Technology & Trends to GROW your Business

longtermsingularInternet and Web Development

Dec 4, 2013 (3 years and 8 months ago)

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Technology & Trends to
GROW your Business

Tim O'Brien, Technology Consultant



Tim O’Brien, Technology Consultant


Tim.obrien@nebraska.gov


402.326.3104


LinkedIn Profile:
http://www.linkedin.com/in/timothyrobrien



Presentation and additional information will be
at www.neded.org/grow.html

Agenda


Introduction


About DED


Technology Trends


Investigate opportunity using
the web


Technology for the right price!


Wrap
-
up

Three things to learn




Technology can make your life easier



The website is the MOST important
marketing tool



Technology tools for low to no cost!



About The NE Department of Economic Development


The mission of the Nebraska Department of Economic
Development (DED) is to develop economic opportunities
by keeping Nebraska businesses, communities and
people
globally

competitive.


4 Divisions


Community & Rural Development


Travel & Tourism


Business Development


Administration & Operations

Business Toolkit by Steve Williams


NEDED (http://www.neded.org/content/view/75/133/)


Doing Business on the Internet


(http://www.neded.org/files/assist/webresources.html)


Contact Steve Williams


Steve.williams@nebraska.gov


800.426.6505


Nebraska Department of Economic Development

Additional DED Info


www.neded.org


Nebraska Advantage


www.nebraskaadvantage.biz


Microenterprise


Rural Advantage


Building Entrepreneurial Communities


Value Added Ag
-

www.ruralnebraska.info


Community/Business Training


Marketing Grants
-

www.visitnebraska.org


Community Websites & Online Presence


Job Opportunities & Quality of Life Online


Targeted Industry

The Experiential Economy

Type of Economy

Agrarian

Industrial

Service/Knowledge

Experience/Creative

Economic Offering

Commodities

Goods

Services

Experiences

Economic Function

Extract

Make

Deliver

Stage

Nature of Offering

Fungible

Tangible

Intangible

Memorable

Key Attribute

Natural

Standardized

Customized

Personal

Method of Supply

Stored in Bulk

Inventoried after
Production

Delivered on Demand

Revealed over a
Duration

Seller is...

Trader

Manufacturer

Provider

Stager/Creator

Buyer is...

Market

User

Client

Guest/Participant

Factors of Demand

Characteristics

Features

Benefits

Sensations

Trends

Trends

Why Connect Online?


Brick & mortal retail sales worst in 5 years


Yet online sales grew again this year by 19%,
the best ever




www.comscore.com

Why Connect Online?


Market & consumer are increasing integrated
& connected online


Facebook.com alone is now worth $15 billion





36% of online American adults consult Wikipedia


24% of Teens have a Blog


More than half (55%) of all online American youths
ages 12
-
17 use online social networking sites.


Internet users are becoming more aware of their
digital footprint; 47% have searched for information
about themselves online, up from just 22% five years
ago.


48% of internet users have been to video
-
sharing
sites such as YouTube and the daily traffic to such
sites on a typical day has doubled in the past year.

More Trends


Almost all internet users (93%) have at one time or
another done something related to e
-
commerce.


81% of internet users have used the internet to do
research about a product they are thinking about buying,
with 20% doing this on the typical day.


66% of online users have purchased a product online,
such as books, music, or clothing, with 6% saying they do
this on the typical day.



64% have bought or made a travel reservation online,
such as an airline ticket, hotel room, or rental car, with 4%
doing so on the average day.

More Trends


26% have participated in an online auction, with 3% doing
this on the average day.



17% have paid to access or download digital content,
such as a newscast, sporting event, or radio show; some
4% do this on the typical day.



11% have bought or sold stocks online, and just 1% do
this on the average day.


More Trends


Social Networks


Web Applications


Real Estate


Online Videos


File Sharing


Gaming


Management Styles

More Trends

Features of Web 2.0


Enhanced retail opportunities


Real
-
time web updates


Community support & loyalty


Dynamic web features that increase market
visibility & quality


Increased workforce & worker connectivity


Social networking


Professional networking


Web 2.0

Web 2.0 Directory
-


http://www.go2web20.net/

Examples


Digg.com


Skype.com


Blogger.com


Rocketboom.com


Mahalo.com


LinkedIn.com


Chacha.com


Flickr.com


Facebook.com


Twitter.com


Revision3.com


37signals.com

Web 2.0 Explained on YouTube
-

http://youtube.com/watch?v=nsa5ZTRJQ5w

E
-
Commerce


Internet


Understand the web and trends


Know how information is organized and
located


Business Model


Business objectives, value delivery, revenue
model, Management


Marketing


Build traffic, establish loyalty, pricing models,
distribution


Goal: Satisfied customers

Why have an online business?


