NEW PERIODICAL PROPOSAL

lynxfatkidneyedNetworking and Communications

Oct 26, 2013 (3 years and 10 months ago)

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NEW PERIODICAL PROPOSAL

APPROVAL PHASE ONE FORM
MAGAZINES

(If using abbreviations, please spell out on first use)


PERIODICAL TITLE:



IEEE Cloud Computing
.


PROJECTED LAUNCH YEAR:


January 2014.


PERIODICAL
FINANCIAL
CO
-
SPONSORS:



Funding to support the initial launch of this
magazine

as part of the Cloud Computing
Initiative is from the New Initiatives Committee (NIC) budget, and was approved at the
January 2012 BOD meeting.


There will be no financial co
-
sponsors.


PERIODICAL
TECHNICAL CO
-
SPONSORS:


Technical co
-
sponsorship
is being discussed

with: Communications Society, Power and
Energy Society, Consumer Electronics Society,
Signal Processing Society,
and Systems
Council.
Technical co
-
sponsors will receive these benefits:


1.

One seat per society or council on the editorial board of the magazine and a role
in steering the scope
, guiding the
nature of content
,

and
appointing associate
editors.

2.

D
igita
l

s
ubscription
s

to the magazine for their members

at
the rate available to CS
members

(currently
$19.95

through Qmags
)
.

3.

A
reasonable number
of f
ree

house
ads


in this or
an
other Computer Society
magazine
to promote
thei
r products, services and events, as space permits.


PERIODICAL OFFICIAL SCOPE:


IEEE Cloud Computing

m
agazine
will publish peer
-
reviewed articles that
provide
innovative research ideas
,
applications results,
and
case studies
. It will
raise awareness of
research and application challenges

in all areas of cloud computing
, such as hardware,
software, security
,

and p
rivacy
.

It m
ight

also include news, conference reports, and
other
columns

and departments.


In contrast to
the proposed
IEEE Transactions on Cloud Computing
, a
highly academic
publication
,

IEEE
Cloud Computing
m
agazine
will
provid
e

accessible technical
in
formation to
IEEE
members
. In addition, it will offer IEEE societies
,

with interests in
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cloud computing
,

the opportunity to provide content and/or promote their related
products and services.
It will also serve as a vehicle for others
who
wish to learn about
IEEE’s
cloud computing activities in the areas of conferences, standards
,

and educational
programs.


The magazine will consider submissions specifically in the areas of
cloud in the business
environment, cloud economics, cloud governan
ce, migrating to the cloud,
cloud security,
trade
-
offs between privacy and utility of cloud, cloud standards, development tools,
software, backup and recovery, interoperability, applications management, data analytics,
communications protocols, mobile clou
d, private clouds, liability issues for data loss on
clouds, data integration, big data, cloud education, cloud skill sets, cloud energy
consumption,
and
applications in commerce, education
,

and industry.

High
-
quality
tutorials, surveys, successful impleme
ntations, technology reviews, lessons learned,
and
policy and societal impacts

will be of particular interest for the magazine.


PERIODICAL NEED:


Cloud computing is an emerging model for data storage and computation in

which users
access virtual servers,
software, and hard drives. For public

clouds
,

computing cycles
and data storage
are

rented from online vendors
,

specializing as cloud computing
providers. Large corporations and

governments may implement private clouds
,

where a
d
edicated cloud

facility is

provided for their employees. In both cases
,

the data and

software
are

stored in massive, remote data centers, or “clouds.” There

are many
potential benefits as well as risks in cloud computing
,

compared

to traditional local in
-
house computing solutio
ns. However, there is a

lack of reliable information concerning
the approaches, benefits, and

risks involved. The number of new technologies and
methods involved

warrant creating an unbiased magazine to meet the needs of business

leaders, technicians,
gov
ernments
,

and academics.
IEEE Cloud Computing

magazine
will serve
four

critical and timely needs of the IEEE cloud

computing community:


1)
The growth of cloud computing has been unprecedented in the last

decade. There is no
peer
-
reviewed
publication available that presents

high
-
quality

a
pplications/technology/implementation
-
oriented articles in

this field to researchers,
educators, and students. Although
,

the Phase 1

proposal for
IEEE Transactions on Cloud
Computing
has been approved in

pr
inciple,

that publication will focus on highly technical
and academic

in
-
depth work in specialized areas. There is a critical need for another

publication that provides general
-
purpose tutorials, application case

studies, and articles
that analyze recent t
rends and discuss future

directions.
IEEE Cloud Computing

magazine
will fill this gap.


