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keckdonkeyInternet and Web Development

Nov 18, 2013 (3 years and 11 months ago)

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Search

Engine

Optimisation




ICAWEB413A


L Osborne

ICAWEB413A Search Engine Optisimation


2012

L Osborne

Page
2


Contents

Task 1 Analyse internet marketing requirements

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3

Excel Spread sheet

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3

Google Ana
lytics

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3

Google keywords

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............................

4

Merge Words

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..

6

SEO recommendation
s
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16

Glossary

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17

Bibliography

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18




ICAWEB413A Search Engine Optisimation


2012

L Osborne

Page
3



Task 1 Analyse internet marketing requirements


Excel Spread sheet



Google Analytics





ICAWEB413A Search Engine Optisimation


2012

L Osborne

Page
4


Google keywords


Search Results:

Keyword

Competition

Global Monthly
Searches


Local Monthly
Searches


web developer student

High

480

12

online learning

Medium

823,000

40,500

web development
course

High

14,800

880

cessnock
-
ict

Low

110

91

online web
development

High

14,800

720

web development

High

1,220,000

60,500





Keyword

Competition

Global Monthly
Searches


Local Monthly
Searches



adult web design

High

3,600

73


advanced
web
development

Medium

1,600

36


affordable web design

High

60,500

5,400


affordable web
design
company

High

2,400

91


affordable web design
services

High

2,900

91


affordable web designer

High

40,500

4,400

ICAWEB413A Search Engine Optisimation


2012

L Osborne

Page
5



affordable web designers

High

18,100

1,900


affordable
web
development

High

3,600

170


affordable webdesign

High

27,100

2,400


affordable website

High

110,000

8,100


affordable website
design

High

49,500

5,400


affordable websites

High

6,600

390


atlanta web design

Medium

14,800

58


austin web design

High

8,100

16


award winning web
design

High

3,600

170


basic web
design

High

14,800

720


beautiful web design

Medium

8,100

260


become a web designer

High

5,400

170


become a web developer

Medium

4,400

110


becoming a web
designer

High

2,900

110


becoming a web
developer

Medium

2,400

46


bespoke web design

High

3,600

28


bespoke
web
development

High

480

12


best web design

High

246,000

8,100


best web design
companies

High

18,100

390


best web design
company

High

18,100

390


best web design software

High

27,100

1,300


best web designer

High

74,000

2,400


best web designers

High

74,000

2,400


best web developer

Medium

12,100

320


best web developers

High

6,600

210


best website designers

High

33,100

1,300


budget web design

High

1,900

260


build a website

High

1,830,000

60,500


build your own website

High

301,000

12,100


business web design

High

135,000

8,100


business
web
development

High

74,000

1,900


buy website design

Medium

2,900

110

ICAWEB413A Search Engine Optisimation


2012

L Osborne

Page
6



certificate in web design

High

8,100

210


cheap web designer

High

40,500

4,400


cheap web developers

High

1,300

110


cheap
web development

High

2,900

170


cheap website designers

High

18,100

1,900


chicago web design

High

14,800

28


cms web design

High

12,100

480


company web design

High

368,000

12,100


cool web design

High

14,800

480


corporate web design

High

14,800

880


corporate
web
development

High

1,600

58


corporate website design

High

14,800

720


Merge Words


Result as follows:

web developer web developer web developer

web developer web developer student,

web developer web developer online learning

web developer web developer web development course cessnock
-
ict

web developer web developer online web development

web developer web developer web development

web developer student, web developer

web developer s
tudent, student,

web developer student, online learning

web developer student, web development course cessnock
-
ict

web developer student, online web development

web developer student, web development

web developer online learning web developer

web develop
er online learning student,

ICAWEB413A Search Engine Optisimation


2012

L Osborne

Page
7


web developer online learning online learning

web developer online learning web development course cessnock
-
ict

web developer online learning online web development

web developer online learning web development

web developer we
b development course cessnock
-
ict web developer

web developer web development course cessnock
-
ict student,

web developer web development course cessnock
-
ict online learning

web developer web development course cessnock
-
ict web development course cessn
ock
-
ict

