a red
-
button icon on the
tv
-
screen.


3) When the user actives the red
-
button, the TV displays a
Hbbtv

page from
drdk

with content from dr.dk and on demand video.

DR nu content on
tv
,



Video 1Mbit, same as pc quality



Same QOS as the internet (buffering ? Etc)

Open

Hbbtv


webpage

Content

from
drdk

TV

DR
HbbTV

webpage

Close
Hbbtv

webpage

DR Pilot:
Open

trial

in 2012




Technical

test
:



DRnu

application

on

different

TVs
.
Can we
develop ONE simple application for all
Hbbtv

TVs.
No special fix or customization?



Interoperability

workshops,
how

to test?



Hbbtv

signaling

in
networks
:
dvb
-
t
,
cabel

etc



Video en web quality on the big screen : h264 in
1.3
mbs



Web streaming experience on
tv
, is “buffering”
ok





DR Pilot:
Open trial in 2012



User test
:

Interviews with a selected
usergroup


Ease of use,


Navigation with remote control



TV
vs

web quality



Web,
hbbtv
, mobile?

Project plan


December 2011
-
march 2012



Development of
Hbbtv

application



launched open pilot 1.3 2012


March
-
August 2012



Technical test and bug fix


Test on different networks: DTT,
cabel

etc



Test of launcher application, “offline page”


September
-

2012



User test


October


December 2012



Evaluation :



Jan 2013, Trial continues q1+q2




https://www.youtube.com/watch?v=dlo91qbu74M

0
5000
10000
15000
20000
25000
30000
35000
Unique visitors pr month

Unikke besøgende
0
200000
400000
600000
800000
1000000
1200000
Jan/12
Feb/12
Mar/12
Apr/12
May/12
Jun/12
Jul/12
Aug/12
Sep/12
Oct/12
Nov/12
Dec/12
Visits pr month

Antal besøg
Technical test, some results:




Yes its possible to develop one application for all
Hbbtv


Fast development, very easy to make changes


Testing is very difficult: 5
tv

sets (legacy models)



Minor bug fix, red button used for
rec

etc, exit to broadcast
signal etc



Problems with H264, hinted for download


Offline page in broadcast didn’t work at first, also problem with
cookies




How to open for
hbbtv

on Samsung TV!



No official list of
hbbtvs

in
dk



Progressive download does not always wok

… http byte range request with an open end, and DRs caching
server.


Pilot continues: fix caching problem, New
drdk
/
tv

api
, internal test
of
Mpegdash

if possible. Evaluation the need for App
-
server like
Nordijas

Fokus

on.


User survey:


Yes:



DR
Hbbtv

pilot is a success


Easy to view a program you missed on TV


TV when you want


No need for extra devices


You don’t have to connect pc to
tv


You don’t need a PVR


But:



Must work every time , its like TV



Must be easy to use:


what is red button,


how to use fixed point navigation?



how to find content : A
-
z, search?



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