Advanced Ecommerce Midterm MCQ Pool

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Nov 5, 2013 (3 years and 9 months ago)

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Advanced

Ecommerce Midterm MCQ Pool

Chapter 4 and Chapter 13 (111
MC
Qs)

1.

Which of the following is not a part of EC Consumer Behavior model:

A.

Consumer Characteristics

B.

Environmental Characteristics

C.

Product Characteristics

D.

Networking Characteristics


2.

In the E
C Consumer Behavior model, which of the following is an element of Consumer Online:

A.

Feedback

B.

Requirement elicitation

C.

Repurchase

D.

Search


3.

In the EC Consumer Behavior model, which of the following comes under Environmental
variables:

A.

Social variables

B.

Organiza
tional variables

C.

User variables

D.

Cost variables


4.

Which of the following is an uncontrollable variable EC Consumer Behavior model:

A.

Product Characteristics

B.

EC Systems

C.

Consumer Characteristics

D.

Payment and Logistics Support


5.

In the EC Consumer Behavior model, t
he variables that are in vendors control are known as:

A.

Intervening variables

B.

Uncontrollable variables

C.

Cost variables

D.

Profit variables





6.

In the consumer decision making process, which of the following is not a major role:

A.

User

B.

Influencer

C.

Buyer

D.

Supplier


7.

W
hich of the following is not a major phase in Purchasing
-
Decision model:

A.

Need identification

B.

Information search

C.

Post
-
purchase behavior

D.

Penetrating behavior


8.

In the Purchasing
-
Decision model, which of the following is a component of Information Search:

A.

Pro
duct brokering

B.

Feedback

C.

Purchase and delivery

D.

Inquiries


9.

The process of dividing a consumer market into logical groups for conducting marketing
research and analyzing personal information is known as:

A.

Segmentation

B.

Targeting

C.

Market Positioning

D.

Selection


10.

_
_____________is a market coverage strategy in which a firm decides to ignore market segment
differences and go after the whole market with one offer:

A.

Market Segmentation

B.

Mass Marketing

C.

Targeting

D.

Positioning



11.

__________

is a form of

communication

used to

p
ersuade

an audience (viewers, readers or
listeners) to take some action with respect to products, ideas, or services:

A.

Advertising

B.

Market Segmentation

C.

Targeting

D.

Selection


12.

Marketing that treats each customer in a unique way is called

A.

Segmentation

B.

Electronic

Market places

C.

Relationship marketing

D.

Targeting


13.

The numbers of activities involved in order fulfillment process are:

A.

7

B.

8

C.

9

D.

10


14.

What does logistics of e
-
commerce involve?

A.

Large parcels send to many customer homes

B.

Large parcels send to few customer homes

C.

Sm
all parcels send to many customer homes

D.

Small parcels send to few customer homes


15.

Which of the following are integral parts of Order fulfillment and order taking?

A.

Customer relationship

B.

Enterprise resource planning

C.

Supply chain Management

D.

All of the above


16.

EC logistics refer to logistics of the EC systems mainly in ________

A.

Business 2 Business

B.

Consumer 2 Consumer

C.

Businesses 2 Consumer

D.

Consumers 2 Businesses


17.

Which of the following is NOT a solution of order fulfillment problem?

A.

Improvement in order taking
process

B.

Warehouse and inventory management improvements

C.

Disintegrated Global Logistics System

D.

Partnering & outsourcing logistics


18.

Which of the following is a NOT problem of order fulfillment and order taking?

A.

Uncertainties in demand

B.

Potential delay in su
pply and deliveries

C.

Coordination among business partners

D.

Lack of information sharing


19.

The value chain of CRM includes

A.

Customer acquisition, customer centered services, customer fulfillment, value added services

B.

Customer centered service, foundation serv
ice, Customer continuance support, customer
fulfillment

C.

Customer acquisition, customer support during purchase, customer fulfillment,
customer continuance support

D.

Customer acquisition, customer support during purchase, customer centered service, value
a
dded services
, customer continuance support


20.

Which of the following is required to implement a CRM program effectively?

A.

Response time

B.

Site Availability

C.

Customer Centric Strategy

D.

On
-
time order fulfillment strategy


21.

Which of the following handing return opti
on is efficient for the seller but not for the buyer?

A.

Return the item to the place of purchase

B.

Completely outsource return

C.

Separate the logistic of return from the logistic of delivery

D.

Allow the customer to drop the returned item at a collection point





22.

