Direct Marketing Solutions

longingwimpInternet and Web Development

Jun 26, 2012 (6 years and 27 days ago)


A division of
Direct Marketing Solutions
Search Engine Marketing

Reach qualified prospects further along in the buying cycle
According to the Georgia Institute of Technology, 85% of prospective
customers use the Internet to find information on products and
services – and search engine marketing helps them find it.
And in a recent Jupiter Research report released in May 2004, the key
finding was that approximately two-thirds of search marketing
services are currently done in-house, but demand for agency
involvement is emerging. In fact, the size of marketers’ budgets, the
number of service providers, and the sophistication of search
campaigns are all growing – and driving agency demand and
involvement in search marketing.
More and more, it is the ancillary services surrounding bid
management that are becoming valuable to marketers and will
provide the strongest case for outsourcing SEM.
Key Benefits of SEM:
Refined Targeting – Position your company directly in
front of users who are specifically looking for the products
and services you offer.
Easy segmentation – Quickly address specific segments of
your market, allowing you to achieve the highest level of
market penetration.
High flexibility – Define, redefine, adjust, tweak, and add to
your search engine marketing campaign on a moment’s
Optimal branding – Create a campaign that reinforces your
brand messaging in a number of highly effective ways.
Rapid ROI – Experience immediate reduction in costs over
traditional media with the speed at which we implement
your campaign.
Key Features of MaxSearch:
With our unique, industry-leading approach, we work with
advertisers and agencies to deliver the following:
Quality Traffic – Identifying and delivering prospects that
are further along in the buying cycle while minimizing
less-targeted traffic.
Traffic vs. Placement – Choosing keywords based on the
ability to deliver potential conversions vs. the “need to be
Customized Search Listings – Designing each search
listing (title and description) to match the specific intent
and need of the user.
Niche Keywords – Utilizing the keywords that competitors
ignore because of low traffic levels; When aggregated, niche
keywords drive high volumes of traffic from the most
qualified prospects.
Our Approach
Our search engine marketing is guided by 25+ years of direct
marketing expertise with a focus on delivering ROI. Our experience,
coupled with our methodology and account management
capabilities, enable us to manage your search engine marketing
campaigns with an attention to detail that is unmatched.
Our SEM campaign deliverables go beyond setting up and
monitoring your campaigns. We have relationships with a broad
range of search engines and related technologies. We leverage these
relationships to help you maximize targeted site traffic from
user-initiated search queries. We also build out your keyword list and
develop copy to improve relevancy and conversions, as well as
increase volume.
Search Products

We offer a complete portfolio of search marketing solutions:

Product Description
Sponsored Keywords Paid listings across all major search
engines and second-tier search traffic

Paid Inclusion Paid URL directory listings on a variety
of specialized search engines
Natural SEO Technology solutions to ensure your
site is included in algorithmic listings
Sample MaxSearch Traffic Sources
Google, Overture, Lycos,, FindWhat, Kanoodle, Enhance,
Looksmart, Search 123, Overture Site Match XChange and more.
Receive Syndicated Placement On:
Yahoo!, MSN, AOL, Ask Jeeves, InfoSpace, Netscape, AltaVista,
Earthlink, etc.
Learn More:
Search Engine Marketing is just one of the online marketing tools we
provide. AJinteractive is dedicated to providing advertisers and
publishers with world-class search, direct marketing and media
solutions. For more information on creating a successful online
marketing campaign, email us at