ReTechulous Real Estate Marketing & Lead Generation Protocol ...

longingwimpInternet and Web Development

Jun 26, 2012 (5 years and 11 months ago)


ReTechulous Real Estate Marketing & Lead
Generation Protocol
Identify A Niche Focus
Property Search Based Niches
Weekly Pre-Foreclosure & Bank Owned List
New Construction Listings
Eco Friendly Listings
Multi Family Listings
Properties Priced Below A Certain Number (First time Buyer/Investor)
Properties Priced Over A Certain Number (Luxury)
Recent Price Reductions (Indicative of Motivated Seller)
Lease Purchase Homes
Seller Financed Properties
Buyer Type Niches
For Doctors
For Teachers
For Police
For Military
For (Any Company) Employees
First Time Buyers
For Move Up Buyers
For Move Down Buyers
For College Students
Investors (Tax Shelter)
Seller Niches
Monthly Transaction List, Market Reports
Multi Family / Investment Specialist
Commercial - Land/Restaurants/Storefornts
Gas Stations
Not Thinking About Selling, But Should
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Short Sale / Facing Foreclosure
Build Something Of Value To Offer Prospects Who Might Be Interested In This Niche
For Property Search Niches
-- Use your idx or Realbird property search to generate
links to each of the following. Then email a current link as promised on a regular basis.
These are the quickest/easiest "Something's Of Value" you can create.
For Buyer type
- Offer A Free Report Or Even Better A Video Related To the
WHY/HOW of The Type of Move They Might Be Making
For Seller Type
-- Offer Market Updates, Or Report/Video Related to What They
Might Be Trying To Do
Create "Capture Points" That Deliver Your Something Of Value
Use the ReTechulous "Capture Engine" To Build A Squeeze Page Delivering The
"Something Of Value"
Use the Retechulous "Fan Page System" to build a "Like Capture" Fan Page to
Instantly Deliver The Something Of Value
Use the ReTechulous "Mobile Marketing" page and HomeCellers integration to build a
text based code that delivers your content
If your follow up content will be delivered by regular follow up videos, use the
Retechulous "Real Estate Vlogger" Video marketing system to fire up a VLOG that
automatically displays your latest Youtube videos, captures visitor info and automatically
delivers your latest videos by email
Drive Traffic To Your Capture Points
Use the Retechulous Buyer Leads By Tonight System trainings to leverage Craigslist,
Backpage, and other platforms as sources of traffic.
Use the Facebook Ads tutorials in the Fan Page System to get an almost immediate
stream of visitors to your Capture traps
Use the traffic generation tutorials in the Real Estate Vlogger system to optimize your
videos for SEO and get more views that direct visitors to your Capture points
Use the ReTechulous "Google Business Listings Secrets" System to Create A Google
Places Business Listing around the Niche Offer in order to garner some organic search
Run Google/Bing/Yahoo Pay per click ads to your various capture points.
Use offline postcards, direct mail, and print advertising to send visitors to your Mobile
Capture offers.
Use your main "Awesome Real Estate Website" as a hub. Use a facebook like box,
banner ads and blog posts to direct traffic to your capture points. Also, don't forget to
include your QR Codes and Mobile offers. A certain percentage of visitors will interact
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with these, allowing you to capture live phone numbers.
Tweak Capture Points Until They Are Reliably Generating Leads
Use Google Analytics or a tool like GetClicky which allows you to watch what visitors
to your site do in Real Time.
Schedule a recurring daily or weekly appointment with yourself to study the analytics
and guage the effectiveness of the time and money your spending to drive traffic
Make changes to your Capture Points. If you want help, use the ReTechulous support
area at ReTechsupport.Com to get our opinion and guidance.
Honor your recurring "tweak" appointments. They'll prove themselves to be very
profitable as your database and marketing budgets grow.
Incubate The Leads You Have By Providing Fresh Relevant Content On A Recurring
Add your follow up content to your ReTechulous "Awesome Real Estate Website" in
the form of pages and blog posts.
Make sure your videos are set to autofeed to your site
Make sure your new content is set to syndicate to your Facebook fan page
Use a CRM or (more efficiently) an E-Newsletter delivery service such as
GetResponse, Aweber, or Icontact to send links to your latest content to the list you're
building. This can be done automatically by telling these services to tap an RSS feed, or
manually by you creating a quick broadcast with relevant links included
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