Which of the following is an element of optimal order fulfillment

A.

Loyalty programs

B.

Prospecting

C.

Integrate your systems

D.

Auction the returned item


23.

Which of the following is not reason to outsource?

A.

Lack of expertise

B.

No economies of scale

C.

The function is a
core competency

D.

Have service up and its running quickly


24.

Which of the following is not required for Effective CRM implementation?

A.

Customer centric strategy

B.

Infrastructure

C.

Lack of commitment from people

D.

Improved or redesigned business processes


25.

CRM requir
es a customer centric business

A.

Process and
Strategies

B.

Philosophy

C.

Culture

D.

Targets


26.

Which of the following would not affect demand forecast?

A.

Weather

B.

Government economic policies

C.

Production Schedule

D.

Competition


27.

Which of the following is a customer service
metric

A.

Blogs & wikis

B.

Chat rooms

C.

On
-
Site availability

D.

Download time


28.

Which of the following is the customer touching application?

A.

Customer interaction centre

B.

Auto responder

C.

Personalized web pages

D.

Online networking


29.

What category of application analyzes cu
stomer information and improves the CRM?

A.

Company facing application

B.

Customer touching applications

C.

Customer centric intelligent applications

D.

Online

social

networking and other applications


30.

Which of the following will not create bull whip effect in supply
chain?

A.

Accurate demand forecasts

B.

Rationing in the entire supply chain

C.

Order batching

D.

Price fluctuations


31.

Which of the following is not a type of CRM activity

A.

Analytical

B.

Collaborative

C.

Integrative

D.

A and B


32.

Which of the following is not part of Customer cente
red services?

A.

Order tracing

B.

Order customization

C.

Order fulfillment

D.

Security/trust


33.

Blacharski (2005) reports that internet advertisers are growing very rapidly and companies are
changing their advertisement strategies, which gives them

.

A.

Need assessment evaluation

B.

A competitive edge

C.

A strategy

D.

An analysis


34.

__________
is an attempt to disseminate information in order to affect buyer
-
seller transactions.

A.

Advertising

B.

Media enrichment

C.

Email

D.

Marketing


35.

__________
were attempts to pe
rsonalize advertising to make it more effective.

A.

Need assessment evaluation

B.

Media enrichment

C.

Telemarketing and direct mail ads

D.

Banners that are linked to the Web
-
site


36.

Specialized firms that offer customized Web advertising, such as brokering ads and targe
ting ads
to select groups of consumers are called?

A.

Richness of format

B.

Advertising networks

C.

Digital branding advertising

D.

Online ads


37.

What are banner ads that appear when a predetermined word is queried from a search engine
called?

A.

Keyword banners

B.

Simple
ba
nners

C.

Ad evaluation banners

D.

Banners


38.

Major benefit of banner ads is that users are transferred directly to .

A.

An advertiser’s site

B.

Keyword banners

C.

Ad evaluation banner

D.

Online ads


39.

An agreement between two companies t
o

display
the other’s banner ad on its Web site is called?

A.

Banner

B.

Banner swapping

C.

Banner exchanging

D.

Ad
banner

40.

Markets in which companies can trade or exchange placement of banner ads on each other’s Web
sites are called?

A.

Banner

B.

Banner exchanges

C.

Advertising markets

D.

B
anner swaps


41.

Major disadvantage of banners is their

A.

Costs

B.

Ads

C.

Reviews

D.

Rate


42.

An ad that appears in a separate window before, after, or during Internet surfing or when reading
e
-
mail is called?

A.

Ads

B.

Email ads

C.

Pop
-
up ads

D.

Classified ads


43.

An ad that appears unde
rneath the current browser window, so when the user closes the active
window the ad is still on the screen is called?

A.

Newspaper
-
Like Ads

B.

Email ads

C.

Classified ads

D.

Pop
-
under ads


44.

Why developing software for wireless devices is challenging?

A.

There are a number

of competing standards for application development on various
devices.

B.

There are not many software developers available.

C.

Because the devices are wireless.

D.

There are not a number of competing standards for application development on various
devices.




45.

Whi
ch of the following is a major software component associated with mobile computing?

A.

Wireless Application Protocol

B.

Multimedia Messaging Service

C.

Enhanced Messaging Service

D.

Wireless Local Area Networks and Wi
-
Fi


46.

Generally micropayments are less than

A.

10

B.

5

C.

15

D.

20


47.

GPS stands for:

A.

Global Positioning System

B.

