Corporate Sustainability & Green Practices - Andrew Cmu

learnedbawledElectronics - Devices

Nov 24, 2013 (4 years and 7 months ago)


Morgan Midgett

Kishore Jayakumar

Susan Hannes

Daniel In

Pavan Yalamanchili


As consumers are becoming more environmentally
aware and energy costs are rising, businesses have to
adapt environmentally
friendly practices to keep up
with the changing times

Many business owners are afraid of the costs of
switching to greener practices; however, small
investments can reap large gains. Green practices can
save money while keeping customers happy and
helping the planet

Definition and Examples

Green computing is the study and practice of using computing
resources efficiently.

According to Wikipedia, there are 4 steps to green computing:

Green use

reducing the energy consumption of computers and
other information systems as well as using them in an environmentally
sound manner

Green disposal

refurbishing and reusing old computers and
properly recycling unwanted computers and other electronic

Green design

designing energy
efficient and environmentally
sound components, computers, servers, cooling equipment, and data

Green manufacturing

manufacturing electronic components,
computers, and other associated subsystems with minimal impact on
the environment

Examples Continued

turning off computers when not in use, or at least
putting them in "sleep mode"

using energy efficient monitors and cooling systems

using firewalls, anti
virus and anti
spyware to reduce
amount of eWaste

properly recycling old computers and unwanted
computer equipment

printing on both sides of the paper

Background Information

In 1992, the U.S. Environmental Protection Agency
launched Energy Star, a voluntary label awarded to
computing products that succeed in minimizing use of
energy while maximizing efficiency

Resulted in the widespread adoption of sleep mode among
consumer electronics

Advanced Configuration and Power Interface

) specification is an open standard for unified
operating system
centric device configuration and power
management. ACPI, first released in December 1996,
defines platform
independent interfaces for hardware
discovery, configuration, power management and

Working, Sleep, Stand by, hibernate, shut down

Using Sleep Mode

The EPA has estimated that providing computers with
“sleep mode” reduces their energy use by 60 to 70

and ultimately could save enough electricity
each year to power Vermont, New Hampshire, and
Maine, cut electric bills by $2 billion, and reduce
carbon dioxide emissions by the equivalent of 5
million cars.


Businesses want to save money by conserving energy
and materials

Due growing awareness and concern about global
warming/climate change, there has been a societal
shift towards more environmentally
practices, and in order to keep consumer support,
businesses must adapt greener practices

Positive Aspects and Benefits

Reduces ecological footprint

Uses less energy

Reduces carbon emissions

Reuses and recycles materials (computer parts, paper/office

Educates people and raises awareness about eco

efficient building design

Saves businesses money

Uses less energy

Purchase less materials

Use less paper


Sometimes, adapting to green practices may cost more
money in the short

But it will save in the long

Businesses may be unwilling to change practices out of

People’s laziness and forgetfulness (turning off
monitors, recycling)

General apathy about environment

Lack of awareness about environment


It is a corporation’s responsibility to employ green practices
when it comes to computing.

Even if there are financial costs in the short
term, the long
term environmental benefits outweigh them

term economic impact

Resources will be gone if there is not enough conservation

tragedy of the commons

refers to a dilemma described in an
influential article by that name written by Garrett Hardin and first
published in the journal

in 1968.

The article describes a
situation in which multiple individuals, acting independently, and
solely and rationally consulting their own self
interest, will
ultimately deplete a shared limited resource even when it is clear
that it is not in anyone's long
term interest for this to happen.