2) For cloud computing practitioners, there is currently no magazine

available to
communicate lessons learned and current concerns, share their

knowledge, and exchange

ideas with their peers in academia.
IEEE Cloud Computing

will provide a direct
communication and dissemination channel

between these communities and permit them
to share the latest developments

and challenges.


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3)

Cloud computing
-
related governmental user
s also
need

a general
-
purpose, easy
-
to
-
understand refereed publication summarizing the current state
-
of
-
the
-
art of cloud
computing research and industry practice to help with their regulatory and project needs,
as well as funding allocation decisions.
IEEE

Cloud Computing

will be

the first
publication serving this critical need.


4)
There is a pressing requirement for a publication to
aggregate and
disseminate IEEE
societies
-
wide news about
societies’
conferences, workshops, tutorials, special
-
issue and
s
pecial
-
section call
s

for papers, progress in standards development and adoption, and
information concerning other community development activities such as local chapter
activities, honors and awards conferred, etc.
IEEE Cloud Computing

will be such a
publication, functioning as a hub to inform about and synergize activities across the IEEE
cloud community in a timely manner.

IEEE
already
has a number of initiatives relating
to
c
loud computing. The
m
agazine would serve as a vehicle for
integrating these
activities. For example, t
he CCI Standards Track already proposed and gained required
IEEE Computer Society (CS) and IEEE
-
SA approvals for the new IEEE Cloud
Computing Standards Committee Sponsor. The CS and IEEE
-
SA have also approved th
e
CCI Standards Track proposal for two new IEEE standards projects: IEEE P2301TM,
Draft Guide for Cloud Portability and Interoperability Profiles (CPIP), and IEEE
P2302TM, Draft Standard for Intercloud Interoperability and Federation (SIIF)
.

Both
standard
s projects conducted kickoff meetings in 2011. In conjunction with this work, the
CCI Standards Track leveraged IEEE
-
SA resources to mount a highly

effective PR
campaign focused on the CCI, resulting in coverage in more than 100 top
-
tier
articles/blogs/new
s pickups
.


The lead volunteer champion for publications as part of the Cloud Computing Initiative is
Jon Rokne. Jon will present this
proposal at the TAB Periodicals Committee meeting
.
Kathy Grise,
as the overall staff lead
,

will assist.


IEEE Cloud Comp
uting

would augment the

following

magazines published by the IEEE
C
omputer Society and the IEEE Communications Society:

Computer

The flagship publication of the IEEE
Computer Society.

Computing in Science & Engineering

1

The magazine of computational tools and
methods.

IEEE Annals of the History of Computing

Historical perspectives on computing,
software, and networking.

IEEE Computer Graphics and Applications

Bridging the theory and practice of
computer graphics.

IEEE Intelligent Systems

Putting AI
theory and applications into
practice.

IEEE Internet Computing

Engineering and applying the Internet.


IT Professional

Technology solutions for the enterprise.

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IEEE Communications Magazine


Current issues and advances in wireless,
optical and wired communications;
applications driven.


Network, IEEE: The Magazine of Global Networking

Network protocols and architecture, protocol
design and validation, communications
software, network
control, signaling and
management, network implementation
(LAN, MAN, WAN), and micro
-
to
-
host
communications.


IEEE Wireless Communications Magazine


Technical, policy and standard issues
relating to wireless communications in all
media and at all protocol
layers.

------------------------------------------------------------------------------------------------------------

1.
Co
-
sponsored with the American Institute of Physics.

2. Co
-
sponsored with the IEEE Reliability Society.


WAS THERE A
POTENTIAL
READERSHIP SURVEY CONDUCTED TO
ASSESS THE NEED?