Global Polarization System

C.

Global Pact System

D.

Global Pink System


48.

Following is an example of Voice
-
Support Services

A.

Interactive Voice Response

B.

Interactive Response

C.

Interactive Voice Portal

D.

Interactive Voice Res
ponse Services


49.

The most common way to establish a Personal Area Network is through

A.

Infra Red

B.

Bluetooth

C.

Analogue Modulation

D.

X
-
Rays



50.

Bluetooth allows wireless devices to communicate over a distance of upto

A.

40m

B.

50m

C.

10m

D.

20m


51.

Wi
-
Max stands for:

A.

Wireless

Maximum

B.

Worldwide Interoperability for Microwave Accountability

C.

Worldwide Interoperability for Microwave Access

D.

World Interoperability for Microwave Account


52.

Wi
-
Max uses the same technology as

A.

Wi
-
Fi

B.

Wireless Computing

C.

Wireless Devices

D.

Wireless Access Poi
nts


53.

First Generation of wireless technology was based on:

A.

Voice and Text

B.

Video

C.

Analog

D.

Faster display of multimedia


54.

Following are WWAN communication protocols except

A.

Frequency Division Multiple Access

B.

Time Division Multiple Access

C.

Frequency Division Mult
iple Code

D.

Code Division Multiple Access


55.

GSM is a nonproprietary standard for

A.

Mobile Voice and Data Communications

B.

Wireless Voice and Data Communications

C.

Wi
-
Fi Voice and Data Communication

D.

Data Communications


56.

Any business activity conducted over a wirele
s
s telecommunications network or
from mobile
devices is known as

A.

M
obile
-
Commerce

B.

L
ogistic
-
Commerce

C.

E
-
Commerce

D.

D
-
Commerce


57.

Following are the attributes of M
-
Commerce except

A.

Ubiquity

B.

Convenience

C.

Flexibility

D.

Personalization


58.

One of the following is a driver o
f M
-
Commerce

A.

The Handset Culture

B.

The Bad Economy

C.

Flexibility in Workforce

D.

IT Economics


59.

The number of times users call up a page that has a banner on it during a specific period is known
as:

A.

Page views

B.

View page

C.

Pages viewed

D.

Count


60.

_____________ is a small

banner that is linked to a Web site and may contain downloadable
software

A.

Press

B.

Button

C.

Ad views

D.

Pin


61.

HTML stands for:

A.

Hypetest market language

B.

Hypetext markup language

C.

Hypertext markup language

D.

Hiddentext madeup language





62.

A ________is an HTML document

that may contain text, images, and other online elements,
such as Java applets and multimedia files

A.

Ad

B.

Pin

C.

Document

D.

Page


63.

A/an__________ is a count made each time a visitor clicks on an advertising banner to access the
advertiser’s Web site

A.

Tick

B.

Click

C.

Hi
t

D.

Ad view


64.

The fee an advertiser pays for each 1,000 times a page with a banner ad is shown is called:

A.

CPM

B.

CP

C.

CPRP

D.

CM


65.

The percentage of clickers who actually make a purchase is called:

A.

Count rate

B.

Conversion rate

C.

Conversion rate count

D.

Count


66.

The percentage

of visitors who are exposed to a banner ad and click on it is called:

A.

Click
-
through rate

B.

Click
-
through ratio

C.

Click

D.

Click rate





67.

The ratio between the number of clicks on a banner ad and the number of times it is seen by
viewers; measures the success of
a banner in attracting visitors to click on the ad is called:

A.

Clicks Per Million Views

B.

Click
-
through ratio

C.

Click

D.

Click ratio


68.

A count of the number of visitors entering a site, regardless of how many pages are viewed per
visit is called:

A.

Unique visit

B.


Visi
t

C.

Visit count

D.

Personalized visit


69.

____________is a characteristic that influences the average length of time a visitor stays in a site

A.

Stickiness

B.

Adhesiveness

C.

Bond

D.

Cling


70.

Which is NOT a type of Social Network Advertising site

A.

Advertising on social network
sites

B.

Advertising on online retail websites

C.

Indirect advertising by creating groups

D.

Advertising based on network friends


71.

What
is the tool for tracking the success of an online Video campaign

A.

Campaign tracking

B.

Web Video Analytics

C.

Online ad tracking syste
m

D.

Video tracking


72.

How can we describe Viral marketing

A.

Virus marketing

B.

Marketing through wired media

C.

Word of mouth marketing

D.

