Flash Memory Summit 2012
Santa Clara, CA
Next
-
Gen Storage and the Mobile
Computing Ecosystem
Carla Lay
NSG Segment Marketing Manager
Flash Memory Summit 2012
Santa Clara, CA
Overview
Mobile Computing Market
Segment Trends
Impact on Storage
Summary
Flash Memory Summit 2012
Santa Clara, CA
Mobile Computing Market
Growth
(
excluding
Smartphones
)
0
100
200
300
400
500
600
2008
2009
2010
2011
2012
2013
2014
2015
End Systems (Mu)
Source: Gartner, Micron Marketing
Tablet
Ultraportable
Ultrabook
TM
Notebook
Netbook
NAND Required for Mobility
and/or Performance
Flash Memory Summit 2012
Santa Clara, CA
Platform Convergence
Increasing
Performance/Productivity
Increasing Mobility
Thin & Light
Notebooks
Mobile
ARM/Android or Proprietary OS based Platforms
Decreasing Power/Weight/Form Factor/Storage Capacity
Tablets
Ultrathin
ARM
-
x86/Windows 8 OS based Platforms
Flash Memory Summit 2012
Santa Clara, CA
Mobile Computing Ecosystem Convergence
ARM
-
based
x86
-
based
Mobile: Increasing
Performance
&
Productivity
Email, Music
Apps
Multitasking
Apps, Video
Productivity
Apps
Desktop PCs
Laptops
Netbooks
Ultrabooks
PC:
Trend Towards Mobility
Flash Memory Summit 2012
Santa Clara, CA
Impact on Storage
Flash Memory Summit 2012
Santa Clara, CA
Mobile Computing Storage Requirements
Thin Form Factor
High performance
Low power
Secure
Flash Memory Summit 2012
Santa Clara, CA
NVM Form Factor Trends
System
Z
-
Height
2012
2013
2014
Module
Notebooks
Ultrathins
PC Tablets
17
-
24mm
mSATA
,
Slim
Lite
,
Custom
mSATA
,
mSATA
Mini, NGFF
Embedded
Ultrathins
PC Tablets
<18mm
eMMC,
ECC
-
Free
NAND, µSSD
eMMC,
ECC
-
Free NAND, µSSD,
UFS
Media Tablets
<8mm
Raw
NAND,
eMMC
,
ECC
-
Free NAND
Raw
NAND,
eMMC
,
ECC
-
Free
NAND,
UFS
Flash Memory Summit 2012
Santa Clara, CA
Product Positioning for Client Markets
Source: Micron Marketing, Gartner, IDC, iSuppli, Forward Insights
Size of
application bubble
= 2016 Market Size (end system units)
Low
High
High
-
End
Portable
Smartphone
Low
-
End
Tablet
Tablet
Ultraportable
Low
-
End
Portable
Low
-
End
Smartphone
Avg. Density per System
Performance
1TB
512GB
256GB
128GB
64GB
32GB
16GB
High/Low End Portable = Ultrathin/Notebook
Flash Memory Summit 2012
Santa Clara, CA
NAND
Enables
Better Systems
Desktops
Notebooks
Ultrabooks
Tablets
Flash Memory Summit 2012
Santa Clara, CA
Future Storage System Trends
Flash Memory Summit 2012
Santa Clara, CA
Matching Storage Solution to Applications
Interfaces and architectures evolving to leverage NAND for storage
Wireless Heritage
Low Power
eMMC
商U
Computing Heritage
Performance Driven
SATA
偃䥥
Converging
toward a single
storage
solution?
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