Next-Gen Storage and the Mobile Computing Ecosystem

Flash Memory Summit 2012

Santa Clara, CA

Next
-
Gen Storage and the Mobile
Computing Ecosystem

Carla Lay

NSG Segment Marketing Manager

Flash Memory Summit 2012

Santa Clara, CA

Overview


Mobile Computing Market


Segment Trends


Impact on Storage


Summary

Flash Memory Summit 2012

Santa Clara, CA

Mobile Computing Market
Growth
(
excluding
Smartphones
)

0

100

200

300

400

500

600

2008

2009

2010

2011

2012

2013

2014

2015

End Systems (Mu)

Source: Gartner, Micron Marketing

Tablet

Ultraportable

Ultrabook
TM

Notebook

Netbook

NAND Required for Mobility
and/or Performance

Flash Memory Summit 2012

Santa Clara, CA

Platform Convergence

Increasing

Performance/Productivity

Increasing Mobility

Thin & Light

Notebooks

Mobile

ARM/Android or Proprietary OS based Platforms

Decreasing Power/Weight/Form Factor/Storage Capacity

Tablets

Ultrathin

ARM
-
x86/Windows 8 OS based Platforms

Flash Memory Summit 2012

Santa Clara, CA

Mobile Computing Ecosystem Convergence

ARM
-
based

x86
-
based

Mobile: Increasing

Performance

&

Productivity

Email, Music

Apps

Multitasking
Apps, Video

Productivity
Apps

Desktop PCs

Laptops

Netbooks

Ultrabooks

PC:

Trend Towards Mobility

Flash Memory Summit 2012

Santa Clara, CA

Impact on Storage

Flash Memory Summit 2012

Santa Clara, CA

Mobile Computing Storage Requirements


Thin Form Factor



High performance



Low power



Secure

Flash Memory Summit 2012

Santa Clara, CA

NVM Form Factor Trends

System

Z
-
Height

2012

2013

2014

Module

Notebooks

Ultrathins

PC Tablets


17

-

24mm

mSATA
,

Slim
Lite
,
Custom

mSATA
,

mSATA

Mini, NGFF

Embedded

Ultrathins

PC Tablets


<18mm

eMMC,

ECC
-
Free
NAND, µSSD

eMMC,

ECC
-
Free NAND, µSSD,
UFS

Media Tablets


<8mm

Raw

NAND,
eMMC
,

ECC
-
Free NAND

Raw

NAND,
eMMC
,

ECC
-
Free
NAND,
UFS

Flash Memory Summit 2012

Santa Clara, CA

Product Positioning for Client Markets

Source: Micron Marketing, Gartner, IDC, iSuppli, Forward Insights

Size of
application bubble
= 2016 Market Size (end system units)

Low

High

High
-
End

Portable

Smartphone

Low
-
End

Tablet

Tablet

Ultraportable

Low
-
End

Portable

Low
-
End

Smartphone

Avg. Density per System

Performance

1TB


512GB


256GB


128GB


64GB


32GB


16GB







High/Low End Portable = Ultrathin/Notebook

Flash Memory Summit 2012

Santa Clara, CA

NAND
Enables

Better Systems

Desktops

Notebooks

Ultrabooks

Tablets

Flash Memory Summit 2012

Santa Clara, CA

Future Storage System Trends

Flash Memory Summit 2012

Santa Clara, CA

Matching Storage Solution to Applications

Interfaces and architectures evolving to leverage NAND for storage

Wireless Heritage

Low Power

eMMC


商U

Computing Heritage

Performance Driven

SATA


偃䥥

Converging
toward a single
storage
solution?