Quick marketing

73.

A marketing arrangement by which an organization refers consumers to the selling company’s
Web site is called

A.

Affi
liate marketing

B.

Referral
s

C.

Word of mouth marketing

D.

Buzz marketing


74.

A free Internet news service that broadcasts personalized news and information

A.

Webinars

B.

Webcasting

C.

Personalization

D.

Podcast


75.

Ads sent to and presented on mobile devices

A.

Wireless ads

B.

Mobile co
mmunication

C.

Web promotion

D.

Mobile marketing


76.

One of the most famous mobile marketing platform which is owned by Google is

A.

iAd

B.

Admob

C.

Mojiva

D.

Google Mobile Sync


77.

Spamming can be defined as

A.

Using e
-
mail to send unwanted ads

B.

Sending emails to subscribed custome
rs

C.

Bulk Facebook notifications

D.

Virus sent through email


78.

Advertising strategy in which customers agree to accept advertising and marketing materials is
called

A.

Affiliate advertising

B.

Two
-
way advertising

C.

Permission advertising

D.

Customer centered advertising


79.

Permission marketing is also known as

A.

Participative marketing

B.

Special ads

C.

Localization

D.

Opt
-
in marketing


80.

Following are all advertising strategies and promotions
except

A.

Social network advertising

B.

Online events

C.

Behavioral targeting

D.

Video ads on the web


81.

Ap
plying business analytics techniques and business intelligence such as data mining and online
analytic processing to CRM applications describes what?

A.

Analytic CRM

B.

Logistics & SCM

C.

WMS

D.

ERP


82.


Which of the following factors would not affect a demand forecast?

A.

Weather

B.

Economics Conditions of the country

C.

Competition

D.

Production schedule


83.

Which of the following is not a customer service metric?

A.

Service response time

B.

Availability

C.

Security

D.

Product quality


84.

Which of the following is an area where supply chains can be
improved?

A.

Research and Product development

B.

Marketing

C.

Customer research

D.

Manufacturing processes


85.

Which of the following is not an area where supply chains can be improved?

A.

Packing

B.

Marketing

C.

Customer research

D.

Manufacturing processes


86.

Which of the following i
s generally the "best" way for customers to deal with returns?

A.

Ship item to merchant

B.

Ship item to outsourced returns company

C.

Establish drop off locations for returns

D.

Refuse returns


87.

Which of the following is not a future direction of Customer Relationship
Management?

A.

Increased reliance on customer input

B.

On
-
demand Customer Relationship Management

C.

Integration with social networking

D.

Reduced impact of open source products


88.

Which of the following is not a reason to outsource?

A.

The function is a core competence

B.

To

have the service up and running quickly

C.

Lack of expertise

D.

No economies of scale


89.

A piece of software that integrates departments and functions across a company to serve all of the
company's needs is what type of system?

A.

Material Resource Planning & Wareho
use Management System

B.

ASP

C.

ISP

D.

Enterprise Resource Planning


90.

A CRM system hosted and maintained by an ASP is called?

A.

eCRM

B.

Open
-
source CRM

C.

On
-
demand CRM

D.

CRM with WMS


91.

Order fulfillment is defined as delivering products to customers.

A.

Ensuring payment, checkin
g availability, arranging shipment, insurance, production,
purchasing and warehousing, contacts with customers and returns

B.

Delivering products to customers

C.

Customer Service

D.

Delivering products to customers & customer Service


92.

Logistics covers the movement
of good:

A.

Internally

B.

Externally

C.

Both internally and externally

D.

Logistics isn’t involved in movement of goods


93.

Which two steps of order fulfillment process occur together, generally?

A.


“Checking availability” and “Contacts with customers”

B.

“Arranging Shipment”

and “Insurance”

C.

“Ensuring payment” and “Production”

D.


“Production” and “Purchasing and warehousing”


94.

Which of the following factors of supply chain have high impact on company’s EC efforts?

A.

Efficiency

B.

Effectiveness

C.

Both Efficiency and Effectiveness

D.

Company
’s supply chain don’t impact its EC efforts


95.

Solutions provided for supply chain problems are generally:

A.

IT and manual

B.

IT

C.

Manual

D.

Depends on the solution provider


96.

Building inventories of parts or products is usually done:

A.

To increasing production capabilit
y

B.

As a form of insurance against uncertainties

C.

To reach Economy of scale

D.

To reduce the bullwhip effect and making sure production is at its maximum





97.