web developer web development course cessnock
-
ict online web development

web developer web development course cessnock
-
ict web development

web developer online web development web developer

web developer online web development student,

web develo
per online web development online learning

web developer online web development web development course cessnock
-
ict

web developer online web development online web development

web developer online web development web development

web

developer web development web developer

web developer web development student,

web developer web development online learning

web developer web development web development course cessnock
-
ict

web developer web development online web development

web develo
per web development web development

student, web developer web developer

student, web developer student,

student, web developer online learning

student, web developer web development course cessnock
-
ict

student, web developer online web development

ICAWEB413A Search Engine Optisimation


2012

L Osborne

Page
8


studen
t, web developer web development

student, student, web developer

student, student, student,

student, student, online learning

student, student, web development course cessnock
-
ict

student, student, online web development

student, student, web development

student, online learning web developer

student, online learning student,

student, online learning online learning

student, online learning web development course cessnock
-
ict

student, online learning online web development

student, online learning web dev
elopment

student, web development course cessnock
-
ict web developer

student, web development course cessnock
-
ict student,

student, web development course cessnock
-
ict online learning

student, web development course cessnock
-
ict web development course
cessnock
-
ict

student, web development course cessnock
-
ict online web development

student, web development course cessnock
-
ict web development

student, online web development web developer

student, online web development student,

student, online web
development online learning

student, online web development web development course cessnock
-
ict

student, online web development online web development

student, online web development web development

student, web development web developer

student, web deve
lopment student,

ICAWEB413A Search Engine Optisimation


2012

L Osborne

Page
9


student, web development online learning

student, web development web development course cessnock
-
ict

student, web development online web development

student, web development web development

online learning web developer web developer

onl
ine learning web developer student,

online learning web developer online learning

online learning web developer web development course cessnock
-
ict

online learning web developer online web development

online learning web developer web development

online l
earning student, web developer

online learning student, student,

online learning student, online learning

online learning student, web development course cessnock
-
ict

online learning student, online web development

online learning student, web development

online learning online learning web developer

online learning online learning student,

online learning online learning online learning

online learning online learning web development course cessnock
-
ict

online

learning online learning online web development

online learning online learning web development

online learning web development course cessnock
-
ict web developer

online learning web development course cessnock
-
ict student,

online learning web developmen
t course cessnock
-
ict online learning

online learning web development course cessnock
-
ict web development course cessnock
-
ict

online learning web development course cessnock
-
ict online web development

ICAWEB413A Search Engine Optisimation


2012

L Osborne

Page
10


online learning web development course cessnock
-
ic
t web development

online learning online web development web developer

online learning online web development student,

online learning online web development online learning

online learning online web development web development course cessnock
-
ict

online

learning online web development online web development

online learning online web development web development

online learning web development web developer

online learning web development student,

online learning web development online learning

online lea
rning web development web development course cessnock
-
ict

online learning web development online web development

online learning web development web development

web development course cessnock
-
ict web developer web developer

web development course cessn
ock
-
ict web developer student,

web development course cessnock
-
ict web developer online learning

web development course cessnock
-
ict web developer web development course cessnock
-
ict

web development course cessnock
-
ict web developer online web developm
ent

web development course cessnock
-
ict web developer web development

web development course cessnock
-
ict student, web developer

web development course cessnock
-
ict student, student,

web development course cessnock
-
ict student, online learning

web

development course cessnock
-
ict student, web development course cessnock
-
ict

web development course cessnock
-
ict student, online web development

web development course cessnock
-
ict student, web development

web development course cessnock
-
ict online l
earning web developer

web development course cessnock
-
ict online learning student,

ICAWEB413A Search Engine Optisimation


2012

L Osborne

Page
11


web development course cessnock
-
ict online learning online learning

web development course cessnock
-
ict online learning web development course cessnock
-
ict

