Keyword Research sample Word document - Evolv

Keyword Research



Instructions: Revise page names below with your own sitemap
and then fill out the keywords, titles, and descriptions.
Highlight

the ones you want to focus on in URL.


Keywords:
Research key
word
phrases

specific to each page

(limit to 256

characters / 20 key
word
phrases)
, then
highlight your main keyword phrase

to
use everywhere else. DO NOT PLACE THIS INFO IN PAGE!!! Just use within
your title, Permalink/slug/URL, description, etc.


Title
:

Add
main
key
word phrase

to title
with company nam
e thereafter/before
–

shows up in Google Results (limit to 5
-
7 words

/ 1 line / 60 characters
)


Permalink/slug/URL:

Take your main keyword phrase and replace spaces with
dashes, make all lowercase, and remove any ampersands or extra characters.


Descriptio
n:
Add

main

key
word phrase and others

to description
–

shows up in
Google Results (limit to 2 lines of text

/ 160 characters
)


Example in Google Results:



About

Keywords:
Asheville web consultants
, Asheville web designers, nc web
developers, website trai
ners, web training


Title
:

Asheville web consultants
–

Evolv


Permalink/slug/URL
:

asheville
-
web
-
consultants


Description:

Website consultants with 15 years experience specializing in small
business websites located in Asheville, NC.



Websites

Keywords:

As
heville web design
, website design, Asheville web development,
website development


Title
:

Asheville web design and web development
–

Evolv


Permalink/slug/URL
:

asheville
-
web
-
design
-
web
-
development


Description:

We
bsite consulting, design and development,
and website training
for small businesses that need an affordable yet professional website.




Contact Us

(no need to research keywords for this page)

Title
:

Contact Asheville web designers
-

Evolv


Description:

We offer a 2
-
hour free website consultation
for


Home

(Finish with homepage keywords by pulling the best of all your main
keyword phrases from ALL pages into this one.


Keywords:
website design company,
asheville
web designer, web developer,
web consulting, Asheville NC,
Asheville web design
, web
development, flash,
webhosting, website hosting services, site maintenance,
Asheville
web
consulting, search engine optimization, e
-
newsletter, newsletter design


Title
:

Asheville web design & development company
–

Evolv


Description:
Web consulting, web d
esign and web development, newsletter
design, and website

training for small businesses
in Asheville, North Carolina.