What type of products/services can be distributed in the same day order is made?

A.

All Services

B.

Depends on

the efficiency and effectiveness of supply chain

C.

Digitized products

D.

Both A & B


98.

Most supply chain management software is meant to function:

A.

Across the entire supply chain

B.

Specific segments of supply chain

C.

Specific segments of outsourced supply chain

D.

None
of above


99.

To effectively use material resource planning techniques:

A.

Computer support is required

B.

ERP is required

C.

Effective SCM is required

D.

Backward and forward integration is required


100.

Which web technology is used for leasing both their IT infrastructures
and their
information system applications?

A.

Active Server Pages

B.

Application Service Providers

C.

Load Balancers

D.

Web Server, Application Server and Database Servers together (3 tier structure)


101.

In mass marketing the focus is on

A.

Group

B.

Product

C.

Customer

D.

None


102.

Fac
tor reach is smaller in which Marketing Form

A.

Mass Marketing

B.

Free Marketing

C.

Relationship Marketing

D.

Market Segmentation


103.

In which marketing form many campaigns are done

A.

Mass Marketing

B.

Free Marketing

C.

Relationship Marketing

D.

Market Segmentation Marketing



104.

What

kind of marketing research is done in Relationship marketing?

A.

Macro

B.

Segmentation Analysis

C.

Micro

D.

Consumer Profile


105.

In market segmentation recipients are

A.

Segment profiles

B.

Anonymous profiles

C.

Individuals

D.

Public


106.

What is personalization?

A.

The matching of servic
es, products, and advertising content with individual consumers
and their preferences

B.

The matching of brand, and advertising content with individual consumers and their
preferences

C.

The matching of services, products, quality, and advertising content with i
ndividual
consumers and their preferences

D.

None of the above


107.

User Profile is

A.

The requirements, preferences, behaviors, activities, and demographic traits of a particular
customer

B.

The requirements, preferences, behaviors, and demographic traits of a partic
ular
customer

C.

The requirements, behaviors, and demographic traits of a particular customer

D.

The requirements, preferences, and demographic traits of a particular customer


108.

What is a cookie?

A.

A data file that is placed on a user’s hard drive by a remote Admin
istrator

B.

A data file that is placed on a user’s hard drive by a remote Web server

C.

A chocolate biscuit

D.

A data file that is placed on a user’s hard drive by user itself


109.

Cookie collects

A.

Information about the user’s activities on every internet websites.

B.

per
sonal information of the user

C.

information about the user’s activities at a site

D.

Nothing about user activities.


110.

What is a collaborative filtering?

A.

A market research and personalization method that uses customer data to predict,
based on formulas derived fr
om behavioral sciences, what other products or services a
customer may enjoy; predictions can be extended to other customers with similar
profiles

B.

A market research and personalization method that uses customer data to predict, based on
formulas derived fr
om behavioral sciences, preferences and traits, what other products or
services a customer may enjoy; predictions can be extended to other customers with similar
profiles

C.

A market research and personalization method that uses customer data to predict, bas
ed on
formulas derived from behavioral sciences, what other products or services a customer may
enjoy

D.

None of the above.



111.

Collaborative filtering is important for

A.

Marketing to One to One Marketing

B.

Personalization and Behavioral Marketing

C.

The Consumer Pur
chasing Decision
-
Making Process

D.

All of the above













Chapter 9

MCQs (68 MCQs)

1.

Which among these is not driver of the mobile commerce?

a.

Handset culture

b.

Mobile workforce

c.

Improvement of width

d.

Power consumption


2.

Technology that enables cardholders to ma
ke purchases with a single click from their wireless
device is called:

a.

Mobile wallet

b.

GPS accuracy

c.

Micropayment Method

d.

RFID


3.

_____________ is a customer interaction channel that aggregates content and services for mobile
users.

a.

Wireless shopping

b.

Hotspot

c.

Mob
ile portal

d.

Sensor net


4.

Which of these is not considered a major barrier for enterprise mobile computing?

a.

Lack of integration

b.

High cost

c.

Insufficient bandwidth

d.

Lack of industry standards


5.

Which of the following is a barrier to location
-
based m
-
commerce?

a.

Mali
cious code

b.

Lack of industry standards

c.

Invasion of privacy

d.

Decentralization


6.

The integration of computers and wireless communications to improve information flow is known
as:

a.

Vortal

b.

M
-
Commerce

c.

Telematics

d.

V
-
Net





7.