No
readership survey
has yet been undertaken

for this specific magazine
.
However,
a
2011
Computer Society
member survey showed that cloud
computing
was among the top
three topics that our members wanted
to see more frequently:




Cloud computing
-

39%



Programming
-

41%



Software development/design/engineering
-

42%


ALTERNATIVE PUBLISHING MECHANISMS EXPLORED:



Currently, articles in the areas
of cloud computing



general
-
purpose tutorials, case
studies, practical implementation challenges, ITS community development related
information, and the like


are
scattered among a diverse set of society magazines.
High
-
quality applications, surveys, and user experiences
are being produced, and it is
appropriate to disseminate these contributions in
a dedicated
IEEE magazine. Publishing

IEEE Micro

The magazine for chip and silicon systems
designers.

IEEE MultiMedia

The source for users, researchers, and
designers of interactive media.

IEEE Pervasive Computing

Advancing research and practice in mobile
and ubiquitous computing.

IEEE Security & Privacy

2

Building dependability, reliability,
and
trust.

IEEE Software

Building the community of leading

software practitioners.

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in alternative venues, such as web repositories or other non
-
IEEE, non
-
peer
-
reviewed
locations, will not only be unsuccessful in
attracting attention to the contributions, but
will serve to denigrate the quality of the contributions
.
Also
, the reach of the proposed
IEEE Transaction on Cloud Computing

is limited to primarily academic researchers. In
contrast, the magazine will aid t
he cloud community
development effort within IEEE,
extend the IEEE cloud computing activities to include industry and government
practitioners, and disseminate cloud computing research to the general community.


OVERLAP WITH EXISTING IEEE PERIODICALS:


Cl
oud computing articles have appeared in a number of IEEE magazines, including
:

Computer, IEEE Software, IEEE Internet Computing, IT Professional, Computing in
Science and Engineering,

IEEE Signal Processing
,
IEEE Security & Privacy
,
IEEE
Communications
,
IE
EE Power & Energy
, and
IEEE Signal Processing
.

We do not expect
this to stop when
IEEE Cloud Computing

is published.
Some overlap with these
magazines is to be expected due to the broad impact that cloud computing has on
a
variety of professions and
disciplines.


C
ONTENTS DISTRIBUTION AND PEER REVIEW PLANS
:


The magazine will include

technical
news
,
technical
articles
, survey
articles
, and
applications
-
oriented
articles
.
The a
rticles will be contributed by volunte
ers
,

following
the
standard peer
-
revie
w process that all Computer Society magazines follow
.

Each issue
will consist of 80 pages and
contain

five or six
feature (peer
-
reviewed)
articles

plus some
departments and columns
.


ARTICLE

SOURCE CHANNELS:



Content

w
ill

be acquired
by word of mouth and advertising
via
m
ultiple IEEE venues,
including
ads
in
Computer,
IEEE Internet Computing,
Spectrum
, and

other magazines.

Some content will be referred to the magazine by editors of other IEEE publications.
Announcements will also be made on flyers distributed at major related
annual
conferences
, such as those listed below
.


*Note: more conference opportunities will be identified and added.



Conference Name

Dates

Location

12th IEEE/ACM International
Symposium on Cluster, Cloud and
Grid Computing

May 13
-
16, /2012

Ottawa,
Canada

IEEE Cloud 2012

June

24
-
29, 2012

Honolulu, Hawaii

International Conference on
Network
-
Cloud Computing and
Applications

November 12, 2012

Toulouse, France

IEEE CloudCom 2012

Dec
ember

3
-
6, 2012

Taipei, Taiwan

International Conference on Cloud
and
Service Computing

December 12, 2012

Hong Kong, China

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E
mail solicitation
s

will
also
be done
by
the EIC

and
through
email lists we obtain
.
Additional sources will include invitations to
l
arge corporations

to

ask

their staff

to
submit articles

and call
s

for
articles

through
the
IEEE Cloud Computing web portal and
participating IEEE society web pages.


The
EIC

and associate editors will encourage:


1.

Submission of high
-
quality research from members of the cloud computing
community.

2.

Members of more traditional computing communities to submit articles for
consideration.

3.

Authors of important conference papers at IEEE
c
loud
c
omputing conferences as well
as of papers in special sessions at other IEEE conferences, and other non
-
IEEE
meetings, to expand their papers and submit them for consideration.