Liquidate inventory


Enhances Value


Reduces Inefficiencies


Streamlines Supply


Links Business with Customers


Everything Is Faster!


Eliminates Boundaries


What separates the little guy from big companies in the e
-
commerce world?

There's no way a big company can give the customer service you can

Do I need to Sell Products online?


No


Create a “Brochure” website


Who you are


What you do


News


E
-
mail Lists


Blog


Discussion Boards


User Profiles


Why?

Software


Office Software


Microsoft Office (Word, Excel, PowerPoint,
Outlook, Access, Publisher) ~ $400


Alternatives to MS Office


OpenOffice.org ~ Free


Includes Alternatives to Word, Excel, PowerPoint,
Access


Opens and Saves into MS Office Formats (.doc,
.xls, ect.)


One Click PDF Creation


Other Programs included Math & Draw



Software


Office Software


Lotus Symphony ~ Free


http://symphony.lotus.com/software/lotus/symp
hony/


Google Docs & Spreadsheets ~ Free


docs.
google
.com/


Share & Collaborate


Web Based


StarOffice ~ $70


http://www.sun.com/software/star/staroffice/

Software


Desktop Publishing


Layout Programs


Microsoft Publisher ~ $150


QuarkXPress ~ $800


Adobe’s InDesign ~ $700


Scribus


Free
-

http://www.scribus.net


Photo Editing & Organization


Adobe’s Photoshop ~ $650


Adobe’s Photoshop Elements ~ $100


Gimp


Free
-

http://www.gimp.org


Software


Desktop Publishing


Microsoft Photo Gallery


Free with Windows
Vista


Organizes & Edit Photos


Google’s Picasa


Free
-

http://picasa.google.com/


Organizes & Edit Photos


Picnik
http://www.picnik.com/


Free & Web Based!

Software


PDF Creation


Adobe Acrobat Professional ~ $450


Create & Edit PDFs


Nuance PDF Convertor Professional ~
$100


Create & Edit PDFs


CutePDF

Professional ~ $50


Simple Edit Tools & Creation tools for PDF


CutePDF

Writer ~ Free


http://www.cutepdf.com/products/CutePDF/writ
er.asp


Create PDFs




Online Communication & Collaboration


Skype


http://www.skype.com


GizmoCall


https://www.gizmocall.com/


Google Talk


http://www.google.com/talk/


Live Messenger


AIM


WebEx

Online Communication & Collaboration


Microsoft Groove


Microsoft Live Meeting


37signals.com


Basecamp

-

Collaborate with your team and
clients. Schedules, tasks, files, messages, and
more.


Highrise

-

Keep track of who your business talks
to, what was said, and what to do next.


Backpack

-

Gather your ideas, to
-
dos, notes,
photos & files online. Set email and mobile
reminders.


Campfire

-

It's like instant messaging, but
optimized for groups. Especially great for remote
teams.


Web Design


Content Management Systems


Who uses content management systems?


Nearly all large websites (
www.nytimes.com
,
www.vw.com
,
www.theonion.com
,)


How much do content management
systems cost?


Most are open source (free) to millions of
dollars


The examples I included above all run on open
source CMS systems!

Web Design


Content Management Systems


Content Management Systems I recommend


Joomla


www.joomla.org


Drupal


www.drupal.org


Reviews and demos of nearly all CMS can be
found at
-

http://www.opensourcecms.com



Joomla Demo



Test Sites


Username for all is Admin with Password Letmein1


tourism.obriendigital.com


with back end management at

tourism.obriendigital.com/administrator


ecommerce.obriendigital.com

with back end management
at
ecommerce.obriendigital.com/administrator


http://ecommerce3.obriendigital.com/


administration at
http://

ecommerce3.obriendigital.com/admin/login.php

Thanks!


Questions?


Presentation located at www.neded.org


Tim O’Brien, Technology Consultant


Tim.obrien@nebraska.gov


402.326.3104


LinkedIn Profile:
http://www.linkedin.com/in/timothyrobrien



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