Why was the Global Positioning system deve
loped?

a.

By U.S. government for providing support to satellites

b.

By U.S. defense department for military use

c.

By BMW for tracking automobiles

d.

By U.S. medical center for emergencies


8.

The services provided through location
-
based m
-
commerce focus on five key fact
ors. One of
them is:

a.

Tracking

b.

Speed

c.

Safety

d.

Connectivity

9.

____________________________________ is one of the greatest opportunities in B2B mobile
commerce in SCM.

a.

Timely access to accurate information

b.

Ease of money transfer

c.

Collaboration with partners

d.

Increa
sed mobility


10.

Which of the following is not an application of SMS for mobile workers?

a.

Keeping stock traders up to date on urgent stock activity

b.

Alerting doctors to urgent patient situations

c.

Alerting mobile technicians to system errors

d.

Improved timeliness a
nd accuracy of bill payments


11.

The four classes of mobile marketing campaigns are:

a.

E
-
mail, raffles, entertainment, ads

b.

Information, entertainment, banners, web portals

c.

Information, entertainment, coupons, raffles

d.

Coupons, information, banners, ads


12.

Which of

the following is not an attribute of mobile commerce?

a.

Personalization

b.

Ubiquity

c.

Infrastructure

d.

Interactivity


13.

______________ is a handheld computer principally used for personal information management.

a.

Wireless portable computer

b.

Smartphone

c.

Personal digital

assistant

d.

Palmtop



14.

The exchange of updated information with other computing devices is called:

a.

Authentication

b.

Synchronization

c.

Collaborative filtering

d.

Emulation


15.

A website with an audio interface that can be accessed through a telephone call is known as
:

a.

Vortal

b.

Interactive voice response system

c.

Voice portal

d.

Audio
-
site


16.

What are the value
-
added attributes of m
-
commerce?

a.

Ubiquity, Service economy

b.

Convenience, Personalization

c.

Powerful devices, Service economy

d.

Localization, Handset culture


17.

Which one of the
following sites provides the services of online auction through cell phones?

a.

eBay.com

b.

3GNews.com

c.

Zed.com

d.

Bid.com


18.

The potential use of 3G is

a.

Accommodate text messages

b.

Communicate limited graphics, such as picture in text message

c.

Faster display of multimedi
a

d.

Support of rich media such as video


19.

What is sales force mobilization?

a.

Equipping sales force employees with wireless internet computing devices

b.

Accurately locating employees, including the hours and projects they have worked

c.

Using a software that automat
es the tasks performed by s ales people

d.

Providing after sales service through automatic email answering etc.


20.

Which of the following are wearable devices?

a.

Handsets, Cameras

b.

Touch panel displays, Speech translator

c.

M
-
wallets, PDA’s

d.

Bluetooth
-
enabled devices
, Touch panel display





21.

Which of the following is an internet
-
based cell phone that can support mobile applications?

a.

Personal Digital Assistant

b.

Smartphone

c.

Blackberry

d.

Ogo



22.

Which of the following is a handheld computer principally used for personal info
rmation
management?

a.

Personal digital assistant

b.

Wireless portable computer

c.

Palmtop

d.

Tablet PC



23.

Which of the following is an interim wireless technology that can accommodate voice, text, and
limited graphics?

a.

1.5G

b.

2.5G

c.

2G

d.

4G


24.

Which of the following is not a

driver of m
-
commerce?

a.

The service economy

b.

Price

c.

Localization

d.

Mobility


25.

Which of the following is the most popular WWAN technology?

a.

GSM

b.

4G

c.

FDMA

d.

TDMA



26.

Which of the following is a customer interaction channel that aggregates content and services for
mobi
le users?

a.

Mobile office

b.

Mobile portal

c.

GIS

d.

None of the above


27.

Which of the following the following is an example of wearable devices?

a.

Touch panel display

b.

Camera

c.

Screen

d.

All of the above






28.

Which of the following is not a characteristic of m
-
commerce?

a.

A
llows customers to make purchases with a single click

b.

Uses digital signatures

c.

Requires added fees for the use

d.

No privacy concerns regarding its use



29.

Which of the following is not a limitation of mobile commerce?

a.

Insufficient bandwidth

b.

Complexity

c.

GPS acc
uracy

d.

None of the above


30.

_______ is used to calculating the location of a mobile device from signals sent by the device to
base stations:

a.

Network
-
based Location positioning

b.

Terminal
-
based positioning

c.

Global positioning system

d.

