Meta tags

keckdonkeyInternet and Web Development

Nov 18, 2013 (3 years and 7 months ago)

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Meta tags



Meta tags are included in the html, between the <head> and </head> at the top of the
document



It is crucial to get the
correct information

in these as this could decide whether or not
your web site is listed



The
meta tags

(in the HTML of each pag
e) for
title
,
keywords

and
description

should
be utilized to their full value, and
match keywords
that appear in the
body

of the page

o

Ensuring these keywords and phrases are in the
page headings
,
body

content and
links

is highly beneficial

o

Do
not

repeat t
hem
more than five times

on a page though
-

search engines can
pick this up as spamming



Some search engines

(not all) use meta tags to obtain the
information about your site

-

directories don't use them



Meta tags are an important aspect of
search engine op
timization



See also
-

adding meta tags to pages made from Dreamweaver templates


S
tep by step instructions

planning

1.

Think of a
short keyword intensive phrase

for the

page

o

Use this as the page
title

o

Keep to 90
-
150 characters or less (incl. spaces, punctuation etc.)

<title>Meta tags for search engine optimization<title>


2.

Use this

phrase as the basis for a
short paragraph

for the
description

meta tag

o

Do not split the phrase

up in the paragraph
-

keep it intact

o

It is beneficial to
includ
e any other keyword phrases

may be relevant for the
page

o

Keep to 250 characters (incl. spaces, punctuation etc.)

<meta name="description" content="Meta tags for search engine
optimization, including page title, keywords and description.">


3.

Use this descri
ption paragraph as the
opening paragraph in the main content

of the
page

o

n.b. There is not much point putting keywords in the description meta tag if they
are not included in the actual body content anywhere

4.

Think of any
other possible keyword/keyword phr
ases

which are relevant to the page

o

Use these and the
keywords from the title and description

for the
keywords

meta tag

<meta name="keywords" content="meta tags s
earch engine
optimization keywords description page title">


title

The
<title>

tag is becoming
increasingly important

to listings.



It should be
descriptive,
but
short
(about 150 characters)



Include keywords


o

Build it around a
target phrase

for the page

o

It
needs to make sense as a sentence, but try to limit the use of irrelevant words (a,
the, etc.)

o

Try to make it
specific to your web site

o

Never over the top, marketing hype "we are the best site etc."



Is not descriptive or include valuable keywords



Can get
you kicked off certain search engines/directories!



What the user sees at the
top of their browser

and therefore what is
shown when they
bookmark

a page
-

make it useful!

description

The
description

(<meta name="description" content="This is what the user s
ees when the search
engine displays the site in a list among all other similar sites and can sway which they click
on">)



This should be
informative

and
not too long

(there are recommended limits
-

around 250
characters) as only a set number of characters w
ill be displayed



Should
include keyword phrases


o

Ideally keywords which are repeated in the
title
and

body content

of the page

o

Put your
most important keywords

at the
beginning

of the

description

o

Don't

use too many
stop words

(a, on, the, etc)
-

search en
gines don't index them
-

wastes your description

keywords

The
keywords

(<meta name="keywords" content="keyword keyword keyword">)



These are the
possible keywords

a
user

may submit when
searching for information



It is worth putting in
variations
,
acronyms

(
e.g. employment, vacancies, jobs, careers)
and spelling mistakes of words



Use
plural

over singular



Don't use commas

between keywords:

o

Adds characters

and
separates words

which may be searched for together

o

Makes repeating of words harder (SEs don't like r
epetition)

o

Experiment

-

if no commas isn't helping your listing,
reassess

after a few months



1000 characters

(or less) in total
-

more is just ignored



Don't repeat
a keyword more then 3 times

o

Be careful over variations of the same word (e.g. cook, cooked,

cooking)



Match

with important
keywords

in the
body content

of the page