From: Diana Ennen

keckdonkeyInternet and Web Development

Nov 18, 2013 (3 years and 8 months ago)

57 views

Virtual Word Publishing / www.virtualwordpublishing.com / 954
-
971
-
4025 / diana@virtualwordpublishing.com













From: Diana Ennen


Re: Publicity


Thank you for your interest in Virtual Word Publishing. I know we could do a tremendous job in
marketing together and I’m excited to talk further about this
possibility.


In working with Virtual Word Publishing, we develop a marketing that fits your company’s individual
strengths and company goals. We constantly make sure that we look for new ways to market. The
personalized touch that Virtual Word Publishing

offers enables you to reach your market better and the
quality of our services and material we prepare helps to bring more exposure.


What I do is look at all we can do to get more exposure. From helping to prepare your media and
submitting articles a
nd press releases, to looking over your website and giving you ideas on getting more
traffic, it all works towards helping you get more publicity. We also have an extensive database already
of sites that can be of great benefit in targeting this market.


I’m attaching a sample proposal of some marketing that I do. What we find is that it is normally a
combination of many things that make it successful. The first few months normally do require more in
the way of time commitments to get everything rolling a
nd to also get an understanding of your needs. In
that time we prepare the press materials, do our target research, send out press to your targeted group,
look over your website to look for any improvements that might help in the publicity, etc.


I kn
ow I can make the difference in helping you achieve maximum exposure and look forward to
discussing this with you further. I can be reached at (954) 971
-
4025.

Virtual Word Publishing / www.virtualwordpublishing.com / 954
-
971
-
4025 / diana@virtualwordpublishing.com










PROPOSAL


Research Target Market



Determine who we

want to target and how can we best approach them



Determine what methods of marketing will be most beneficial for your particular project.



Get familiar with your site so I know how best to market it.


Compose Media Kit


(If needed)



Marketing Letter



Press

release(s)



Bio(s)



Questions and answers for media



Recommendations from others.



Articles



A Sales Sheet

The media kit is made available online in a PDF format and also for publication to the media.


Research Places to Submit our Press Releases / Media

Kit / Articles / Etc.
-




Newspapers / Radio Shows / TV Stations



Article Submission Places



Targeted Market Research That We Have Determined Through Research


Submit Press Release / Articles / All Media & Correspondence



Submission of all media to media ou
tlets and also to your target market as mentioned above.


Web Copy for Articles and Press Releases



Review your marketing materials and fine tune to get better keywords and make recommendations
on making a better press release or article. This proves very

beneficial to many.


Submit press to reporters looking for content.



I’m set up with PRNewswire. I get constant listings of reporters looking for material. I will
follow
-
up on this and send you those leads so we can get included in magazines, newspapers,

etc.


Virtual Word Publishing / www.virtualwordpublishing.com / 954
-
971
-
4025 / diana@virtualwordpublishing.com




Cooperative Marketing.



Connect you with other sites, online connections, etc. The type of site you have would be perfect
for this. I have several companies in mind now.


Obtain Advertisers / Affiliates



Work to find advertisers and affiliates w
ho will want to advertise on your site as well as add your
syndicated link to their site.


Website Review and Recommendations



Look over your website and offer recommendations on getting more sales and exposure



Keyword Search Analysis


Google Adword
s Campaign (optional)



Review your current google campaign and see if we can fine tune it and come up with more
potential hits.


Research & Submit Places for Button /Banner Ads




Research first / then submit button / banner / for inclusion on sites that wo
uld be interested in
your product


Listing on Virtual Word Publishing’s Website, Newsletter and blog
-



Featured your planner and workshops on the website with your bio, media kit, etc.



Listing in Newsletter

Virtual Word Publishing / www.virtualwordpublishing.com / 954
-
971
-
4025 / diana@virtualwordpublishing.com




DIANA LYNN ENNEN

___________________
____________________________________________________


1660 Cathedral Drive, Margate, FL 33063 (954) 971
-
4025 / fax (954) 971
-
4025

www.virtualwordpublishing.com
-

diana@virtualwordpublishing.com

____________________________________________________________
_________

PROFESSIONAL EXPERIENCE
:


Virtual Word Publishing, Inc. 1985
-

Present



Owner/Operator
--

Publishing and Virtual Assistant Business



Author of numerous books on starting a Vir
tual Assistant Business



Regular contributor to articles and monthly newsletters



Publicity and book marketing



Virtual assisting coach/mentor



Speaker at Red Deer College for their VA program
-

classes held online



Business start
-
up consulting



Marketing and

promotions of my own self
-
published and published books



Writing, editing of promotional materials including media kits, press releases,
publicity campaigns, ads, themes for promotional events



Transcription, legal and general. Typing speed 120 wpm.



