INSTRUCTION TO CANDIDATES

londonneedlesAI and Robotics

Oct 25, 2013 (3 years and 7 months ago)

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Student No:





Surname:




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FORMATIVE ASSESSMENT



APRIL

20
1
3


FACULTY OF
COMMERCE, ADMINISTRATION AND LAW


DEPARTMENT OF
ACCOUNTING AND AUDITING


C
B
IS101
-
Business Information Systems 1.
1



DATE:

Tuesday
30

April 2013


SESSION:

0
8
h
30


10
h
3
0


D
URATION:
2

HOURS



MARKS:
8
0









Internal Examiner






Mr

B.F. Nel


Internal
Moderator

Prof M Livingstone



INSTRUCTION TO CANDIDATES


1.

Please

ascertain that this paper has
nine

(
9
) pages.

2.

Answer
ALL questions
:

A
nswer

the question
s
in the spaces provided


3.

Fill in your personal detail:

3.1.

On top of
THIS

page
.

3.2.

DO it
NOW
!




Page
2

of
9



Question 1 [18 Marks]

Consider the
case study

below, and then answer the subsequent questions.

A New Era of Marketing: YouTube
1
,
2

Companies use newspapers, magazines, TV shows, and search engines to promote their products,
services, and brands. YouTube is a popular video
-
sharing service that can be
used as a marketing tool.
The videos on YouTube are very well indexed and organized. They are categorized and sorted by
“channels”. The channels range from films and animation to sports, short movies, and video blogging.
Individual YouTube users have used
this marketing tool to share videos and stories. One of the
popular applications is watching how
-
to
-
videos for cars, home appliances, and so forth.

Corporations can also take advantage of this popular platform. YouTube represents a great
opportunity for m
arketers to reach consumers who are searching for information about a brand or
related products and services. It can also be used as a direct marketing tool. The following are
examples of corporations that are using YouTube to promote their products and se
rvices:

Quicksilver



This manufacturer of apparel and accessories, including the Roxy brand, frequently
posts new videos of its products, continually renewing its Web presence.

Ford Models



Since 2006, it has uploaded over 554 videos promoting its brands
.

University of Phoenix Online



This site has hundreds of video testimonials, reviews, and
documentaries that promote the university’s degree programs.

The Home Depot



Here you will find free content, including practical knowledge and money
-
saving
tips f
or home improvements.

Nikefootball


Nike maintains several distinct YouTube channels that cater to specific audiences.
Consumers can find content that is relevant to their needs without having to sift through everything.

a)

Name
a

popular
application

used by individual YouTube users.





(2)





b)

What is a “
channel
”?










(2)







1

Reinhard, CG, “YouTube Brands: 5 Outstanding Leaders in YouTube Marketing”, @ http://mashable.com.


2

Evans M “34 Ways to Use YouTube for Business”, @
http://gigaom.com/collaboration


Watching
how
-
to
-
videos

for cars, home appliances


The way videos are
categorized

and
sorted


Page
3

of
9



c)

Why is
social networking
, and then specific YouTube, such a popular tool to be used by
organizations?











(4)





d)

Consider the five mentioned corporations including YouTube
:

analyze them according to the
five force model
of Porter and give
ONE

corporation as an
example for
each

force
, with
reason
:









(10)
























Users

used it as a marketing tool
to share videos and
stories


Represents a great opportunity for
marketers

to reach
consumers


Bargaining power of buyers
:

High
:
Buyers can use Facebook.
(Google Video, Yahoo! Video,
Metacafe,
AOL Video)


Bargaining power of suppliers
:

High
: support is provided by ONLY the Internet,

especially
the
Web
; determine connection costs and
Telecommunication hardware


Threat of new entrants
:

High
:
the Internet is
available to everyone.


Threat of
substitute products or services
:

High
: newspapers, magazines, TV shows, search engines


Rivalry among existing competitors
:

High
: There is an intense competition

with all the latest
developments on the Web


Page
4

of
9



Question 2 [3 Marks]

Explain how a point
-
of
-
sale (
POS
) system speeds up service in a retail store?







Question 3 [5 Marks]

Explain how
telecommuters

use technology for their work?







Question 4 [5 Marks]

What is the difference between
Computer
-

and
Information

literacy?