None of the above


31.

Which of th
e following is NOT a principle of persuasive computing?

a.

Diversification

b.

Connectivity

c.

Simple

d.

Reduce Cost


32.

_______ is a limitation of m
-
commerce:

a.

GPS accuracy

b.

Licenses

c.

Potential user base

d.

Both a. and b.


33.

An interim technology based on new cell phone protocol
s like GPRS and CDMA2000, and able
to communicate limited graphics such as picture text messages.

a.

2G

b.

2.5G

c.

3.5G

d.

1G


34.

EMS is a mobile computing service that can:

a.

Support sending and receiving short text messages on mobile phones

b.

Send simple animation, tiny pi
ctures, sounds and formatted text

c.

Deliver rich media

d.

Enable e
-
payments for small purchases


35.

This is the IEEE standard for WiMax:

a.

802.16

b.

802.14

c.

802.17b

d.

806.12


36.

A telecommunications network that enables users to make short
-
range wireless connections to the
I
nternet or another network

a.

WLAN

b.

WiMax

c.

WAN

d.

PAN


37.

_______ is a driver of m
-
commerce:

a.

Longer battery life for mobile devices

b.

Powerful softwares

c.

Increased levels of mobility

d.

None of the above


38.

A set of telecommunications standards that enables wireless devices
to communicate with each
other over short distances:

a.

WWAN

b.

Instant Email

c.

Bluetooth

d.

EMS


39.

A scripting language used to create content in the WAP environment:

a.

WML

b.

VL

c.

C#

d.

VXML


40.

_________ is a collection of nodes, sometimes as small as millimetres in length or di
ameter,
capable of environmental sensing, local computation, and communication with its peers or with
other higher performance nodes

a.

Radio
-
frequency identification

b.

Sensor network

c.

EPC

d.

Wifi


41.

Which of the following is NOT characteristic of an m
-
wallet?

a.

Based
on a mobile device

b.

Make purchases with a single click

c.

Communicates with merchants through wireless transmission

d.

Is only experimental and not used by public



42.

EMS stands for



Electronically Messaging Service



Enhanced Messaging Service



Electronic Mail Servic
e



Enhanced Mail Service



43.

Most WLANs run on a telecommunications standard known as:



IEEE 802.10



IEEE 802.13



IEEE 802.11



IEEE 802.09


44.

An area or a point where a wireless device can make a connection to a wireless local area network
is known as a:



Cold spot



Gateway Area



PAN



Hot spot


45.

All of the following are major components of WWAN except:




Time Division Multiple Access



Division Media Access Point



C
-
Division Multiple Access



C
-
Media Access


46.

All of the following are drivers of Mobile Commerce except:



The servi
ce economy



Interactivity of consumers to consumers



Widespread availability of more powerful devices



The handset culture


47.

Non

Internet mobile applications for users have mainly been in the:



Scientific Research Industry



Mobile Industry



Transportation Indust
ry



Security Industry


48.

A barrier to location based m
-
commerce is:



Unlimited Network bandwidth



Inaccuracy of devices



Privacy



Complete Security


49.

Which of the following scripting language is used to create content in i
-
mode?

1.

Compact Hypertext Markup Language

2.

W
ML

3.

Voice Xml

4.

Extensible Hypertext Markup language (xHTML)


50.

MMS stands for

1.

Multimedia Messaging service

2.

Manual Messaging service

3.

Mobile Messaging service

4.

Micropayments messaging service


51.

Which of the following technology can accommodate voice, text and limi
ted graphics?

1.

1G

2.

2G

3.

3.5G

4.

2.5G


52.

Which of the following protocol divides the available bandwidth into different frequency
channels?

1.

CDA

2.

FDMA

3.

IP

4.

CSMA/CD


53.

Computer system capable of integrating, storing, editing & displaying geographically referenced
informati
on is

1.

Global positioning satellite system

2.

Geographical information system

3.

Geographical position system

4.

Global system


54.

Which of the following is not a value added attribute of m commerce?

1.

Ubiquity

2.

Adequate Personalization

3.

Localization

4.

Distinctiveness


55.

Which of the following is not barrier to location
-

based Ecommerce?

1.

Accuracy of Devices

2.

Cost Justification

3.

Limited network Bandwidth

4.

Insecure communications






56.


-----------------

is a point where a wireless device can make a connection to wireless syst
em

1.

WLAN

2.

Hotspots

3.

IVR

4.

Mobile portal


57.

