ACQUISITIONS Transformation under way in the online ...

lodgeflumpInternet and Web Development

Jun 26, 2012 (5 years and 2 months ago)

315 views

2
Transformation under way in the online advertising
value chain
ACQUISITIONS
Online advertising value chain
Advertiser
AGENCIES
Advertising/
media
agencies
Online marketing
agencies
Onl
ine advertising
sales hou
ses
Demand
Supply
Content
producer
Selected
players
Shake-out ongoing in the online advertising value chain
Recent
deals
WPP: purchase of 24/7
Media, May 07 ($649m)
Google: DoubleClick, Apr 07 ($3.1bn)
Publicis
: Digitas, Dec 06 ($1.15bn)
Microsoft: aQuantive, May
07 ($4bn)
Yahoo: Rightmedia, Apr 07 ($680m)
A
OL: Advertising.com, Apr 06 ($393m)
AOL:
abortive bid for TradeDoubler, Mar 07 ($900m)
A
xel Springer: Zanox, May 07 ($214m) –
first significant
move into this m
arket by a publi
sher
3
Lagardère
Active: the first French media group to anticipate
the consolidation of web-based content production, search
engine optimization (SEO) and
monetiz
ation
activities
ACQUISITIONS
3 strategic
acquisitions
Online
marketing
agencies
Online
advertising
sales houses
Content
producers
Web only
Offline
brands