Reading the UPC

Manages store inventory

Reorder stock automatically


Telecommuters perform their jobs at home:

PDA


Palm




iPhone, Droid,

Blackberry, Galaxy


Computer Literacy is a skill in using
productivity sw
, like Word Processing,
spreadsheets, db management system, PP, and having a basic knowledge of
HW
,
SW
,
the
Internet
, and
collaboration

tools and techniques.


Information literacy is understanding the
role of information

in
generating

and
using

BI
:
provide
s historical, current, and predictive views of business operations and
environments to give organizations a competitive advantage.


Page
5

of
9



Question 5 [3 Marks]


What are the three
strategies

Michael Porter identified for competing in the marketplace?






Question 6 [6 Marks]

Explain how
decisions

(name only three)
are affected by Information Systems in the following
business

functions
:













Question 7

[
4

Marks]

Name the
factors

that affect computer
performance
.






Overall cost leadership

Differentiation

Focus


Human Resource System
: (3 Marks)

Choose best
candidate for the job

Scheduling + assigning employees

Predict future personnel needs

Stats on employee demographics

Allocating human + financial resources


Financial Information System
: (3 Marks)

Improving budget allocation

Minimizing capital investm
ent risks

Monitoring cost trends

Managing cash flows

Determining portfolio structures


Number of processors (Multiple processors)

Bus width

Processor size/speed

Operating system


Page
6

of
9



Question
8

[
3

Marks]

The following diagram illustrates the building blocks of a computer.


Encircle

the option that represents the correct
components

in the order
A
,
B
,
C
,
D

and
E
?

1.

Control Unit, ALU, ROM, RAM, Bus

2.

ROM, RAM, ALU,
B
us
, Control Unit

3.

ALU, Control Unit,
B
us
, ROM, RAM

4.

ALU, Control Unit, ROM,
B
us
, RAM

5.

ROM, Primary memory, ALU, Control Unit,
Bus

6.

None of the above.






Page
7

of
9



Q
uestion 9 [3 Marks]

Complete the following table, referencing the
generations

of computer
languages

and their
characteristics
:

Generation

Major Attribute

First

Machine language

Second

Assembly Language

Third

High level language

Fourth

Fourth
-
generation language

Fifth

Natural language processing


Question

10

[
8

Marks]

Explain

and give
examples

to show the differences among the
input

devices:
a

barcode
reader, O
ptical
C
haracter
R
eader
, M
agnetic Ink
C
haracter
R
eader
and O
ptical
M
ark
R
ecognition System.






















Barcode Reader:

Reads/scan code from a bar. UPC on products


OCR:

Reads characters.

Postal service


M
I
CR:

Reads characters printed with magnetic ink. Bank cheques


OMR
:

“mark sensing’. Multiple choice, lotto, true false

Page
8

of
9



Question 11 [8 Marks]

Explain the functions of the
four

control programs of an
Operating System
.
















Question 12 [
3

Marks]

Consider the following database ‘
table’
:


201336457

Buthelezi

B.Com

201333123

Dlamini

B.Admin


Give an
example

of:



















Job management: Control and prioritize
tasks



Resource allocation: manage memory and
storage. Network, control printers



Data Management: data integrity



Communication: transfer of data

Field
:
ANY

of the following:
201336457
,

Buthelezi
,

B.Com
,

201333123
,

Dlamini
,

B.Admin


Record:

201336457

Buthelezi

B.Com

OR


201333123

Dlamini

B.Admin


File:

201336457

Buthelezi

B.Com

201333123

Dlamini

B.Admin


Page
9

of
9



Question 13 [
5

Marks]

What are the
components

of a
DBMS
?







Question 1
4

[
6

Marks]

Complete

the sentence below, referring

to

two popular
Business Analytics

methods:

Descriptive analytics

reviews

PAST
……

events, analyses
the data, and provides a
REPORT
.

indicating what happened
in a given period and how to prepare for the
FUTURE
. It’s a
REACTIVE
..

strategy.

Predictive analytics

is a
PROACTIVE

.

strategy; it prepares
a
DECISION

.

maker for future events.


Words that can help you: decision, future, proactive, reactive, past, report.


****************************Good Luck!!******************
***************



End of paper

Total


8
0 marks

1.

Database engine

2.

Data definition

3.

Data manipulation

4.

Application generation

5.

Data administration