An extension of SMS that can send simple animations, tiny pictures & formatted text is
------------
--

1.

Multimedia messaging service

2.

Enhanced messaging service

3.

M
-
wallets

4.

Short messaging service


58.

Which of the following is no
t a basic goal of security of M
-
Commerce?

1.

Confidentiality

2.

Transactional Security

3.

Power Accuracy

4.

Integrity


59.


----------------

is a technology that sees radio waves to identify items?

1.

Radio frequency Identification system

2.

Frequency Division Multiple Access
(FDMA)

3.

GPS

4.

Smart phones


60.


Which of the following network enables users to make short range wireless connection to the
internet?


1.

WLAN


2.

DSL


3.

PAN


4.

Wi
-
Max


61.


The process of equipping sales force employees with wireless enabled computing devices is
called
------
--------------


1.

Wireless Telemedicine Computing


2.

Sales force mobilization


3.

Sales automation


4.

Localization



62.


---------------

is used principally for Personal information management


1.

Personal digital assistance


2.

Smart phone


3.

Blackberry


4.

Wireless portable c
omputer set


63.


Device that automatically sends the police the location of vehicle


1.

Satellite


2.

Automatic Crash Notification


3.

Bluetooth
-
enabled devices, Touch panel displays


4.

Telematics



64.


The enhancement of a user’s interaction by understanding user’s contex
t & the application is
termed as
--------------------


1.

Contextual Computing


2.

Sensor network


3.

Collaborative Cloud Filtering


4.

Emulation


65.

The primary application of blackberry is
--------------


1.

Email


2.

SMS


3.

PIM (Personal Information management)


4.

BIM









66.


Micro payments are electronic purchase generally less than?


1.

$10


2.

$ 8


3.

$15


4.

$7



67.

Which of the following browser designed to operate with small screens & limited bandwidth?


1.

Micro browser


2.

Microsoft Browser


3.

Web browser


4.

IE



68.


------------------

is a series

of interconnected network that monitor the environment in which they
are placed


1.

Sensor network


2.

Spy ware


3.

Web bugs


4.

Wearable Monitoring Series



69.

Location based advertising is a successful way of conducting

a.


one
-
to
-
one marketing

b.

one
-
to
-
many marketing

c.

dire
ct marketing

d.

personal selling






True & False Questions (20 Questions)


1.

M
-
commerce is also known as
m
-
business


a.

True

b.

False


2.

802.11b Wi
-
fi standard is faster than 802.11a, but has a smaller range.

a.

True

b.

False



3.

In
mobile advertising
, the number of ads push
ed to a customer should be limited

a.

True

b.

False



4.

Telematics

is the integration of computers and wireless communications to improve
information flow using the principles of telemetry

a.

True

b.

False


5.

Batteries, attachable keyboards, media players and docking s
tations are examples of
Supporting Devices

a.

True

b.

False


6.

FDMA is designed for 3G networks, and divides data into small packets that are
distributed across the frequency spectrum.

a.

True

b.

False


7.

IVR

enables users to request and receive information and to enter a
nd change data
through a telephone to a computerized system

a.

True

b.

False


8.

Mobile business applications can be used to support employees through
Internet
-
based

and
non
-
Internet
-

based

applications

a.

True

b.

False


9.

Power consumption is not a technical limitation of

m
-
commerce as it requires negligible
amount of battery.

a.

True

b.

False


10.

EMS sometimes is also called
pictxt



True



False



11.

A large number of connected hotspots can also be called a
mesh network



True



False


12.

Any activity conducted over a wireless telecommunicatio
ns network or from mobile
devices is called Mobile Commerce.



True



False


13.

An e
-
wallet is a wireless chip that stores an online shoppers credit card numbers and
other personal information.



True



False


14.

A
mobile portal

is a customer access and interaction chan
nel that aggregates content and
services for mobile users



True



False


15.

The process of equipping sales force employees with wireless Internet enabled computing
devices is called
sales force mobilization



True



False


16.

Location based advertising is a successful
way of conducting
one
-
to
-
one marketing



True



False


17.

Principles of pervasive computing

refers to invisible, embedded computing that is
embedded in the objects around us



True



False


18.

RFID
( Radio Frequency Identification) refers to a technology that uses radio
-
waves to
identify items



True



False




19.

A sensor network censors and blocks all the provocative and unruly content from your
personal area network.



True



False


20.

Malicious code

is one of the most common security threats that m
-
commerce faces today



True



False