New Client Form
Contact (New Leads)
What business are you in?
How does your W
ebsite fit into your busin
Who are your main competitors?
What is your budget for online marketing? Overall?
What are your goals for search engine marketing?
What questions do you have about search engine marketing?
What is your timeframe for making a decision?
Who is involved
in making the decision?
Intake (New Clients)
Have you ever made any search engine optimization efforts?
If so, what were the results?
eb server, operating syste
m, and scripting languages
are used on your website
you use a content management system? Which one?
How many people publish content on your site?
Do you have
ebsite logs or statistics available?
Are you currently using pay
click advertising? Do you have a keyword list?
Do you track other metrics, such
as conversion rate, profit per sale, cost per visitor, etc.? Is this
What are the main issues in your business today?
most important products and services? Why?
What do you do to generate new
sales and leads?
How do you communicate with customers (call center, email,
forums, live chat, retail store
How do you see search engine marketing fitting into your strategy?
How do you make money?
What is your own role in the organization?
e should be involved in t
Assessment (New & Existing Clients)
How much traffic does the site receive now (
nique visitors, repeat visitors)
What is the current conversion rate?
the current revenue and profit per visit?
by the major search engines?
What are the major search
terms / keywords for this site
rainstorm seed list)
How does the site rank currently?
What search terms are currently g
If PPC is being used, is it profitable? What is the current ROI?
What is the maximum estimated traffic potential for an SEO campaign?
What % of that traffic would justify an SEO effort? Would 10% be enough?
If there is
a gap (insufficient ROI) can it be improved by narrowing the focus?
If the current conversion rate is too low, how much does it need to increase?
What would be considered a success? A failure?
click an option? How much can the campaign performan
ce be improved? What are the goals?
Should the site’s usability be reviewed and improved?
Should the site’s copy and visual appeal be reviewed and improved?