web developme
nt course cessnock
-
ict online learning online web development

web development course cessnock
-
ict online learning web development

web development course cessnock
-
ict web development course cessnock
-
ict web developer

web development course cessnock
-
ict

web development course cessnock
-
ict student,

web development course cessnock
-
ict web development course cessnock
-
ict online learning

web development course cessnock
-
ict web development course cessnock
-
ict web development
course cessnock
-
ict

web deve
lopment course cessnock
-
ict web development course cessnock
-
ict online web
development

web development course cessnock
-
ict web development course cessnock
-
ict web development

web development course cessnock
-
ict online web development web developer

web

development course cessnock
-
ict online web development student,

web development course cessnock
-
ict online web development online learning

web development course cessnock
-
ict online web development web development course cessnock
-
ict

web development c
ourse cessnock
-
ict online web development online web development

web development course cessnock
-
ict online web development web development

web development course cessnock
-
ict web development web developer

web development course cessnock
-
ict web develo
pment student,

web development course cessnock
-
ict web development online learning

web development course cessnock
-
ict web development web development course cessnock
-
ict

web development course cessnock
-
ict web development online web development

web de
velopment course cessnock
-
ict web development web development

online web development web developer web developer

online web development web developer student,

online web development web developer online learning

ICAWEB413A Search Engine Optisimation


2012

L Osborne

Page
12


online

web development web developer web development course cessnock
-
ict

online web development web developer online web development

online web development web developer web development

online web development student, web developer

online web development studen
t, student,

online web development student, online learning

online web development student, web development course cessnock
-
ict

online web development student, online web development

online web development student, web development

online web development o
nline learning web developer

online web development online learning student,

online web development online learning online learning

online web development online learning web development course cessnock
-
ict

online web development online learning online we
b development

online web development online learning web development

online web development web development course cessnock
-
ict web developer

online web development web development course cessnock
-
ict student,

online web development web development cours
e cessnock
-
ict online learning

online web development web development course cessnock
-
ict web development course cessnock
-
ict

online web development web development course cessnock
-
ict online web development

online web development web development cours
e cessnock
-
ict web development

online web development online web development web developer

online web development online web development student,

online web development online web development online learning

online web development online web development w
eb development course cessnock
-
ict

online web development online web development online web development

ICAWEB413A Search Engine Optisimation


2012

L Osborne

Page
13


online web development online web development web development

online web development web development web developer

online

web development web development student,

online web development web development online learning

online web development web development web development course cessnock
-
ict

online web development web development online web development

online web developmen
t web development web development

web development web developer web developer

web development web developer student,

web development web developer online learning

web development web developer web development course cessnock
-
ict

web development web develo
per online web development

web development web developer web development

web development student, web developer

web development student, student,

web development student, online learning

web development student, web development course cessnock
-
ict

web dev
elopment student, online web development

web development student, web development

web development online learning web developer

web development online learning student,

web development online learning online learning

web development online learning web dev
elopment course cessnock
-
ict

web development online learning online web development

web development online learning web development

web development web development course cessnock
-
ict web developer

web development web development course cessnock
-
ict stu
dent,

ICAWEB413A Search Engine Optisimation


2012

L Osborne

Page
14


web development web development course cessnock
-
ict online learning

web development web development course cessnock
-
ict web development course cessnock
-
ict

web development web development course cessnock
-
ict online web development

web

development web development course cessnock
-
ict web development

web development online web development web developer

web development online web development student,

web development online web development online learning

web development online web develop
ment web development course cessnock
-
ict

web development online web development online web development

web development online web development web development

web development web development web developer

web development web development student,

web develo
pment web development online learning

web development web development web development course cessnock
-
ict

web development web development online web development

ICAWEB413A Search Engine Optisimation


2012

L Osborne

Page
15





ICAWEB413A Search Engine Optisimation


2012

L Osborne

Page
16


SEO recommendations

Image search optimisation (ISO)


this can mean anything to do with a
n image on your web site for
example the name of the file to the folder name where it is located in. To get a good image search
optimisation you can do the following.


