5 Annual Conference on Technology & Standards

linerdeliciousSecurity

Nov 5, 2013 (3 years and 5 months ago)

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Web Tools 1


Business Trends

Presented by: Tim Bornholtz, The Bornholtz Group




tim@bornholtz.com



Web 2.0 is about a shift in perspective



Stop telling people what you can give them



Start talking with people about w
hat you can do with them


Every tool used must make business sense to your organization



Increase profitability



Reduce expenses



Increase efficiency


Really Simple Syndication (RSS)



RSS is a simple XML format for publishing frequently updated content



Stop sp
ending time looking for important news



RSS delivers what you want directly to you



Use a feed reader, like Google Reader at
http://reader.google.com

to stay
on top of feeds



Organizations should publish all frequently updated items as a feed


Syndicate c
alen
dars as well as news



Publish upcoming events in RSS



Use a tool like Apple iCal, Google Calendar, or Microsoft Outlook to
subscribe



Organizations should publish all relevant dates as a calendar feed


Blogs



Enormous potential for external communication



Blogs

encourage two way dialog



Make sure you listen to your comments



Get the key functional groups in your organization excited



Take the plunge!

5
th

Annual
Conference

on Technology &
Standards





Social Networking Sites



Sites like Facebook.com or Myspace.com can be another marketing tool



Very easy to conn
ect with your customers



Good tool to brand your organization



Invite your best customers to join and talk about their experience



Build a group and generate buzz around it



Very little time needed to create a profile



Big time investment is the “social” aspect
; connecting with customers and
interacting with groups


Youtube.com


Video sharing



Do you have existing videos that can be posted



Keep videos short


no more than 10 minutes



Youtube handles all of the technology for you. No need to open firewalls
or ins
tall additional servers


Offline web applications



Do your users frequently need to access your data when not connected



Offline access can provide a rich experience even when not connected



Sites need to be specifically written to take advantage of this


Bus
iness motivations for new media



Will you or your employees be more efficient



Can you use a web technology to supplement or replace an existing
proprietary service



Look at the startup costs


both money and time



Estimate the ongoing costs


both money and t
ime



Many technologies have uncertain business valu
e yet cost almost nothing



Pilot a technology with minimal investment for a limited time



Look at the potential value



Track the time spent