Contributing authors are expected to emerge from the general
cloud computing
research
and applications
commu
nity including

researchers
and
practitioners in the fields of
intelligent transportation systems,
information technologies,
infrastructure
development
and
protection,
public policy, and social and
economic

studies, among others, who are
working on
cloud co
mputing
-
related topics.


We also expect a
high
percentage

of
contributions from
cloud computing
experts

in
various cloud computing
-
related industries, government agencies,
industry consultants
and practitioners focusing on successful implementations, pract
ical challenges, lesson
s

learned, and policy considerations. Invited
, peer
-
reviewed

articles will be u
sed

to ensure
that the initial issues will have the best articles possible. The authors and participants of
the annual IEEE
cloud computing conferences an
d other meetings
sponsored by the
participating societies will also be tapped for contributions.


IDENTIFYING POTENTIAL VARIANCE FROM CURRENT NORMS:



Some content may be reprinted from other
Computer Society
and co
-
sponsor
s’

magazines. This will help accelerate the launch of the magazine and permit us to feature
the best cloud articles from other magazines. Limited reprinting is acceptable under
PSPB Section 6.4.


WORKSHEET AND BACKGROUND INFORMATION

APPROVAL PHASE ONE FO
RM


IS THERE VARIANCE FROM IEEE’S PERIODICAL NORMS?


(This information will help the Periodicals Product Manager determine if there are any
important departures from standard operating procedure requiring communication during
the early stages of the perio
dical approval process.)




PAGE COUNTS:

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(Aggressive page growth planning has been historically problematic, particularly in


topic areas with no existing paper flow channel being utilized. During Approval


Phase One, these page count
s are only estimations. During Approval Phase Two, they


are final counts for the proposal. The Year Two and Year Three counts may be


adjusted post
-
proposal, based on actual experiences.)


We propose
that the magazine be

quarterly
for

the first year
and bimonthly thereafter:




EDITORIAL PAGES

ARTICLE COUNT

Year One


336

average of 6 per issue

Year Two


504

average of 6 per issue

Year Three


504

average of 6 per issue


For Magazines, Advertising pages may not be known in
Approval Phase One and are
optional in Phase 1. They are required in Phase 2



AD PAGES (for Magazines only):
Not known at this time
.



Year One


Year Two


Year Three









AD PAGES

Year One


Year Two


Year Three




SPONSORING SOCIETY MEMBER MEDIA SELECTIONS (PLEASE CHECK
ALL THAT APPLY


for example,
if you plan to offer the title as print, electronic
and print & electronic for a subscription price, all 3 options should be checked.

If you
plan on giving sponsoring so
ciety members one media type for free, please do not
include that media type in the options you select below. For example, if you plan to
give print for free to sponsoring society members, and electronic as an option they can
pay for, you would just check
the electronic option below, even though technically
they would be receiving print and electronic since print is free with society
membership):


(What options for content delivery will be provided to members?)



PRINT

ELECTRONIC

PRINT
-
PLUS
-
ELECTRONIC




PLEASE LIST SPONSORING SOCIETIES THAT WILL BE OFFERED THESE
OPTIONS:

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AND WILL ANYTHING BE GIVEN
FREE

WITH SPONSORING
-
SOCIETY
MEMBERSHIP (PLEASE CHECK

ONE OPTION ONLY)



Some periodicals are provided as a benefit of membership to a society. Societies

have been eliminating the practice of “bundling” print or print
-
plus
-
electronic of

transactions/journals, as the price of fulfilling print places a heavy
burden on the

society budget. Electronic access to a transactions/journal via “bundling” as a

society membership benefit continues to be prevalent. This lowers the overall

revenue of the periodical, however.


PRINT

ELECTRONIC

PRINT
-
PLUS
-
ELECTRONIC


SPONSORING SOCIETY THAT WILL RECEIVE THE ABOVE MEDIA
OPTION FOR FREE





IF YOU WILL BE GIVEN SOMETHING FREE WITH SPONSORING
-
SOCIETY MEMBERSHIP AS INDICATED ABOVE, PLEASE
INDICATE
WHETHER YOU WILL ALLOW ALL OTHER IEEE MEMBERS TO
PURCHASE A SUBSCRIPTION (KNOWN AS A GENERAL INTEREST
SUBSCRIPTION, SEE BELOW).