ames



Place images near related content



Use descriptive alt tags and title attributes



Use descriptive anchor tags



Make sure the size and pixels are a suitable size for what you want to use them for



Use captions with images



Make sure the format for the image
s is good to use on the web e.g. jpg, png or gif

Keyword density on web pages


keyword density is the percentage of how many time keywords or
a phrase occur in your website against the total number or words in the page and determines if a
web page is rele
vant to the keywords you have used. If you have your keyword written more times
in you web page then you will get a higher search engine ranking. For example if your keyword
appears once in your web page it will have a low search engine ranking where if yo
u have a keyword
written say four times in a web page you will get a higher search engine ranking. To see what your
website keyword density is simply enter your web address into the following link
http://webconfs.com/keyword
-
density
-
checker.php




ICAWEB413A Search Engine Optisimation


2012

L Osborne

Page
17


Glossary

Pay per Click (PPC)



See Cost per Click (CPC)
The

most common type of search engine advertising cost structure
is PPC search engine marketing. Google, Yahoo, MSN, and many more search engines all use
PPC.

Cost per Click (CPC)



A common way to pay for search engine and other types of online advertising,
CPC means
you pay a pre
-
determined amount each time someone clicks on your advertisement to visit
your site. You usually set a top amount you are willing to pay per click for each search term,
and the amount you pay will be equal or less to that amount, de
pending on the particular
search engine and your competitors’ bids

Organic rankings



The non
-
advertised listings in Search Engines. Some search engines may charge a fee to be
included in their natural listings, although most are free. How high or low your W
eb site is
ranked depends on many factors, two of the most important being content relevance and Link
Popularity.

Link Popularity




How many Web sites link to yours?, how popular those linking sites are, and how much their
content relates to yours. Link pop
ularity is an important part of
Search Engine Optimization
,
which also values the sites that you link out to.

Search terms



A search term is a word or group of words that a person types into a
Search Engine

to find
what they are looking for. Based upon wha
t a company sells, a Web site should incorporate
the most popular or most popular specific search terms into the copy as
Keywords
. Figuring
out the appropriate search terms to put into a Web site and to advertise on is a huge part of a
Search Engine Market
er’s job.

Back Links



Links from other Web sites pointing to any particular page on your site. Search engines use
backlinks to judge a site’s credibility; if a site links to you, the reasoning goes; it is in effect
vouching for your authority on a particul
ar subject. Therefore,
Link Building

is an incredibly
important part of
Search Engine Optimization
. How many links, the quality of the sites
linking to you, and how they link to you all are important factors. Also called
Inbound Links
.

Search Engine Optimi
sation



A fancy way of saying “making your site search engine friendly”. Search engine optimization
is typically difficult to do on your own, especially given the increasing complexity and
differences among all the search engines. Two important factors tha
t rank highly in all major
search engines are
Link Popularity

(how many Web sites


and how highly ranked those sites
are


link to you) and relevant content (how pertinent information on your Web site or a
particular Web page is to a search).

Search Engin
e Marketing



All forms of marketing involving search engines


chiefly
Search Engine Optimization

and
Paid Search Marketing
. Sometimes this term will also be used to refer to
Paid Search

exclusively.

ICAWEB413A Search Engine Optisimation


2012

L Osborne

Page
18


Social Network marketing



Social media marketing is the
utilization of social media technologies, channels, and software
to create, communicate, deliver, and exchange offerings that have value for an organization’s
stakeholders.

Social Media



Social media is media designed to be disseminated through social inter
action, created using
highly accessible and scalable publishing techniques.

Social Media Monitoring





Social media monitoring is a process of monitoring and responding to mentions related to a
business that occur in social media.

Bibliography

http://www.dbywater.cessnock
-
ict.net/Modules2012/Improving%20and%20Monitoring%20for%20
Business%20Success/Improving%
20and%20Monitoring%20for%20Business%20Success.html

http://www.abice.cessnock
-
ict.net/