Product Lifecycle Management: Ideation and Innovation

lumpysteerSoftware and s/w Development

Dec 2, 2013 (3 years and 8 months ago)

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Product Lifecycle Management:

Ideation and Innovation

Mileta M. Tomovic, PhD

W.C. Furnas Professor

Purdue University

John N. and Connie Taylor Lecture

The Future of Knowledge Economy


The Knowledge Economy

is being eclipsed by
the
Creativity Economy.



The new core competence is
Creativity
. It isn't just about
math and science anymore. It's about creativity,
imagination, and, above all, innovation. The knowledge is
being commoditized.



The U.S. is the leader in the Creativity Economy
-

for the
moment.

<
http://www.businessweek.com/smallbiz/content/feb2007/sb20070227_818588.htm?chan=search>

Creativity Economy


The new forms of innovation driving Creativity Economy
forward are based on an intimate understanding of
consumer culture
-

the ability to determine what people
want even before they can articulate it.


Innovation “Definition”


“The successful exploitation of ideas,
into new products, processes, services
or business practices”
(DTI Innovation
Unit)




“It is about people creating value by
implementing new ideas”
(Innovation
Network)



http://www.principalvoices.com/business.html

http://www.thinksmart.com/mission/dna/

Components of Successful Innovation


A "people dependent",
collaborative skill involving


scouting the future


generating new ideas


choosing the best


rapidly and effectively implementing
and


then learning the lessons from
successes and failures


in order to begin again


Enabling Innovative Organizations (EIO): <http://www.mindman.net/innovation/index.asp>.

The Importance of Being First
-
to
-
Market



Being first in any market category is going to give you the
edge


being the leader comes from being first.


It's much easier to get into the mind of consumers first
that try to convince people you have a better product.

The Importance of Being First
-
to
-
Market http://www.1000ventures.com/business_guide/product_devt_new
-
to
-
the
-
world.html

Cycle of Innovation


Repeating innovation is critical to sustaining above
average long term profits.

Innovation Creators: <http://innovationcreators.com/wp/?p=8>.

Global Innovation Opportunities


The Internet and high
-
speed data networks offer
solutions to typical innovation problems:


creativity management


new product development


product life cycle management


enabling organizations to tackle the daily challenges of
innovation


http://www.urenio.org/2005/12/01/intelligent
-
innovation/

Building Innovation as a Capability


Critical success factors in building
Innovation as a capability within the
Organization:



Leadership and Followership



Climate and Environment



Structured Idea Management Process
that gathers ideas from Employees,
Customers and Supply Chain Partners

http://www.mindman.net/innovation/index.asp

People Drive Innovation


Revolutionary Thought Leaders



Revolutionary Thinking Seminar



Free to Win



Coaching


http://www.mindman.net/innovation/index.asp

Multidisciplinary Teams


Multidisciplinary teams are the heart of any innovation method.



Quite simply, great work is accomplished by “
Hot Teams”
.



Teams include people from various disciplines:


Human Factors


Mechanical/Electrical Engineering


Manufacturing


Healthcare


Business Factors


Kid
-
Centric Design


Industrial Design


Environments


Interaction Design


Software Engineering


http://www.ideo.com/about/index.asp?x=1&y=1

Climate and Environment


Creating compelling visions



Ideation and Creativity sessions



Innovation Recognition Program



Positive Reinforcement System



Consulting


http://www.mindman.net/innovation/index.asp

Innovation Method


Observation



Brainstorming



Prototyping



Implementation

http://www.ideo.com/about/index.asp?x=3&y=1

Observation


User observations are the starting
point for every design program.



Designers are seasoned observers
of people and how they interact with
the world.



The users are engaged throughout
the design process to evaluate the
desirability of new ideas and
possible solutions.

http://www.ideo.com/about/methods/info.asp?x=1

Brainstorming


”The best way to get a good idea is to get
a lot of ideas."
-

Linus Pauling



"Be Visual. Defer judgment. Encourage
Wild Ideas. Build on the Ideas of Others.
Go for Quantity. One Conversation at a
Time. Stay Focused on the Topic.“



Brainstorming is not just a good idea but
an inexhaustible source of inspiration and
fresh thinking.

http://www.ideo.com/about/methods/info.asp?x=2

Prototyping


Prototyping is the language of
innovation.



Prototyping is problem
-
solving
in three dimensions. One can
prototype just about anything


a new product or service, a
website or a new space.

http://www.ideo.com/about/methods/info.asp?x=3

Implementation


Implementation completes the cycle of
ideation to drive the concept to its final
form.



All the possibilities have been evaluated,
the prototypes validated and refined, and
what's left is to
do it.




The project team performs detailed design
and engineering, chooses manufacturing
partners if necessary, and works with the
client to perform a timely and successful
launch.

http://www.ideo.com/about/methods/info.asp?x=4

Examples of Successful Innovations

One Laptop per Child


One of the best design and innovation of 2006: The
$100
-
laptop project for the

One Laptop per Child
non
-
profit foundation



http://laptop.org/en/vision/index.shtml

New Bike Design for Toddlers


A new bicycle design


SHIFT could erase the need for
parents to hold on to the back of a two
-
wheel bicycle as
their child learns how to ride

http://news.uns.purdue.edu/html4ever/2005/050428.Shim.bike.html

Innovation in Academic Environment

Bringing Innovation into Academia


National Innovation Initiative™ defines innovation
as the “intersection of invention and insight,
leading to the creation of social and economic
value.”



US has historically been a leader in innovation



The economic success has been built on
innovation and the ability to create fundamentally
novel products and processes



Likewise, the future success will depend on our
ability to quickly adapt to accelerating
technological changes


Measuring Innovation in Academia, Michael Lovell, School of Engineering, University of Pittsburgh

Academic Challenge


Unlike industry the primary product is
human capital and intellectual
property.



Present education challenge relates to
global competition and the lack of new
students entering the field of product
design.



If things progress along the present
course, the role of US engineers will be
drastically different than in the past.


Measuring Innovation in Academia, Michael Lovell, School of Engineering, University of Pittsburgh

Future: Product Realization Program

Midwest Coalition for
Comprehensive Engineering Design
Education


Partners


Purdue University (W. Lafayette, Indiana)



Sinclair Community College (Dayton, Ohio)



Fox Valley Community College (Appleton,
Wisconsin)



Butler Community College (Andover,
Pennsylvania)



Mott Community College (Flint, Michigan)


Project Goal


Improve the quality of engineering technology education
in the emerging area of Comprehensive Engineering
Design through the development of course content and
curricula delivered using traditional and emerging
practices and technologies.

Enabling Communication and Feedback

design

manufacturing

service

PLM

Fox Valley

Mott

Sinclair Community College

Butler Com. College

FV Community College

Mott Community College

Purdue University

Purdue

Butler

Andover,
Pennsylvania

Appleton,
Wisconsin

Dayton, Ohio

Flint,
Michigan


West Lafayette,
Indiana

Sinclair

TeamCenter

Optistruct

Adams

NX

DELMIA

Tecnomatix

UGS

Support

Recycle

Design

Manufacturing

IT HUB

Common Projects


Design




Build



Test

Future Directions


NSF Regional Center for Comprehensive
Engineering Design Education.



NSF National Center for Comprehensive
Engineering Design Education.


Q & A

Source: Rex LaRowe