When giving print and/or online free with sponsoring
-
society membership, you
have the option of allowing all IEEE membe
rs to purchase a subscription or not.
Only with bundling is this option allowed. All new periodicals that are not
bundled and must be purchased by Sponsoring Society members must also be
offered to all IEEE members for purchase.



Yes, allow General Interest Subscriptions for all IEEE
members




No, other IEEE members will not be allowed to purchas
e a
subscription. The only IEEE members that will be able to access it
are the Sponsoring Society members that will receive it for free.




Not applicable. The periodical is no
t bundled.



2007 BUSINESS RULES CHANGE

(GENERAL INTEREST)
: Previously (2006 and
earlier), Societies/Councils were given the choice of whether or not they wished to
have their publications offered as general interest (available to all IEEE members,
regar
dless of whether or not they are society members). Offering the periodicals as
general interest could potentially increase revenue, but additional costs may offset
this. Starting in 2007, due to changes in IEEE’s business management systems, all
titles wil
l need to be offered as general interest and have a general interest price
Please list all sponsoring societies that will be allowed to subscribe to the medi
a options
noted above.
Computer Society, Communications Society, Power and Energy So
ciety,
Consumer Electronics Society,
Signal Processing Society
. If the Systems Council has
members after the 2014 renewal cycle, they can subscribe to the options above.


No sponsoring society will receive the magazine for free
.

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created for at least the number of media options that are available to the sponsoring
Society/Council. For example, if a title is offered to its sponsoring society, as print,
electr
onic, and print
-
plus
-
electronic, then it must also be offered as general interest
print, electronic, and print
-
plus
-
electronic.

The only exception is if this title is not
available for individual sale to members but is bundled with membership, then no
gene
ral interest offering price is required.



NONMEMBER MEDIA SELECTIONS (PLEASE CHECK ALL THAT APPLY


for
example, if you plan to offer the title as print, electronic and print & electronic, all 3
options should be checked):


(The concept of an electronic
-
only periodical has been


and continues to be


a

problematic business model. While members seem to be comfortable with electronic
-

only access, there are librarians still demanding content be made available in print. For
the moment,
every periodical is required to provide at least enough print copies of
content to service print All
-
Society Periodicals Package customers. This is
approximately 100 copies.

Experimentation with a quarterly CD
-
ROM format of a title is
underway. A single

binding of the content at the end of the publication year is also a
trial. )


PRINT

ELECTRONIC

PRINT
-
PLUS
-
ELECTRONIC

(To handle the combo, please note a
promotion will be set up for discounting the
print or online sub, if the customer already
has the
other media type)


MEDIA SUMMARY:

(
Please write "FREE" in the boxes that will receive the
magazine

for free, and mark "X"
in boxes that can purchase a subscription to the
magazine. Leave empty boxes for those
media types that will not be offered.)



Sponso
ring Society Members

Other IEEE Members

Non
-
Members

Print




Electronic

X

X

X

Print + Online




CD
-
ROM



ASPP only


FREQUENCY OF PRINT ISSUE:



(There is nothing holding a publication to a typical quarterly, bi
-
monthly or monthly


frequency. Five or eight issues per year are viable options when there is concern a


quarterly is not frequent enough to keep coverage relevant or fresh.)




Year One


N/A

Year Two

N/A

Year Three

N/A


FREQUENCY OF ONLINE POSTING:


(When would you intend for an accepted manuscript to be made available online? For

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example, IEEE Publications Operation is capable of
posting articles to IEEE Xplore


upon approval for publication, but discussions must begin early.)


AVAILABLE IMMEDIATELY (“RAPID
-
POSTING”)


AVAILABLE WHEN THE FULL ISSUE IS COMPLETE

If online posting freq
uency will be different from print frequency, please provide
the online issue frequency:

Year One

4

online issues

Year Two

6

online issues

Year Three

6

online issues




WILL ONLINE ACCESS BE SERVICED THROUGH IEEE XPLORE?




YES


NO



WILL ONLINE ACCESS BE SERVICED THROUGH ANY OTHER WEBSITE?




YES


NO





If yes, please explain:


Online access will be serviced through the IEEE Computer Society Digital Library.

The
magazine
homepage will be accessible via IEEE Cloud Computing web portal
(http://cloudcomputing.ieee.org).


