Job Description Job title: Web Analyst, Graduate Trainee ...

longingwimpInternet and Web Development

Jun 26, 2012 (4 years and 11 months ago)

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HouseTrip Job Description


Graduate trainee:
Web Analyst


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1

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Job Description

Job title
:


Web
Analyst
, Graduate Trainee

Reporting to
:

Performance Marketing Manager

Location
:


London (
Clerkenwell
)



HouseTrip.com is an award
-
winning start
-
up that’s making hotels history. We’re Europe’s
largest holiday apartment booking website, and we’re growing like crazy. Our clever guests
have realised that for the price of a tiny, soulless hotel room they can have

an entire house, or
apartment, or castle, or boat... We give them over 10,000 choices in hundreds of destinations
across the world, many with unbiased reviews from previous guests


and the list is growing
every day.

Our guests love that a HouseTrip is a
n authentic trip, allowing them to live like the locals do.
They can shop for produce at the markets and whip up a feast in their very own kitchen, or
even put a load of washing on. Plus, our guests feel secure knowing that with HouseTrip, their
money is s
afe every step of the way. They use their credit card to pay online using our secure
system, just like they would a hotel room, and they never have to worry about phantom
lettings, because we’re scam free. It’s a revolution!


Job overview


Web analytics is all about understanding customer behaviours through monitoring their data
-
trail and thereby finding opportunities to enhance the business performance. It requires
curiosity, diligence, intellect (logical / mathematical) and the ability to

communicate findings in
a meaningful way. It is the backbone of eCommerce, a good analyst is the turbo
-
charger in
any serious web business engine.


We are offering a great opportunity for a mathematics graduate to join us to learn and master
this in
-
dema
nd skill. We will train you from the very best practitioners in the world and you’ll
be on a fast track to an exciting career in eCommerce. If you have the raw ingredients we will
provide the recipe.


The primary responsibility
will be
to track and analy
se the performance of the HouseTrip.
com
website, marketing efforts
and the
health of the business as a whole, in order to

provide
actionable insights and

recommendations to our team
.


HouseTrip Job Description


Graduate trainee:
Web Analyst


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3


This will include implementing and maintaining the analytical toolset;
defining and monitoring
KPIs; designing and implementing on
-
going site optimization testing and tuning; generating
internal management reports; and driving the scaling and automation of business processes.


Responsibilities

1) Product

optimisation

Work
with the Product team in optimizing the site performance and development. Be the
customer experience champion and key expert in understanding pain points leading to sub
optimal user interactions.

Concrete examples:

o

Measuring impact of product improvements

o

Conversion funnel tracking by marketing channel, customer segment, supply type,
geography and other dimensions

o

Identifying conversion improvement opportunities

o

Track and report back on key site KPIs (Conversion/Traffic (SEO,UV)/Customer
experience)

o

Facilitating site optimisation analysis and tests using various tools (Google
Analytics/multivariate tests, session tracking)

o

Perform ROI analysis to support product strategy and prioritise product pipeline

o

Help

fleshing out product developments

o

Be the mai
n Google Analytics contact person

o

Involved in migration and updating of current tracking strings

2
) Marketing effectiveness


The Marketing team do a lot of analysis in their work, but will need assistance with developing
automated tools to enable the marke
ting efforts to be more efficient. Help analyse past
marketing results to change or continue future marketing efforts.

Concrete examples:

o

Develop automated tools to enable the
Performance Marketing Manager

to be mo
re
efficient in their work time

o

Analyse
campaign performance

o

Create ROMI (return on marketing investment) dashboards

o

Identify opportunities for further performance marketing exploitation


HouseTrip Job Description


Graduate trainee:
Web Analyst


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o

Work with team to optimize marketing efforts on Social Media, Banner ads,
Partnerships, Newsletters etc.

o

Create

statics on user behaviours and
trends to be use
d

for

PR work

Required skills and experience

The ideal candidate will

o

have had training or education in statistics, analytic techniques and methodology

o

have an advanced knowledge of Microsoft Excel

o

have

a personal interest in
travel

o

be ready to work in a fast
-
paced and highly ambitious company

o

demonstrate a flair for getting things done in an entrepreneurial fashion

Required skills / education

o

Fluent written/spoken English (essential)

o

First class mathema
tics
degree

(or possibly a related field)

Profile

Analytical Mind

Strong with number crunching and analysis. Has a deep interest in analysing anything from
trends to user behaviour, business cases and marketing impact.

Personal Effectiveness

Takes
responsibility to ensure successful results meet or exceed expectations. Always strives
to work in the best way possible and will continually optimise this performance. Demonstrates
a strong work ethic and committed to seeing tasks through to completion.

R
elationship building

Builds effective relationships through positive communication. Is an honest, trustworthy and
valued team member. Actively involved in achieving team objectives.




To apply, please send CV to
Sandrine
,
recruitment@housetrip.com