Adobe Experience Manager: Marketing campaign management

kokomomammothSoftware and s/w Development

Feb 17, 2014 (3 years and 4 months ago)

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Experience Manager: Marketing campaign management Datasheet
The marketing campaign management capabilities of Adobe Experience Manager
empowers digital marketers to plan, design, launch, and optimize marketing campaigns
across multiple digital channels, including email, websites, and landing pages.
Integrated with Adobe’s leading analytics and targeting technology, it provides
marketers with data regarding which campaign content has the greatest impact on
conversion for a specific target audience.
Marketing campaigns are critical to building brand loyalty and driving revenue. Yet marketers face
numerous challenges in designing, managing, and launching closed-looped campaigns when working
across multiple, disparate systems for multichannel delivery. Creative design is done in silos across
outside legacy content management systems. Digital assets are typically hard to locate or are outdated.
Furthermore, campaign operations are executed on yet another system. The result is that campaigns are
disjointed, inefficient, and immeasurable, marketing deadlines are missed, and brand equity suffers.
With Experience Manager, marketers can take advantage of the web content management system to
engage with customers across interconnected digital properties, including landing pages, emails,
websites, mobile sites, and more. You can easily store, locate, and reuse or repurpose marketing assets
for any multichannel campaign. And campaigns can be make even more effective by advanced
personalization techniques with prebuilt integrations to the Adobe Analytics and Adobe Target solutions.
Marketing campaign management increases the ROI of marketing campaigns by simplifying the
challenges associated with campaign planning, content management, and marketing campaign
performance.
Increase the impact of multichannel marketing campaigns.
• Rapid authoring of landing pages and microsites to shorten time to market
• Email marketing platform integration enabling content reuse through direct marketing initiatives
• Campaign dashboard to monitor all moving parts of a campaign
• Salesforce.com integration, tying campaign leads to the sales process
• Out-of-the-box integration with Adobe Target and Adobe Analytics for campaign optimizaton
Rapid authoring of landing pages and microsites
Adobe Experience Manager streamlines the collaboration between marketers and web designers to
enable rapid creation of rich landing pages. You can deploy and manage uniquely designed pages under
the same governance rules as other standard templated parts of the website. The page author can
leverage enterprise-class features of the web content management environment, such as localization,
advanced analytics, approval workflows, and access to digital assets.
Adobe Experience Manager improves time to launch without sacrificing the creativity of both designers
and marketers. Web designers can build campaigns in Adobe Dreamweaver® (or any other web
development tool) and deliver them as a package of web artifacts (HTML, CSS, JS, images, videos) to a
content author or marketer. After delivery, a marketer can simply drag and drop the designed page into
Adobe Experience Manager and deploy it in a matter of minutes. Not only are marketers empowered to
add pages within a governed environment, but they do not have to burden the IT department with a task
that could take days to implement.
Adobe
®
Experience Manager:
Marketing campaign management
Benefits of marketing campaign
management capabilities
• Author engaging content—
Create extraordinary page designs
for agile landing pages and
microsites.
• Create relevant site visitor
experiences—Tune campaign
messages and content with
advanced targeting.
• Grow lead volume and drive
revenue growth—Capture and
manage leads with your customer
relationship management system
• Maintain brand identity and
equity—Extend the power of
Adobe Experience Manager to
reuse content and assets in emails,
landing pages, and websites.
• Increase conversions—Leverage
customer and behavioral data to
create personalized experiences.
Features include:
• Create extraordinary page designs for dynamic marketing campaigns
• Easily update marketing campaign content, copy, and assets at any time
• Access all digital assets from a single platform
• Quickly create calls-to-action in registration pages, with analytics and tracking
• Import pages designed with standard web technologies, such as HTML, JavaScript, CSS
• Roll out campaign content to mobile devices
Email marketing integration
Leverage your favorite email marketing platform provider to deliver targeted emails authored in
Adobe Experience Manager. Marketing campaign management capabilities include an extensible
interface to integrate with email marketing technology providers, such as ExactTarget, to simplify
content creation and delivery. With this integration, marketers can have a closed-loop marketing
solution to launch accelerated and personalized marketing campaigns, connecting the email
channel with landing pages and other web properties.
Marketers can increase the speed and agility of email campaigns using templates, digital assets,
and other content managed within Experience Manager. Instead of duplicating work because of
silos, marketers can take full advantage of the Experience Manager authoring environment to unify
email campaign authoring and production and deliver dynamic, personalized emails with
advanced features that segment, track, and optimize email performance.
Features include:
