longtermsingularInternet and Web Development

Dec 4, 2013 (4 years and 5 months ago)


MonCar Joomla!

Dylan Keenen

Pat Graves

Grant Harmon

Dominique Larongriggs

User Reports


In order to test the market and evaluate the feasability of
our project, we decided to interview a variety of users.
These included the following:


The U.S. Conscious Consumer


The Organic Farmer


The Web Designer


The CAN Consumer


The Rural Farmer


Christopher Bacon

User 1: U.S. Consumer

Who: Random shopper at
New Leaf market

Her Responses (in short):

She was a socially
conscious shopper but did
not like using the
computer. She would love
to buy jam and pasta
sauce from Venezuela but
would pay no more than
market price now.

What did we learn:

shoppers usually have
money to do so.

There are consumers
who don't use the

Maybe selling the jam
and sauce in a grocery
store is another

User 2: Organic Farmer

Who: UCSC student with
experience in organic
farming in Costa Rica

His Response:

thought that using a
computer to sell farm
products is a great way.
However, web
management may to be
time consuming for the
average organic farmer

What did we learn:

Fair trade is only very
profitable for large
farms in South America

Farmers may need
external help designing
and managing websites

The web would provide a
great resource for farmers
to spread consciousness
and share farming

User 3: Web Design Perspective

Who: Seth, a GIIP Weblab student,
was asked to


the Joomla
Store Prototype.

His Thoughts:


images so that you have

horizontal line across all
images and


Display prominently on the
purchase page

that this website
uses secure financial

and paste security company




The ability to select images for a
closer look is great.

Larger headers for the in
article category description,
such as "Power Tools",

draw more attention to this
page title.

We also discussed the pros and
cons of the two templates I have
been using, Green Life and Green
Leaf. Green Life has a more on
message (organic) look, but the
background color does not match
the white background of images
in the store. Green Leaf has a
white background, but Seth
suggests I attempt to configure
the CSS of the Green Life store to
have a white background.

User 4: CAN Consumer


Natasha, a
CAN coffee


Her response: To trust an
organization that says it is
selling fair trade direct

there needs to be
sufficient evidence, easily
accessible on the website.

What did we learn?

website needs to be easily
readable, and be clear
about how the project is

Minimize unnecessary
info that makes the
website difficult to

Maximize the proof

User 5: Rural farmer

Who: Carlos, a farmer
selling strawberries in SC

Response: If he had
access to the internet, he
would want (1) to use it to
learn English (2) to sell the
products from the farm he
works at (3) to find a

What did we learn:

What people want to use
the internet for is varied.

Selling products online is
not his first priority

We need to think about
how his priorities would
change after learning to
use the net. Would he
keep trying to sell goods,
if it wasn't successful?

User 6: Christoper Bacon

Who: Christopher Bacon,
environmental social
studying sustainable
community development
in the Americas

Response: In order to make our
project more economically
effiecient, it is better to distribute
and sell products within
Venezuela/South America, instead
of focusing on US citizens as our
primary consumers.

What did we learn:


We should focus on
selling within Venezuela or
South America


Bring US products to Co
ops to compare


Be aware of universal co
operative principles


Purpose for Selection: We chose the subjects we did in order to gain
insight from a variety of possible "users" of our technology/project.

Influence of Users: Through our interviews, we have changed are project
in a variety of ways: (1) focus on DIY fair trade instead of certification, (2)
really use our website/presentation layout to advertise the ethical value
of our product, (3) advertise appeal of selling online to Venezuelan
people, and (4) focus on consumers within Venezuela or Latin America
as the primary consumer population.

What still needs to be done: As of now, we have little to no insight on
our consumer base within Venezuela or Latin America as a whole. Our
next task in this methodology is to gain insight from the consumer
within Venezuela who would purchase our products online.