The cloud computing portal is in development and will be launched end of 1Q or early
2Q 2012.

The portal will provide a central source from which one can fi
nd information
pertaining to cloud computing. The portal will contain links to Xplore articles, and
abstracts.



WILL MANUSCRIPT CENTRAL BE USED FOR MANUSCRIPT PROCESSING?


(A quote will be provided for the second phase of the new periodical p
roposal, but


discussion needs to begin early with IEEE Publications Operations. If Manuscript
Central will not be used, information and costs must be provided early
,

so that
expenses can be included in the financial portion of the phase two proposa
l.)




YES


NO

If no, please explain:





DO YOU PLAN TO CHARGE VOLUNTARY PAGE CHARGES?
Yes












No



IF YES, PLEASE
NOTE WE WILL USE 6% OF YOUR PAGE COUNT.

______________%


DO YOU PLAN TO CHARGE OVERLENGT
H PAGE CHARGES?

Yes












No


Type any explanation here.

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IF YES, PLEASE
NOTE WE WILL USE 12% OF YOUR

PAGE COUNT.

______________% $________________


Note: Since the delivery will be electronic,

we do not expect to charge. However, it is
recognized that there is still is a cost to produce. We
will
limit the number of pages each
article can have be
fore publication.


FOR MAGAZINE PROPOSALS ONLY:

WILL IEEE MEDIA BE HANDLING THE ADVERTISING FOR YOUR MAGAZINE?





YES

X

NO


The C
omputer Society

will be responsible for a
ll advertising efforts related to
IEEE
Cloud Computing.


WILL TECHNICAL ARTICLES IN THIS PERIODICAL COMPLY WITH IEEE’S
PEER
-
REVIEW POLICIES AND PROCEDURES?



X YES


NO


DURING

THE PROPOSAL QUOTATION PROCESS, IEEE STAFF WILL

PROVIDE A QUOTATION FOR PRODUCTION AND FULFILLMENT

EXPENSES ASSOCIATED WITH THIS PUBLICATION. MAILING EXPENSE IS

DEPENDENT UPON THE GEOGRAPHIC LOCATION OF SUBSCRIBERS.


WHAT SINGLE IEEE PERIODICAL COMES CLOSEST TO REFLECTING THE


POTENTIAL US/CANADA VERSUS REST
-
OF
-
WORLD PROFILE OF THIS


PUBLICATION’S POTENTIAL SUBSCRIBERSHIP?



IEEE Pervasive Computing


TO HELP WITH THE MAR
KETING ANALYSIS, PLE
ASE PROVIDE AS MUCH
RELEVANT

INFORMATION AS POSSI
BLE FOR THE FOLLOWIN
G QUESTIONS:


1). What IEEE magazines would be considered competition for the proposed publication?
In other words, if a target user decided to use another IEEE magazine besides yours for
his/her research purposes,
what titles would they use?


The following IEEE magazines publish some cloud content each year
,

but none of them
are dedicated to cloud computing
. Also, the quantity of cloud material in each
one
is
much less

than

it would be in the proposed magazine:
IEEE Software
,
IEEE Internet
Computing
,
IT Professional
,
Computing in Science and Engineering
,

IEEE Signal
Processing
,
IEEE Security & Privacy

and
Computer
.


2). What non
-
IEEE magazines would be considered competiti
on for the proposed
publication? In other words, if a target user decided to use a non
-
IEEE magazine instead
of yours for his/her research purposes, what titles would they use?


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Our research has not found a peer
-
reviewed and subscription
-
based cloud maga
zine.
However, there are several electronic cloud magazines that target business purchasers.
These include:



Cloud Computing Magazine, TCM, quarterly, free,
http://cloud
-
computing.tmcnet.com



Cloud Ma
gazine,
Brinkster Communications Corporation
, bi
-
monthly,

$2.99 per
issue.

http://thecloudmagazine.com



Cloud Magazine (French),
http://www.cloudma
gazine.fr/dotclear/index.php



Journey to Cloud Magazine, Intel, http://www.intel.com/content/www/us/en/cloud
-
computing/cloud
-
computing
-
journey
-
to
-
cloud
-
v1i2
-
paper.html


3). What other engineering associations or learned societies would be considered a
"key"
a
udience for this publication?