Inter
net research for press release submissions / target market pinpointing,
Motivational expert for HBWM; PR representative for VAnetworking forum (a virtual
assisting forum): and mentor at Momspreneursonline.com

ACCOMPLISHMENTS:



Co
-
author of
Virtual Assistant

the Series, Become a Highly Successful, Sought After VA

-

co
-
author Kelly Poelker (www.VA
-
theSeries.com)



Published Author,
Success from Home: The Word Processing Business

-

Adams Blake
Publishing (http://www.adams
-
blake.com)



Author of
Words From Home: Sta
rt, Run and Profit from a Home
-
Based Word
Processing Business (http://www.virtualwordpublishing.com)



Co
-
Author of
Home Office Recovery Plan: The Disaster Preparedness Guide for Your
Home Business
-

co
-
author, Patty Gale
--

http://www.homeofficerecoveryplan
.com



C
o
-
Author of Bizymoms Cookbook
-

co
-
author Kelly Poelker
-

(http://www.Bizymoms.com)



Featured in numerous books and magazines including Business Week, Woman’s World,
Entrepreneur Magazine, USA Today, Margate Forum, Home Office Computing, and
books fro
m Liz Folger, Mompreneurs®, Lisa Roberts, Jan Melnik, Maria Bailey, etc.



Successfully operated a virtual assisting/word processing business since 1985.



Have been instrumental in helping Virtual Assistants and Word Processors start their
business by provid
ing personalized coaching and how to books.

SKILL HIGHLIGHTS:



Extensive writing experience having authored numerous books and articles



Exceptional marketing skills



Excellent speaker and gifted motivator

EDUCATION:

Paralegal Degree
-

Florida Atlantic Unive
rsity, Ft. Laud. FL

Secretarial
-

Medical /Business Courses
-

Columbus Technical Institute, Columbus, OH

Business Courses/ Software Classes / Online Training / Coaching with others to further my
education

Virtual Word Publishing / www.virtualwordpublishing.com / 954
-
971
-
4025 / diana@virtualwordpublishing.com










REFEREN
CES





June 15, 2005











To Whom It May Concern:


Diana has

filled an important

marketing

position

in

my business ventures

since I met her a few years ago online.


She has had an enormous affect on increasing the sales of my book and in

helping me b
rand myself and promote
my businesses globally.


Definitely she is my #1 choice whenever I need publicity or promotion done for myself or
clients of mine.



Warmly,





Tawnya Sutherland, CIMBS, CCVA

Certified Internet Marketing & Business Strategist



Virtual Word Publishing / www.virtualwordpublishing.com / 954
-
971
-
4025 / diana@virtualwordpublishing.com














Diana and I have written four books together.

We have

been successfully marketing our book,
Virtual Assistant


The Series: Become a Highly Successful, Sought After VA
for

four years. Our
marketing efforts h
ave resulted in sales from over a dozen Borders bookstores and online
bookstores such as Barnes & Noble and Amazon.


We have also succeeded in getting into universities and colleges including Red Deer College in
Canada and several community colleges across

the country, as well as Virtual Assistance U’s
online VA training facility. We are currently working on adding a new series book and also a
workbook.



We also do speaking engagements together at Red Deer College.



Publicity and marketing is Diana's spe
cialty and she very qualified at this.


She helps write our
media releases, has given numerous radio interviews promoting our book, and continually looks
for new ways to market our book.



I recommend her highly for any publicity or marketing need.



Kinde
st regards,



Kelly Poelker

President




Virtual Word Publishing / www.virtualwordpublishing.com / 954
-
971
-
4025 / diana@virtualwordpublishing.com











To whom it may concern,


Diana Ennen is a very competent web site marketer whom I highly recommend. I have known Diana for
almost four years through professional online

business organizations, and have yet to be anything less
than awed by her level of competency and ability to go the extra mile when working with my business.
She never gives up, and always makes sure I am completely satisfied with my web site marketing.


Diana currently markets my SmallBizCommunity.com web site, and is beginning to work on my
OptionCart.com web site. I've been very impressed with the level of effort she puts into her web site
marketing; she seems to know many different markets, and has a k
nack for matching up a site with
buyers. What most impressed me is that she not only helped attract attention to the site, but used personal
contacts and direct recommendations to send me business! It's incredibly exciting to watch her work a
site, because

it becomes her obsession to make sure you get exactly what you want out of your marketing
dollar. Her attention to detail, from researching keywords for search engine optimization to creating press
releases to finding the perfect sites for advertising, is

very impressive.


Diana is very concerned about brand, and is dedicated to making sure your reputation is kept pristine. I
have never worried that she would send my site to junk mines online or say anything to negatively affect
my company. Her upbeat and
joyful personality that attracts many, and in turn, attracts prospective buyers
to a site. She is a joy to work with, personally and professionally.


I highly recommend Diana for any marketing work you may need.


Susan Scheid

Small Biz Community, LLC
Virtual Word Publishing / www.virtualwordpublishing.com / 954
-
971
-
4025 / diana@virtualwordpublishing.com













Lesley Spencer
--

HBWM


I would HIGHLY recommend Diana Ennen. I have know Diana for almost ten years and there are few
women business owners that I respect, value and admire more. She is skilled, talented and alw
ays
goes far beyond what is asked. She will definitely be a valued asset to your marketing project.



Sincerely,



Lesley Spencer, MSc

Founder & President,
www.HomeBasedWorkingMoms.com

hbwm@hbwm.com