• Template-driven newsletter editing for increased brand consistency
• Reuse of web content management components in email authoring
• Integrated newsletter subscription process within landing pages and websites
• Variable expansion for profile information
• Simulation of mail clients and variables
Campaign dashboard and management
Getting the necessary information at a glance is crucial for executing effective marketing campaigns.
That is why Experience Manager has a built-to-purpose marketing dashboard that provides an
overview of active lists, available segments, running campaigns, and reports.
* Adobe CQ is now Adobe Experience Manager
Features include:
• Campaign scheduler and calendar for planning across a multichannel campaign
• Lead and list management so that the right audience is targeted
• Extensible reporting framework so that you can customize reports to different internal stakeholders
• Simulation of targeting before campaign execution
• Advanced targeting by segment or interest
Adobe Systems Incorporated
345 Park Avenue
San Jose, CA 95110-2704
USA
www.adobe.com
Adobe, the Adobe logo, and Dreamweaver are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other
countries. Mac OS is a trademark of Apple Inc., registered in the U.S. and other countries. HP-UX is a registered trademark of Hewlett-Packard Company. IBM
and AIX are trademarksk of International Business Machines Corporation in the United States, other countries, or both. Linux is the registered trademark
of Linus Torvalds in the U.S. and other countries. Microsoft, Windows, and Windows Server are either registered trademarks or trademarks of Microsoft
Corporation in the United States and/or other countries. Java and Solaris are trademarks or registered trademarks of Oracle and/or its affiliates. All other
trademarks are the property of their respective owners.
© 2013 Adobe Systems Incorporated. All rights reserved. Printed in the USA.
91066672 2/13
For more information
www.adobe.com/go/aem
Salesforce integration
The bidirectional and extensible integration between Adobe Experience Manager and Salesforce
enables organizations to fully use and update data to enhance the customer experience and
engagement from marketing to sales activities. Organizations can automatically transmit and
receive data from a Salesforce datastore.
The integration gives your marketing campaign management platform access to a wide range of
customer attributes stored in Salesforce, such as company, industry, location, lead source, and
number of employees. When combined with the visitor context data from Adobe Experience
Manager, you can gain an optimal set of information to personalize and target content for your site
visitors.
The Salesforce integration extends your site to:
• Capture lead data from web forms directly into Salesforce
• Ensure that customers maintain up-to-date information via self-service portals
• Adapt web experiences using customer attributes from Salesforce
Optimized campaigns with advanced targeting and analytics
With the tight integration of Experience Manager with Adobe Analytics and Adobe Target,
marketers can increase the conversion and engagement of campaigns with dynamic content. The
ability to tie the measurement of a marketing campaign to site-wide analytics can transform a
simple landing page or email campaign from a siloed, static marketing tactic to a component
aligned with your overall digital marketing strategy. Email content is not just optimized based on
click-throughs, but also on what a visitor does on the website, mobile site, and tablet applications.
Adobe Target capabilities are intuitively exposed in the Experience Manager authoring experience.
A/B and multivariate testing has never been easier for the marketer to design, launch, and refine,
without leaving the content management system.
Adobe Experience Manager provides advanced campaign targeting and optimization features, such as:
• Simulation of targeting before campaign execution
• Advanced targeting by segment or interest
• WYSIWYG editing of targeted teasers
• Support for A/B and multivariate testing
• Integration with Adobe Analytics for advanced analytics and call-to-action tracking
As digital marketing leaders continue to optimize customer experiences and grow revenue through
customer acquisition, effective marketing campaign management assumes an even greater role in
determining the winners and losers in today’s competitive environment. These capabilities act as a
catalyst for a closed-loop marketing approach in which prospects and customers can be segmented
and targeted with fine-grained control, relevant content and assets can be easily located and
communicated, and business results can be verified and reported. Adobe Experience Manager
provides digital marketers with tools to build brands, drive demand, and simplify the task for
reaching out to customers across channels.
Supported environments
Server platforms
• Linux®
• Microsoft® Windows Server®
• Solaris™
• IBM® AIX®
• HP-UX
Adobe Experience Manager is optimized to
run in a virtualized infrastructure, such as
the Amazon Elastic Compute Cloud
(Amazon EC2) and VMware vSphere.
Java™ runtime versions
• Java SE 6 (1.6)
• Java SE 7 (1.7)
Java EE–compliant
application servers
The Adobe Experience Manager solution
comes packaged with an application
server. Alternatively, it can be installed
in the following:
• JBoss Application Server
• Oracle WebLogic Server
• IBM WebSphere Application Server
• Apache Tomcat
Client platforms
• Microsoft Windows®
• Mac OS X and iOS
• Linux
Browsers
• Internet Explorer 7, 8, 9, and 10
• Firefox
• Chrome
Recommended configurations are included
with standard maintenance. Additional
configurations are available on request.