ACM,
Usenix,
British Computing Society.


4.) List IEEE and non
-
IEEE conferences and their attendance for which this publication
would be appropriate?


Computer Society


IEEE International Conference on Cloud
Computing
-

estimated attendance of 400


IEEE International Conference on Cloud Computing Technology and Science
-

estimated attendance of 290


IEEE International Conference on Cluster Computing
-

estimated attendance of 300


IEEE International Conference
on Utility and Cloud Computing
-

estimated attendance of
136


IEEE/ACM International Symposium on Cluster, Cloud and Grid Computing
-

estimated attendance of 149


International

Conference on Cloud and Service Computing

-

attendance of 87


International Conference on Network
-
Cloud Computing and Applications
-

attendance of 29


IEEE


About 145 IEEE conferences reference

cloud on the current calendar.


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11

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2012


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13

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Non
-
IEEE


An internet search showed over 100
hits for non
-
IEEE
c
loud
c
onferences
, includin
g:


Cloud Expo

Global Services Conference

Cloud Connect

InfoSec World

Cloud Computing World Forum

IBM Smart Cloud Symposium

Cloud Security Alliance Innovation Conference

Cloud/Gov 2012

Int’l Conference on Cloud Computing and Services Science

Microsoft Clou
d Training Conference


5). Name specific industries, businesses and professions that will find your periodical of
interest.


Cloud computing is a service, a method of delivery, and a different way of managing
infrastructure, in order to improve
productivity, increase profit
,

and expand customer
bases. As such, it is being used by a broad range of industries,
large and small businesses,
and many different professions. Basically, anyone who uses applications and off
-
site
storage may be interested i
n cloud computing.

Types of u
sers
and examples
include:




Cloud providers
(
Amazon,
Microsoft, Google,
AT&T
)



Online

retailers (Netflix)



Large corporations (3M, Eli Lilly)



Banks (Citibank)



Government agencies
(NASA)


6). What are the job titles or functions of individuals who will find your periodical of
interest? Please list in order of importance.


CTOs, CEOs, CF
Os, IT managers and other senior managers, software developers,
security professionals, software architects, IT workers.


7). Please list any technology trends that could impact the sales of your periodical.


More and more businesses are using cloud comput
ing not only to save IT expenses but to
enhance their agility. Cloud computing permits businesses to flexibly and quickly adjust
infrastructure and respond to business requirements in a way that was impossible prior to
cloud.



8.) Please list any other in
formation that would assist us in the marketing analysis.


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2012


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Cloud computing is no longer on the horizon; it has become the next logical step in
enterprise computing. Organizations are focusing on managing information and no longer
on managing infrastructure
, by having their applications and storage, applications
development environments, and even infrastructure a
nd security available from the c
loud.
The embrace of IT as utility service allows them more efficient use of IT hardware and
software investments, on demand provisioning/de
-
provisioning, elastic scalability,
agility, and usage based charging.
Gartner’s research projects that in 2014 clou
d
computing

revenue will
double compared to 2010
,

reaching

$1
48

billion. S
o s
oon, cloud
computing will be the only reasonable choice and successful businesses will have no
headquarters and no IT infrastructure. Expected growth of data will also drive furth
er the
demand of cloud computing. Century Link projects that by 2015 the amount of created
and replicated data will increase four times
,

reaching 8

zettabytes
. These and further
explosive growths of data will need to be securely stored, while being efficie
ntly
accessible
anytime, through any device, and from anywhere.
As a result, n
ear future
developments will
be
focus
ing

on cloud security standards
,

data virtualization

through
advanced analytics
and
parallel
-
processing

optimization,
mobile applications
,
and
PaaS
for specialized mobile platforms
.

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2012


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APPENDIX A: CO
-
SPONSORSHIP AGREEMENT(S) THE MOUS ARE
OPTIONAL FOR PHASE I. THE MOUs ARE REQUIREMENTS FOR PHASE II
(if applicable)


None included.


APPENDIX B: TAB PERIODICALS REVIEW AND ADVISORY COMMITTEE

RECOMMENDATION FROM LATEST PRAC REPORT REGARDING THE
PROPOSING SOCIETY/COUNCIL’S PUBLICATIONS